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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Celcius Talumingan
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS MARGIN PEMASARAN TOMAT DI DESA KOPIWANGKER KECAMATAN LANGOWAN BARAT KABUPATEN MINAHASA (Marketing Margin Analysis of Tomato in the Village of Kopiwangker District of West Langowan in Minahasa Regency) Hendra Alang; Celcius Talumingan; Grace A.J. Rumagit
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 1 No. 4 (2019): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v1i3.26268

Abstract

The objective of this research was to determine the pattern of tomato marketing channels, to calculate the costs, profits and marketing margins of tomatoes and to analyze the farmer's share in each tomato marketing channel in Kopiwangker Village. This research was conducted for 3 (three) months, from April to June 2019. Sampling method is done by purposive sampling Data used in this study are primary and secondary data. Data collected and analyzed descriptively where the data collected will be presented in tabular form and to know the marketing margins and marketing costs at the marketing agency level in the marketing channel used quantitative analysis by calculating the cost, profit and marketing margin. Based on the research results of Tomato Marketing Margin Analysis in Kopiwangker Village, West Langowan Subdistrict, Minahasa Regency, it can be concluded as follows: Kopiwangker Village has 2 marketing channels, namely marketing channel I, farmers to retailers in Langowan market, and marketing channel II, farmers, collectors and retailers in the Karombasan market. Marketing channel I total costs Rp. 139.8, profit of Rp 415.2 / kg and marketing margin of Rp. 555. Marketing channel II costs a total of Rp 301.2 / kg, profit 377.3 and marketing margin Rp 679, the farmer share in marketing channel I is 78.28% and marketing channel II is 72.36%.Keywords: Margins, Marketing, Kopiwangker Village
ANALISIS MARJIN PEMASARAN CABAI RAWIT DI DESA TOLUAYA KECAMATAN BOLAANG UKI (Marketing Margin Analysis of Chili in Toluaya Village Bolaang Uki Sub District) Devi Yulianti Umar; Celcius Talumingan; Paulus A. Pangemanan
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 3 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i3.31570

Abstract

Chili is widely consumed by Toluaya people, so it is necessary to study the marketing system of chili, marketing margin and farmer's share in Toluaya Village. The objective of this study is to analyze the marketing margin of chili and farmer's share in Toluaya Village, for three months from August to September 2019. The types of data used are primary data and secondary data obtained through interviews using questionnaires. Sampling using purposive sampling method for farmer respondents and snowball sampling for intermediary traders.The research results showed that the zero-level channel marketing margin was Rp 0 per kilogram. The marketing margin for channel I level is Rp 15,000 per kilogram. The marketing margin for channel II level is Rp 20,000 per kilogram. The marketing margin for channel III level is Rp 50,000 per kilogram. The farmer's share in each of the chili marketing channels in Toluaya Village is obtained by channel zero level of 100%, channel I level of 76.9%, channel II level of 73.3% and channel III level of 54, 6%. In this research, it can be concluded that the marketing margin of chili in Toluaya Village is the biggest at channel III level, because channel III level has the highest level of economic efficiency. The farmer's share received by chili farmers in Toluaya Village, is the largest at the zero level channel, because the zero level channel is the shortest marketing channel for chili and is more efficient technically and economically, because of the percentage margin marketing is lowest and farmer's share is highest.Keywords: Chili, Marketing Margin, Farmer's Share
KONTRIBUSI PENDAPATAN USAHATANI PADI SAWAH TERHADAP PENDAPATAN KELUARGA PETANI DI DESA RASI KECAMATAN RATAHAN (Contribution of Rice Business Income to Farmer Families Income In Rasi Village, Ratahan Sub District) Nela Susana Soputan; Celcius Talumingan; Gene H. M. Kapantow
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 4 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i4.33790

Abstract

The objective of this research is to analyze the contribution of lowland rice farming income to family income of farmers in Rasi Village, Ratahan District. This research was conducted in Rasi Village, Ratahan District, Southeast Minahasa Regency for three months, from November 2019 to January 2020, starting from preparation, data collection, to the preparation of research reports. The data obtained were analyzed descriptively and quantitatively and will be presented in tabular form. The research results showed that lowland rice farming contributed to the income of family farmers in Rasi Village, Ratahan District with a percentage yield of 35.02% in 0.1-0.25 ha of land, 51.90% in 0.26-0.50 ha of land, and 52.55% in >0.51 ha of land. This means that lowland rice farming in Rasi Village can be a source of income for farmers to meet the needs of farmer families.Keywords: Contribution, Income, Farmer, Rice Farming
STRATEGI PENGEMBANGAN PEMASARAN PRODUK AGRIBISNIS ES PISANG IJO RAJA (Product Marketing Development Strategy of “Es King Banana Green” Agribusiness ) Clerry Nathania Lungari; Ribka M. Kumaat; Celcius Talumingan
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 4 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i4.33804

Abstract

This study aims to determine the marketing strategy used by the "Es Pisang Ijo Raja" business. The types of data used in this study were primary  and secondary data and SWOT analysis was applied. The results showed that the marketing strategy that must be implemented by the “Es Pisang Ijo Raja” business is an aggressive growth strategy by maintaining the taste and quality of the product and improving employee service to keep the demand for “Es Pisang Ijo Raja” high. In addition, it is necessary to maintain prices and always pay attention to packaging and product safety so that consumers would remain loyal.Keywords: strategy, strengths, opportunities, weakness, threats
ANALISIS KEUNTUNGAN NILAI TAMBAH AGROINDUSTRI SIRUP PALA PADA CV. NOVITA DI DESA KAREGESAN KABUPATEN MINAHASA UTARA (Profit Analysis of the added value obtained from processing the nutmeg syrup at CV. NOVITA in Karegesan Village, North Minahasa Regency) Kaseretang Mareyke Monica; Caroline B. D. Pakasi; Celcius Talumingan
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 3 No. 1 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v3i1.33948

Abstract

The purpose of this study was to calculate the added value obtained from processing the nutmeg syrup at CV. NOVITA. This research was conducted in Karegesan village, North Minahasa district. This research was conducted for 3 months from September to November 2019. The data used in this study were primary data. CV. Novita produces three times a month. Based on the research results, it could be concluded that the nutmeg syrup business at CV. NOVITA in Karegesan village, North Minahasa Regency was very profitable and had an added value from the nutmeg pulp into nutmeg syrup of Rp. 4,621,000. This means that this industry is feasible to develop.
DINAMIKA KELOMPOK TANI “KOMPAS” DI DESA KANONANG IV KECAMATAN KAWANGKOAN BARAT KABUPATEN MINAHASA (The Dynamics of “Kompas” Farming Group in Kanonang IV Village, Kawangkoan Barat District, Minahasa Regency) Fernando Fandi Maliangkay; Celcius Talumingan; Grace A. J. Rumagit
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 1 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i1.41255

Abstract

This study aims to determine the dynamics of the Kompas farmer group in Kanonang IV Village, West Kawangkoan District. This research was carried out for 3 (three) months, from September to November 2021. The data used in this study consisted of primary data and secondary data. Primary data were obtained through direct observation in the field and interviews with respondents using a list of questions that had been compiled, while secondary data were obtained from related agencies.The results showed that the dynamics of the “Kompas” farmer group in Kanonang IV Village, West Kawangkoan District were in the less dynamic category. The lack of dynamics of the "Kompas" farmer group was because during the COVID-19 pandemic, the activities of the "Kompas" farmer group and direct "Kompas" farmer group meetings have been reduced.
Co-Authors Caroline B. D. Pakasi Clerry Nathania Lungari Devi Yulianti Umar Fernando Fandi Maliangkay Gene H. M. Kapantow Grace A. J. Rumagit Grace A.J. Rumagit Hendra Alang Kaseretang Mareyke Monica Nela Susana Soputan Paulus A. Pangemanan Ribka M. Kumaat