Garuda - Garba Rujukan Digital

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol 5 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Pemanfaatan Instagram @halal.indonesia dalam Meningkatkan Brand Awareness Lembaga Sertifikasi Halal maghfiroh, deva fahira; Ekantoro, Julyanto; Fadeli, Muhammad
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.16914

AbstractSince the mandate of Law No. 33 of 2014 concerning Halal Product Assurance indicates that the Halal Product Assurance Organizing Agency (BPJPH) has a new role as the Halal Certification Organizing Agency, previously this authority was held by the Indonesian Ulema Council (MUI). In the process of implementing this information on the transfer of authority, the whole community did not understand this. As a public relations officer, BPJPH must make efforts to increase BPJPH's brand awareness as a halal certification body, one of which is to use Instagram media. The research method used is using a qualitative descriptive research method. The results of this study state that BPJPH's public relations efforts through Instagram are through logos, content, and collaboration. In addition, Instagram features have been utilized including Reels, Comments, Captions, Feeds, Hastags, Instagram Stories, Highlight Stories, Live Instagram, Pin Feeds, and also Instagram Ads. However, there are still a number of features that have not been utilized optimally, such as the live feature and also comments, which have not been explored extensively in their use, so that misinformation often occurs in the field.Keywords: public relations, brand awareness, Instagram, Halal CertificationAbstrakSejak diamanatkanya UU No 33 Tahun 2014 tentang Jaminan Produk Halal mengisyaratkan bahwa Badan Penyelenggara Jaminan Produk Halal (BPJPH) memegang peran baru sebagai Lembaga penyelenggara sertifikasi halal yang sebelumnya wewenang ini dipegang oleh Majelis Ulama Indonesia (MUI). Dalam proses penyelenggaraanya informasi pemindahan kewenangan ini tidak dipahami oleh seluruh masyarakat, hal ini sebagai humas dari BPJPH harus berupaya dalam meningkatkan brand awareness BPJPH sebagai Lembaga sertifikasi halal, salah satunya memanfaatkan media instagram. Metode penelitian yang digunakan yaitu menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian ini menyatakan upaya humas BPJPH melalui instagram adalah melalui logo, konten, dan juga kolaborasi, selain itu Fitur-fitur instagram telah dimanfaatkan diantaranya Reels, Komentar, caption, Feed, Hastag, Instagram stories, Highlight Stories, Live Instagram, Pin Feed, dan juga Instagram Ads. Namun, masih ada beberapa fitur yang belum dimanfaatkan secara optimal seperti halnya fitur live dan juga komentar yang masih belum banyak dieksplore secara dalam pengunaanya sehingga masih sering terjadi miss informasi dilapangan.Kata kunci : humas, brand awareness, instagram, Sertifikasi Halal

UPAYA PT TERMINAL PETIKEMAS SURABAYA TINGKATKAN AWARENESS K3 MELALUI INSTAGRAM @PTTPS_OFFICIAL Ferdiansyah, Ilham; Ekantoro, Julyanto; Fitriawardhani, Tira
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6915

Penelitian ini menganalisis upaya PT Terminal Petikemas Surabaya dalam meningkatkan kesadaran Keselamatan dan Kesehatan Kerja (K3) melalui Instagram @pttps_official. Tingginya angka kecelakaan kerja di Indonesia menunjukkan perlunya perhatian lebih terhadap penerapan K3. Dalam era digital, media sosial menjadi sarana efektif untuk menyampaikan edukasi dan meningkatkan kepatuhan pekerja terhadap prosedur keselamatan. Penelitian ini menggunakan metode deskriptif kualitatif dengan wawancara, observasi konten Instagram, dan analisis dokumen. Partisipan meliputi manajemen perusahaan, pengelola akun Instagram, dan pekerja sebagai audiens utama kampanye K3. Hasil penelitian menunjukkan bahwa PT Terminal Petikemas Surabaya memanfaatkan Instagram sebagai alat komunikasi efektif melalui konten edukatif, seperti penggunaan Alat Pelindung Diri (APD) dan prosedur keselamatan. Namun, kendala seperti ketidakpatuhan di lapangan dan perbedaan pemahaman antar karyawan masih menjadi tantangan. Meski demikian, upaya ini memiliki potensi besar dalam membangun budaya keselamatan kerja. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan lain dalam mengembangkan strategi komunikasi K3 serta meningkatkan kesadaran keselamatan kerja di Indonesia.

STRATEGI MEMBANGUN CITRA TPS MELALUI PROGRAM TJSL “ELIMINASI BALITA STUNTING” SURABAYA Ariana, Yuniar Putri; Ekantoro, Julyanto; Fitriawardhani, Tira
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6916

Penelitian ini mengangkat topik permasalahan mengenai strategi membangun citra PT Terminal Petikemas Surabaya melalui program Tanggung Jawab Sosial dan Lingkungan (TJSL) yang berfokus pada eliminasi balita stunting di Kecamatan Krembangan Surabaya. Dalam konteks persaingan bisnis yang semakin ketat, citra perusahaan menjadi aset strategis yang penting untuk keberlanjutan dan pertumbuhan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, yang melibatkan wawancara mendalam dengan pihak terkait, observasi lapangan, serta studi dokumentasi untuk mengumpulkan data yang relevan mengenai pelaksanaan program dan dampaknya terhadap citra perusahaan. Hasil penelitian menunjukkan bahwa program eliminasi balita stunting yang dilaksanakan oleh PT Terminal Petikemas Surabaya berhasil menurunkan angka stunting di wilayah tersebut, dengan 18 dari 28 anak yang terlibat dinyatakan bebas stunting setelah mendapatkan intervensi gizi yang tepat. Keberhasilan program ini tidak hanya meningkatkan citra positif PT Terminal Petikemas Surabaya di mata masyarakat, tetapi juga memperkuat hubungan perusahaan dengan pemangku kepentingan, serta mendukung tujuan pembangunan berkelanjutan. Penelitian ini memberikan wawasan berharga tentang pentingnya kolaborasi antara perusahaan dan masyarakat dalam mengatasi masalah sosial, serta menunjukkan bahwa tanggung jawab sosial perusahaan dapat menjadi strategi efektif dalam membangun citra yang baik di mata publik.

Pengembangan Minat Wirausaha Berbasis Alam Ecopreneurship Bagi Mahasiswa FISIP Universitas Bhayangkara Surabaya Fadeli, Muhammad; Prasetijowati, Tri; Ekantoro, Julyanto
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 8 No. 2 (2025): Juni 2025
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/bsz8pb81

Ecopreneurship programs for university students are a strategic approach to fostering entrepreneurial spirit with a focus on environmental sustainability. This initiative integrates urban farming practices with green business innovation by utilizing unused campus land for cultivating productive crops. Through stages of identification, collaboration, training, implementation, and monitoring, the program enhances ecological awareness, entrepreneurial skills, and the development of partnership networks with various stakeholders, including government agencies and conservation communities. In addition to contributing to environmental conservation and local food security, this activity also strengthens the role of educational institutions in supporting the sustainable development agenda. The results of its implementation indicate that urban farming ecopreneurship has significant potential to be replicated and developed as an innovative and contextual learning model with integrated social, economic, and ecological impacts

Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Senja, Kautsar; Ekantoro, Julyanto; Setyarahajoe, Ratna
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 3 (2025): Social, Cultural and Historical Studies
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i3.35161

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.

Analisis Foto Tari Remo Di Media Sosial Instagram @surabaya Melalui Metode EDFAT (entire, detail, frame, angle, time) Sarjono, Doni; Fadeli, Muhammad; Ekantoro, Julyanto
Brand Communication Vol. 3 No. 2 (2024): Manusia Digital Dalam Tatanan Masyarakat Era Informasi Baru/New Information Era
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i2.278

With the advent of digital technology, the dissemination of information has accelerated, particularly through various types of photo media such as brochures, magazines, and newspapers. In the media industry, photojournalism, which uses visual images to quickly convey events, is highly significant. Photography is an effective tool for communication and documentation. With pioneers like Alex Mendur, photojournalism has a long history in Indonesia and around the world. The EDFAT method (Entire, Detail, Frame, Angle, and Time) was introduced by the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. To obtain complete and informative images, EDFAT helps photographers optimize essential shooting elements. Using the EDFAT method, this research aims to analyze photos of the Remo dance posted on the Instagram account @surabaya. The research method employed is descriptive qualitative. The analysis results show that the images have consistency in aspects such as the entire scene, details, framing, angles, and timing. While various perspectives such as eye level, high shot, and long shot are used to provide visual variety, the frame analysis shows good photo composition with an emphasis on the dancer as the main subject. These photos were taken during the day with the best natural lighting. Thus, the EDFAT method greatly aids photographers in creating comprehensive and engaging journalistic photos.

OPTIMALISASI KOMUNIKASI PELAYANAN PUBLIK DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI APLIKASI TRANS JATIM AJAIB Fitriawardhani, Tira; Ekantoro, Julyanto; Kenanga, Nur Fitri Ani
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 6 No 2 (2024): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/publicio.v6i2.2025

Optimizing public service communication to enhance customer satisfaction through the Trans Jatim Ajaib Application is an important step in providing optimal service to the public. By leveraging digital technology and responsive features to user needs, this application can facilitate access to information, ticket booking, and interaction between customers and service providers. Through research focused on improving customer satisfaction, the government can gain valuable insights to design more effective and responsive service strategies, thereby enhancing overall service quality and user experience. The researchers employed a qualitative research method with a descriptive approach. With this approach, the research aimed to identify the extent to which this application meets the established standards of public service communication and to determine customer satisfaction regarding public services delivered through the mobile application using interview, observation, and documentation methods. The research findings indicate that the implementation of communication through the Trans Jatim Ajaib Application has proven successful in delivering public service information and enhancing customer satisfaction. Users acknowledge that the application provides ease of access, convenience, and beneficial features that meet their needs. Although there are notes and expectations for improvement regarding technical issues, overall, user satisfaction and communication levels regarding this application are high.

Peningkatan Kualitas Usaha Melalui Pelatihan Manajemen Dan Strategi Pemasaran Pengrajin Sepatu Kulit Desa Tambakrejo Krembung Sidoarjo Ekantoro, Julyanto; Hanani, Amrozi Wildan; Savitri, Layli
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 1 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i1.1901

The purpose of this study is to improve the quality of leather shoe craftsmen's business in Tambakrejo Village, Sidoarjo, by providing useful business management and marketing strategy training. Leather shoe craftsmen in this village face several problems in managing their business, such as limitations in business planning, financial management, and problems in selling their products to more people. In this study, a qualitative method was used, and this training method includes aspects of management and marketing. The focus of business management training is to improve skills in effective production management and human resource management. In contrast, understanding the importance of branding and building local and national market networks is part of the marketing strategy training. The study shows that this training improves the craftsmen's knowledge of the importance of effective management and marketing. Therefore, this study suggests that craftsmen need to get continuous mentoring and improve their digital literacy so that they can optimally utilize technology to promote and develop their businesses.

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