Garuda - Garba Rujukan Digital

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol 5 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Pemanfaatan Instagram @halal.indonesia dalam Meningkatkan Brand Awareness Lembaga Sertifikasi Halal maghfiroh, deva fahira; Ekantoro, Julyanto; Fadeli, Muhammad
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.16914

AbstractSince the mandate of Law No. 33 of 2014 concerning Halal Product Assurance indicates that the Halal Product Assurance Organizing Agency (BPJPH) has a new role as the Halal Certification Organizing Agency, previously this authority was held by the Indonesian Ulema Council (MUI). In the process of implementing this information on the transfer of authority, the whole community did not understand this. As a public relations officer, BPJPH must make efforts to increase BPJPH's brand awareness as a halal certification body, one of which is to use Instagram media. The research method used is using a qualitative descriptive research method. The results of this study state that BPJPH's public relations efforts through Instagram are through logos, content, and collaboration. In addition, Instagram features have been utilized including Reels, Comments, Captions, Feeds, Hastags, Instagram Stories, Highlight Stories, Live Instagram, Pin Feeds, and also Instagram Ads. However, there are still a number of features that have not been utilized optimally, such as the live feature and also comments, which have not been explored extensively in their use, so that misinformation often occurs in the field.Keywords: public relations, brand awareness, Instagram, Halal CertificationAbstrakSejak diamanatkanya UU No 33 Tahun 2014 tentang Jaminan Produk Halal mengisyaratkan bahwa Badan Penyelenggara Jaminan Produk Halal (BPJPH) memegang peran baru sebagai Lembaga penyelenggara sertifikasi halal yang sebelumnya wewenang ini dipegang oleh Majelis Ulama Indonesia (MUI). Dalam proses penyelenggaraanya informasi pemindahan kewenangan ini tidak dipahami oleh seluruh masyarakat, hal ini sebagai humas dari BPJPH harus berupaya dalam meningkatkan brand awareness BPJPH sebagai Lembaga sertifikasi halal, salah satunya memanfaatkan media instagram. Metode penelitian yang digunakan yaitu menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian ini menyatakan upaya humas BPJPH melalui instagram adalah melalui logo, konten, dan juga kolaborasi, selain itu Fitur-fitur instagram telah dimanfaatkan diantaranya Reels, Komentar, caption, Feed, Hastag, Instagram stories, Highlight Stories, Live Instagram, Pin Feed, dan juga Instagram Ads. Namun, masih ada beberapa fitur yang belum dimanfaatkan secara optimal seperti halnya fitur live dan juga komentar yang masih belum banyak dieksplore secara dalam pengunaanya sehingga masih sering terjadi miss informasi dilapangan.Kata kunci : humas, brand awareness, instagram, Sertifikasi Halal

Pengaruh Pemanfaatan Media Sosial Dalam Pembelajaran Digital Marketing Terhadap Peningkatan Pengetahuan Ibu Pembina Kesejahteraan Keluarga (PKK) Laksana, Tri Ginanjar; Maulana Wibowo, Ariel; Pranoto, Imam Aji; Kurnia Budiawan, Nadjib; Dwi Nugroho, Alfian; Muhamad, Pagi; Fauzan Firaus, Azka; Rofi Ariansyah, Muhammad; Nada Kusnendar, Ahmad; Annisa, Nuri; Istanti, Enny; Ekantoro, Julyanto; Maulana, Nur; Nansa Anwar, Ulis; Arimbi Dwimita Putri, Devina; Yanuardi Leksono, Fatur; Maulana Syahputra, Aditya; Agripina, Ailsa; Putri Ilhami, Ginaris; Nur Baitti, Silvi; Rahayu, Sintia; Aulya Yunitasari, Dwi; Ramadhan, Alfajri; Nurun Ala, Hindun; Akbar Fadhillah, Maulana; Abadi, Iwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/t3f9h442

The aim of this research is to determine the effect of using social media in digital marketing learning on increasing knowledge of community pedagogical competence, especially PKK women, regarding information technology in Sekarwangi Village, Cibadak District, Sukabumi Regency. This research was conducted at the house of the citronella oil refinery in Sekarwangi Village, Cibadak District, Sukami Regency. The population of this study was 40 PKK women, with a sample size of 19 people, in determining the sample using the Slovin formula with an error tolerance of 5%. This research method approach is quantitative research with a correlation analysis design. The instruments used consist of the use of social media, digital marketing and pedagogical knowledge. The data collection technique uses an instrument in the form of a questionnaire and is analyzed using descriptive and inferential statistical analysis. The research results show that there is a very significant positive influence between the variable use of social media for digital marketing learning on pedagogical competence with a low strength of relationship (r = 0,584 p<0.01). The existence of a positive relationship means that the higher the use of social media for digital marketing learning, the higher the pedagogical competence related to information technology. The theories used in this research are not yet extensive, it would be good in the future that scientific developments will enable the emergence of new theories that can explain the increase in pedagogical knowledge in the field of information technology, which can then provide different results in other research.

Strategi Pemasaran UMKM Batu Permata Batu Di Desa Batu Asih, Kecamatan Cibadak, Kabupaten Sukabumi, Jawa Barat Istanti, Enny; Ekantoro, Julyanto; KN, RM Bramastyo
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/c8sgfe18

Through the integration of domestic, foreign, and international marketing activities that can create synergies while maintaining the organization's strategic objectives and competitive advantage as a force in global marketing efforts, global gold marketing acknowledges complex global (geocentric) market commonalities. This study (Study on MSMEs in Batuasih Village, Cibadak District, Sukabumi Regency) intends to ascertain how the marketing strategy of gemstone MSMEs in Batuasih village seeks to increase family income. Qualitative research methodology is the approach employed. The following are the MSME Marketing Strategy initiatives carried out by Batu Asih Village's gemstone artisans: Establishing groups for gemstone craftsmen, bolstering marketing teams, utilizing social media, becoming a member of fan clubs for gemstones, regularity in the content uploads for Gemstone products, Regular updating of content and enhancement of the product.

UPAYA PT TERMINAL PETIKEMAS SURABAYA TINGKATKAN AWARENESS K3 MELALUI INSTAGRAM @PTTPS_OFFICIAL Ferdiansyah, Ilham; Ekantoro, Julyanto; Fitriawardhani, Tira
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6915

Penelitian ini menganalisis upaya PT Terminal Petikemas Surabaya dalam meningkatkan kesadaran Keselamatan dan Kesehatan Kerja (K3) melalui Instagram @pttps_official. Tingginya angka kecelakaan kerja di Indonesia menunjukkan perlunya perhatian lebih terhadap penerapan K3. Dalam era digital, media sosial menjadi sarana efektif untuk menyampaikan edukasi dan meningkatkan kepatuhan pekerja terhadap prosedur keselamatan. Penelitian ini menggunakan metode deskriptif kualitatif dengan wawancara, observasi konten Instagram, dan analisis dokumen. Partisipan meliputi manajemen perusahaan, pengelola akun Instagram, dan pekerja sebagai audiens utama kampanye K3. Hasil penelitian menunjukkan bahwa PT Terminal Petikemas Surabaya memanfaatkan Instagram sebagai alat komunikasi efektif melalui konten edukatif, seperti penggunaan Alat Pelindung Diri (APD) dan prosedur keselamatan. Namun, kendala seperti ketidakpatuhan di lapangan dan perbedaan pemahaman antar karyawan masih menjadi tantangan. Meski demikian, upaya ini memiliki potensi besar dalam membangun budaya keselamatan kerja. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan lain dalam mengembangkan strategi komunikasi K3 serta meningkatkan kesadaran keselamatan kerja di Indonesia.

STRATEGI MEMBANGUN CITRA TPS MELALUI PROGRAM TJSL “ELIMINASI BALITA STUNTING” SURABAYA Ariana, Yuniar Putri; Ekantoro, Julyanto; Fitriawardhani, Tira
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6916

Penelitian ini mengangkat topik permasalahan mengenai strategi membangun citra PT Terminal Petikemas Surabaya melalui program Tanggung Jawab Sosial dan Lingkungan (TJSL) yang berfokus pada eliminasi balita stunting di Kecamatan Krembangan Surabaya. Dalam konteks persaingan bisnis yang semakin ketat, citra perusahaan menjadi aset strategis yang penting untuk keberlanjutan dan pertumbuhan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, yang melibatkan wawancara mendalam dengan pihak terkait, observasi lapangan, serta studi dokumentasi untuk mengumpulkan data yang relevan mengenai pelaksanaan program dan dampaknya terhadap citra perusahaan. Hasil penelitian menunjukkan bahwa program eliminasi balita stunting yang dilaksanakan oleh PT Terminal Petikemas Surabaya berhasil menurunkan angka stunting di wilayah tersebut, dengan 18 dari 28 anak yang terlibat dinyatakan bebas stunting setelah mendapatkan intervensi gizi yang tepat. Keberhasilan program ini tidak hanya meningkatkan citra positif PT Terminal Petikemas Surabaya di mata masyarakat, tetapi juga memperkuat hubungan perusahaan dengan pemangku kepentingan, serta mendukung tujuan pembangunan berkelanjutan. Penelitian ini memberikan wawasan berharga tentang pentingnya kolaborasi antara perusahaan dan masyarakat dalam mengatasi masalah sosial, serta menunjukkan bahwa tanggung jawab sosial perusahaan dapat menjadi strategi efektif dalam membangun citra yang baik di mata publik.

Pengembangan Minat Wirausaha Berbasis Alam Ecopreneurship Bagi Mahasiswa FISIP Universitas Bhayangkara Surabaya Fadeli, Muhammad; Prasetijowati, Tri; Ekantoro, Julyanto
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 8 No. 2 (2025): Juni 2025
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/bsz8pb81

Ecopreneurship programs for university students are a strategic approach to fostering entrepreneurial spirit with a focus on environmental sustainability. This initiative integrates urban farming practices with green business innovation by utilizing unused campus land for cultivating productive crops. Through stages of identification, collaboration, training, implementation, and monitoring, the program enhances ecological awareness, entrepreneurial skills, and the development of partnership networks with various stakeholders, including government agencies and conservation communities. In addition to contributing to environmental conservation and local food security, this activity also strengthens the role of educational institutions in supporting the sustainable development agenda. The results of its implementation indicate that urban farming ecopreneurship has significant potential to be replicated and developed as an innovative and contextual learning model with integrated social, economic, and ecological impacts

Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Senja, Kautsar; Ekantoro, Julyanto; Setyarahajoe, Ratna
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 3 (2025): Social, Cultural and Historical Studies
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i3.35161

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.

Analisis Foto Tari Remo Di Media Sosial Instagram @surabaya Melalui Metode EDFAT (entire, detail, frame, angle, time) Sarjono, Doni; Fadeli, Muhammad; Ekantoro, Julyanto
Brand Communication Vol. 3 No. 2 (2024): Manusia Digital Dalam Tatanan Masyarakat Era Informasi Baru/New Information Era
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i2.278

With the advent of digital technology, the dissemination of information has accelerated, particularly through various types of photo media such as brochures, magazines, and newspapers. In the media industry, photojournalism, which uses visual images to quickly convey events, is highly significant. Photography is an effective tool for communication and documentation. With pioneers like Alex Mendur, photojournalism has a long history in Indonesia and around the world. The EDFAT method (Entire, Detail, Frame, Angle, and Time) was introduced by the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. To obtain complete and informative images, EDFAT helps photographers optimize essential shooting elements. Using the EDFAT method, this research aims to analyze photos of the Remo dance posted on the Instagram account @surabaya. The research method employed is descriptive qualitative. The analysis results show that the images have consistency in aspects such as the entire scene, details, framing, angles, and timing. While various perspectives such as eye level, high shot, and long shot are used to provide visual variety, the frame analysis shows good photo composition with an emphasis on the dancer as the main subject. These photos were taken during the day with the best natural lighting. Thus, the EDFAT method greatly aids photographers in creating comprehensive and engaging journalistic photos.

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