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All Journal Jurnal Komunikasi Pembangunan Jurnal InterAct Jurnal Kajian Komunikasi Communique PRofesi Humas Jurnal ASPIKOM Communicare : Journal of Communication Studies Emerging Markets : Business and Management Studies Journal Tuturlogi: Journal of Southeast Asian Communication Journal of Servite Jurnal InterAct Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia Komunikatif : Jurnal Ilmiah Komunikasi
El Chris Natalia
Program Studi Ilmu Komunikasi, Universitas Katolik Indonesia Atma Jaya.
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Literasi Media bagi Kehidupan Remaja El Chris Natalia
Journal of Servite Vol. 4 No. 2 (2022): Journal of SERVITE
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102004220224

Abstract

Media sosial memberikan berbagai dampak dalam kehidupan masyarakat, khususnya remaja. Pemahaman yang baik akan penggunaan media sosial sangat diperlukan agar masyarakat dapat lebih bijak dalam menggunakan media tersebut. Selain itu, masyarakat juga sebaiknya dapat mengenal atau membedakan informasi yang bersifat misinformasi atau disinformasi. Pengenalan dan pemahaman akan informasi yang mereka terima dapat membantu masyarakat untuk menyaring dan tidak menyebarkan berita yang salah, serta membuat masyarakat untuk mengonsumsi informasi yang baik dan bermanfaat. Masyarakat juga perlu menyadari dampak media sosial dalam kehidupannya sehari-hari. Penggunaan media sosial juga dapat membawa adanya perubahan dalam kehidupan masyarakat, baik perubahan positif maupun negatif. Oleh karena itulah dilakukan sosialisasi mengenai peran literasi media bagi remaja di CLC Rembitan dan Pemenang, Lombok sebagai bagian dari Titian Foundation yang bertindak sebagai mitra dalam kegiatan ini. Sosialisasi mengenai literasi media ini merupakan salah satu cara untuk memberikan pemahaman dan menambah wawasan remaja sebagai pengguna aktif media.
Kopiko Product Placement in Korean Drama on Brand Awareness Alexandra Bella Ivena; El Chris Natalia
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120233

Abstract

Kopiko, one of the products of PT Mayora Indah Tbk appears as a product placement in the Korean drama "Hometown Cha-Cha-Cha". Kopiko is a coffee candy from Indonesia with the benefit of relieving drowsiness.  This research aims to determine the effect of Kopiko's product placement in the Korean drama "Hometown Cha-Cha-Cha" on the brand awareness of South Korean people who live in South Korea. The theory used in this research is Marketing Communication, Product Placement, and Brand Awareness. This research uses quantitative methods with visual dimension or screen placement, and plot connections for product placement variables. In addition, the dimensions of the top of mind, brand recall, brand recognition, and unaware of the brand for brand awareness variables. Data collection was carried out by distributing questionnaires online to 96 respondents. The sample selection used purposive sampling with the criteria of South Korean citizens living in South Korea and having watched the Korean drama “Hometown Cha-Cha-Cha”. The result of this research shows that there is a significant effect between Kopiko's product placement on the brand awareness of South Korean people.
Pelatihan Literasi Membaca dan Literasi Media Sosial bagi Anak dan Remaja El Chris Natalia
Journal of Servite Vol. 5 No. 1 (2023): Journal of SERVITE
Publisher : Lembaga Penerbitan LSPR, Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054120234

Abstract

ABSTRAK Rendahnya tingkat literasi dan pesatnya perkembangan teknologi di Indonesia memberikan berbagai dampak bagi masyarakat, terutama anak-anak dan remaja. Anak-anak masih belum memahami budaya membaca dan menulis untuk mengembangkan diri. Saat ini perkembangan tekonologi membuat anak dan remaja sudah mulai menggunakan media sosial, baik di sekolah maupun rumah. Demi menghindari penyalahgunaan atau dampak negatif dari media sosial bagi anak dan remaja, serta meningkatkan literasi membaca dan menulis, maka diadakan pelatihan terkait literasi membaca dan media sosial. Kegiatan ini merupakan kerja sama antara Universitas Katolik Indonesia Atma Jaya, Titian Foundation, dan STIKOM Yogyakarta. Pelatihan literasi membaca dan media sosial dilakukan di Titian Foundation CLC Kaliurang, Yogyakarta bagi siswa SD. Sedangkan, pelatihan literasi media sosial bagi siswa SMA dilakukan di Titian Foundation CLC Bayat, Klaten. Metode pelatihan literasi membaca dilakukan melalui membaca buku dongeng dan menuliskannya ke dalam bentuk lirik kemudian dinyanyikan dengan iringan musik hip-hop. Pelatihan media sosial di Titian Foundation Bayat dilakukan dengan penjelasan konsep, pemberian contoh melalui video, diskusi melalui pemberian kasus dan sharing pengalaman dalam menggunakan media sosial. Peserta yang hadir di Kaliurang maupun Bayat menunjukkan antusiasme yang tinggi dan semakin memahami pentingnya membaca, menulis, dan bijak dalam menggunakan media sosial. Kata kunci: anak, literasi; membaca; media sosial, remaja   ABSTRACT The low level of literacy and the development of technology in Indonesia has various impacts on society, especially children and adolescents. There are still children who do not really understand the culture of reading and writing to develop themselves. By today, technological developments have made children and adolescents start using social media, both at school and home. To avoid the misuse or negative impact of social media for children and adolescents, as well as to increase reading and writing literacy, workshops and socialization will be held regarding reading and social media literacy. This activity is in collaboration between Atma Jaya Catholic University of Indonesia, Titian Foundation and STIKOM Yogyakarta. Reading and social media literacy workshops were conducted at Titian Foundation CLC Kaliurang, Yogyakarta for elementary school students. Meanwhile, a social media literacy workshop for high school students is carried out at Titian Foundation CLC Bayat, Klaten. The implementation method for reading literacy is done through reading fairy tale books and writing them in the form of lyrics to be sung to the accompaniment of hip-hop music. Social media workshop at Titian Foundation Bayat is carried out by the explanation of concept, providing examples through videos, discussing cases through, and sharing experiences in using social media. Participants who attended both Kaliurang and Bayat showed good enthusiasm and increasingly understood the importance of reading, writing and being wise in using social media. Keywords: children, literacy, reading, social media, youth
Pemilihan Penggunaan Bahasa dalam Interaksi Sebagai Bentuk Adaptasi Antarbudaya di Indonesia Natalia, El Chris
JURNAL KOMUNIKASI INDONESIA Vol. 4, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang orang-orang Korea Selatan dalam memilih penggunaan bahasa saat berinteraksi sebagai bentuk adaptasi antarbudaya di Indonesia. Orang-orang Korea Selatan menghadapi budaya yang berbeda ketika di Indonesia dan mengharuskan mereka beradaptasi dengan budaya dan orang-orang Indonesia. Salah satu perbedaan budaya yang harus dihadapi adalah bahasa. Bahasa bisa jadi penghalang dalam melakukan komunikasi. Akomodasi komunikasi menjadi suatu aspek pendukung bagi orang-orang Korea Selatan untuk beradaptasi. Penelitian ini berfokus untuk menjelaskan bagaimana penggunaan bahasa yang dilakukan orang-orang Korea Selatan dalam berinteraksi sebagai bentuk adaptasi antarbudaya di Indonesia. Pendekatan penelitian adalah kualitatif dengan menggunakan metode fenomenologi. Hasil penelitian menyatakan bahwa kesamaan karakteristik pada orang-orang Korea Selatancenderung menjadikan mereka cenderung melakukan konvergensi ketika berinteraksi dengan orang Indonesia. Jumlah orang Korea Selatan dan kurun waktu orang Korea tinggal di Indonesia menentukan penggunaan bahasa yang mereka pilih. This research discusses how South Koreans choose a language when interacting as part of intercultural adaptation in Indonesia. South Koreans deal with different cultures in Indonesia, requiring them to adapt to Indonesian people and culture. One of the cultural differences is language. Language can serve as a barrier of communication. Communication accommodation helps South Koreans to adapt. This research focuses on explaining how the South Koreans use language in their interaction as a form of intercultural adaptation in Indonesia. The research applies qualitative approach with phenomenology method. The results suggest that the similar characteristics of South Koreans tend to make them more likely to converge when interacting with Indonesians. The number of South Koreans and the length of their stay in Indonesia determine their choice of language.
Communication Strategy of the English Goes to Kampung Team in Cultural Adaptation Natalia, El Chris
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220231

Abstract

English Goes to Kampung (EGK) is a non-profit organization that provides education and workshop to rural society in Sumba, East Nusa Tenggara, Indonesia. The aim of this study is to analyze the communication strategy in cultural adaptation carried out by the EGK team for the society in Sumba villages. The main theory used in this study is the theory of communication accommodation. The research method used is descriptive qualitative analysis. Data was collected through in-depth interviews with three informants of the EGK team. The results show that informants are more likely to adopt a convergence strategy in adapting to the society in the village they visited. This convergence strategy is an effort to approach the villagers so that the EGK team can be accepted and the activities they will do in the village can be done properly.
PENGARUH EFEKTIVITAS IKLAN YOUTUBE TERHADAP BRAND IMAGE Helena, Monique; Natalia, El Chris
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.3

Abstract

ABSTRACTAdvertising is used by companies as a way to market products and services. YouTube is currently the most popular social media in Indonesia and has become a platform of marketing the company's products and services. Head & Shoulders, which is under the auspices of the Procter & Gamble company uses YouTube in marketing and promoting its products. This research focuses on Joe Taslim's “Head & Shoulders” Bloopers YouTube ad. This study aims to determine the influence of the effectiveness of Joe Taslim's "Head & Shoulders" YouTube Bloopers ad on the formation of the company's brand image. The variable in this study is the effectiveness of advertising with dimensions, namely awareness, knowledge, likes, and choices. The brand image variable uses the dimensions of brand identity, brand personality, brand association, brand behavior and attitudes, as well as brand competence and benefits. This research uses an explanative quantitative method. The data was collected through survey methods and online questionnaires to 100 respondents. The result of the analysis indicates that there is a positive influence between Joe Taslim's “Head & Shoulders” YouTube Bloopers ad on the formation of the company's brand image. Keywords: marketing communication, effectiveness of ads, brand image  ABSTRAKIklan digunakan perusahaan sebagai suatu cara untuk memasarkan produk dan jasa. YouTube saat ini merupakan media sosial paling populer di Indonesia dan telah menjadi sarana untuk memasarkan produk dan jasa dari perusahaan. Head & Shoulders, yang berada di bawah naungan perusahaan Procter & Gamble menggunakan YouTube dalam memasarkan dan mempromosikan produknya. Penelitian ini berfokus pada iklan YouTube Bloopers Joe Taslim “Head & Shoulders”. Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Variabel pada penelitian ini adalah efektivitas iklan dengan dimensi, yaitu kesadaran, pengetahuan, menyukai, dan pilihan. Pada variabel brand image menggunakan dimensi identitas merek, kepribadian merek, asosiasi merek, perilaku dan sikap merek, serta kompetensi dan manfaat merek. Penelitian ini menggunakan metode kuantitatif eksplanatif. Pengumpulan data dilakukan melalui metode survei dan penyebaran kuesioner secara daring kepada 100 responden. Hasil analisis menunjukkan terdapat pengaruh positif antara iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Kata Kunci: komunikasi pemasaran, efektivitas iklan; citra merek
Representasi Citra Victoria’s Secret di Forbes.com terkait Kasus Body Shaming Rizkiana, Marcella; Natalia, El Chris
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.2784

Abstract

Victoria Secret's (VS) is one of the companies that experienced a crisis due to the body shaming case carried out by chief marketing officer in the company. The media can frame information about the company by focusing on its strengths or weaknesses in its reporting. Forbes.com is an online business media that participates in reporting on the body shaming case faced by VS. The purpose of this study is to determine the representation of the Victoria's Secret (VS) corporate image in Forbes.com related to the body shaming case. The research method used is a qualitative method with analysis of the framing model of Robert Entman. This study analyzes the news on Forbes.com regarding VS in November 2018. The results of this study indicate that the representation of the Victoria's Secret company image is negatively published in the news on Forbes.com because of the crisis experienced. The case of body shaming is not handled properly so that it cannot be controlled or detained which results in losses for the company.
PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019 Mutiara, Ni Luh Arisma; Natalia, El Chris
Jurnal InterAct Vol. 8 No. 2 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i2.4080

Abstract

Public communication is the process of using messages to generalize meaning in situations where one source spreads the message to the recipient and the recipient provides feedback with questions and answers and nonverbal communication. The purpose of this study is to analyze the meaning of the public presidential communication messages related to the environment in the second video debate 17 February 2019. This study used a qualitative approach with Roland Barthes semiotic method. The study was conducted by examining video documents and analysis by combining Public Communication Theory, Environmental Communication, and Barthes Semiotic studies in finding meanings. The results showed the meaning of the message of the presidential debate was based on the essence of culture and its relationship with the media, public, policy on environmental issues.
Analisis Strategi CSR Bank Indonesia dalam Membangun Hubungan Komunitas Sutarto, Joan; Natalia, El Chris
Jurnal InterAct Vol. 12 No. 1 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i1.4426

Abstract

Corporate Social Responsibility (CSR) is an effort to improve society or communities’ welfare in corporate business operations area. One of the problems in Indonesia is in education, this caused Bank Indonesia to contribute in overcoming the problems through scholarship program and Bank Indonesia scholarships recipients community establishment called New Generation of Indonesia (GenBI). This study aimed to comprehend Bank Indonesia CSR strategy in building community relations. CSR strategy was analyzed by CSR Hierarchy and Triple Bottom Line, while community relations was analyzed by Community Relations Elements and the development and success factors of community relations. This study used a qualitative-descriptive approach with interviews, observation, and document studies as data collection techniques. The results showed Bank Indonesia's CSR strategy was divided into two inseparable programs, and there were efforts to build community relationships. However, communication still needs to be improved, such as through offline meetings to build and strengthen community relations.
Consumer Protection Agency’s crisis management for children’s kidney failure cases in Indonesia Libraveda, Lesca Terlly; Natalia, El Chris
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.53943

Abstract

Background: The Badan Perlindungan Konsumen Nasional Republik Indonesia (BPKN RI) is a government institution dedicated to protect consumer rights nationwide. In August 2022, instances of kidney disorders affecting children emerged in various regions of Indonesia, necessitating BPKN’s involvement in addressing these cases. Purpose: This study examines how crisis communication factored into BPKN RI’s crisis management strategy during the 2022 outbreak of atypical progressive acute kidney injury (APAKI) in children. Methods: The theoretical framework guiding this research encompasses organizational theory, corporate communication theory, crisis communication theory, and crisis management theory. Employing a descriptive qualitative approach, data collection involves interviews, internet observations, and document analysis. Interviews were conducted with key figures, including the secretary of BPKN RI, the Public Relations and Education Division of BPKN RI, and the Investigation Team for APAKI cases in children. Results: The research findings reveal that BPKN RI’s crisis management process involves identifying the crisis, analyzing its implications, isolating the crisis, formulating a strategy, and implementing a crisis control program, with crisis communication as the fundamental element of the crisis management strategy. Conclusion: BPKN RI’s crisis management strategy prioritizes public welfare, ensuring easy public access, and maintaining transparency and honesty. Implications: BPKN RI disseminates regular and periodic information to the public, designates the Chairman of BPKN RI as the spokesperson, monitors community sentiments and media coverage, and establishes a public information center.
Co-Authors Alexandra Bella Ivena Bulu, Debora Soli Carissa Imanuela Gandy Des Ardy Giacinta Evania Helena, Monique Joel Immanuel Libraveda, Lesca Terlly Mutiara, Ni Luh Arisma Ni Luh Arisma Mutiara Olivia Nemesis Rizkiana, Marcella Sutarto, Joan