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All Journal Journal of Halal Research, Policy, and Industry
Berto Mulia Wibawa
School of Business, Monash University
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health

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INTENTION TO VISIT RELIGIOUS DESTINATION: SUBJECTIVE NORMS, RELIGIOSITY AND ATTITUDE Berto Mulia Wibawa; Rachma Rizqina Mardhotillah; Rizki Amalia Elfita
Journal of Halal Research, Policy, and Industry Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i1.3638

Abstract

Indonesia is a country with the largest majority population in the world. Of the total population, about 86.9% of the population are followers of Islam. The high number of Muslims in Indonesia has increased the government's attention to developing the potential for halal tourism, one of which is religious tourism. This study aimed to determine the impact of religiosity, subjective norms attitude and intention to visit Sunan Ampel Surabaya. This research method uses quantitative methods using purposive random sampling techniques. Data collection used a questionnaire distributed to 150 Muslims in Surabaya who had never visited the Tomb of Sunan Ampel. The data obtained were then analyzed using Partial Least Square (PLS). The results of this study show that there is a significant positive influence between religiosity, subjective norms, attitude and intention to visit the Tomb of Sunan Ampel. The results of this study also explain that attitude can mediate subjective norms, religiosity and intention to visit.
How are the characteristics of Indonesian Muslim Tourists on Muslim Friendly Services in non-Muslim destination Chelsia Pranindyasari; Berto Mulia Wibawa; Liza Khairunnisa Gultom
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3838

Abstract

The increasing number of Muslim world tourists creates a big opportunity for the halal tourism market. With the largest Muslim population in the world, Indonesia has the potential to develop halal tourism services. Meanwhile, Muslim tourists more often visit non-Muslim-majority countries that do not understand the need for halal tourism. This research was conducted with the aim of identifying the dominant characteristics of Indonesian Muslim tourists when visiting non-Muslim majority countries. The research design is descriptive cross sectional and uses a purposive sampling technique. 268 samples were obtained from online questionnaires and analyzed using descriptive mapping. There are two findings in this study, the characteristics of preparation before travelling to non-Muslim countries and when they travel to non-Muslim countries. Managerial implications can be used as the basis for marketing strategies by tourism organizations in non-Muslim countries and tourism service providers to offer based on Muslim needs.
Co-Authors Chelsia Pranindyasari Liza Khairunnisa Gultom Rachma Rizqina Mardhotillah Rizki Amalia Elfita