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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Surya Masyarakat Media Mahardhika Business and Finance Journal Community Development Journal Jurnal Teknologi Informasi dan Terapan (J-TIT) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Surya Masyarakat Indonesia Berdaya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat The Indonesian Journal of Computer Science
Rachma Rizqina Mardhotillah
Universitas Nahdlatul Ulama Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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SELF-EFFICATION AS THE DETERMINANTS FOR THE INTENTION OF ENTREPRENEURSHIP Rachma Rizqina Mardhotillah; Denis Fidita Karya; Candraningrat
Journal of Applied Management and Business Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.03 KB) | DOI: 10.37802/jamb.v1i2.143

Abstract

This examination intends to decide: (1) The degree of self-adequacy of undergraduate management study programs in Surabaya, (2) The degree of enterprising expectations of undergraduate management study programs in Surabaya, (3) The impact of self-viability on undergraduate management study programs in Surabaya. The number of population in this examination is the undergraduate management study programs in Surabaya. The testing system utilizes Proportionate Stratified Random Sampling and acquired an example of 167 undergraduate management study programs in Surabaya. The instrument preliminary utilized master judgment and proceeded with preliminaries on 30 undergraduate management study programs in Surabaya. Validity test in this research utilizes the Product Moment connection method from Pearson. Unwavering quality test utilizing the Cronbach Alpha. Information gathering utilizes a survey that is dispersed straightforwardly and through electronic media. The investigation essential testing incorporates typicality test and linearity test. The information investigation method utilized is straightforward relapse to test theories.
Pengaruh Perilaku Komplain dan Kepuasan Penanganan Komplain Terhadap Minat Pembelian Konsumen di E-Commerce Berto Mulia Wibawa; Resi Octovianisa; Ribka Anintha Miyagi; Rachma Rizqina Mardhotilah
Jurnal Teknologi Informasi dan Terapan Vol 6 No 2 (2019)
Publisher : Jurusan Teknologi Informasi Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jtit.v6i2.107

Abstract

Mengikuti tren dunia, di Indonesia belanja online semakin digemari, terbukti dari angka peningkatan jumlah pembeli online setiap tahunnya. Penelitian terdahulu menyebutkan bahwa kepuasan pelanggan dalam berbelanja online menjadi penentu keputusan untuk melakukan pembelian ulang. Tujuan dari penelitian ini adalah menginvestigasi perilaku komplain dan kepuasan penanganan komplain terhadap minat pembelian ulang pada e-commerce, mengidentifikasi masalah yang menyebabkan komplain, serta mengetahui pelayanan yang diharapkan pelanggan dalam penanganan komplain. Penelitian ini menggunakan desain deskriptif konklusif dant multiple cross-sectional, dengan teknik pengambilan sampel quota sampling. Penyebaran kuesioner dilakukan dengan metode survei online kepada pelanggan e-commerce di Pulau Jawa yang berusia diatas 15 tahun dan pernah berbelanja di e-commerce. Penelitian ini menggunakan sebanyak 288 sampel, dimana analisis data menggunakan analisis fishbone, cross-tabulation, analisis kelompok pelanggan, dan regresi logistik. Hasil penelitian ini menunjukkan bahwa pengalaman berbelanja sebelumnya menentukan minat pembelian ulang pelanggan pada suatu e-commerce. Variabel Perilaku komplain dan kepuasan pada penanganannya, usia, jenis kelamin, dan provinsi tempat tinggal tidak signifikan berpengaruh pada minat pembelian ulang pelanggan di e-commerce. Pelanggan yang puas dengan penanganan komplain memiliki minat pembelian ulang lebih besar daripada pelanggan yang tidak memiliki masalah ataupun tidak menyampaikan komplainnya. Implikasi manajerial penelitian ini digunakan perusahaan untuk meningkatkan layanan penanganan komplainnya. Originalitas penelitian ini berfokus pada dampak ketidakpasan pelanggan dan komplain terhadap minat pembelian ulang pada e-commerce di Indonesia.
Transactional Leadership Style, Job Satisfaction and Organizational Commitment to Employee Performance on Collection Section of Bank X Surabaya Denis Fidita Karya; Rachma Rizqina Mardhotillah; Laila Alfi Sahrin
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 01 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i01.4817

Abstract

Abstract The main objective of the organization in general is to fulfill the vision and mission of the organization. To meet the achievements in the organization, the initial step is to first form the human resources that are owned to match the description of the needs of the organization. In the process of shaping the character of each individual in the organization, generally the direction of formation is initiated by the leader, because the leader is the determinant of the organization's performance policies. This study aims to determine the transactional leadership style at Bank X in Surabaya. The effect of this leadership style will have an impact on satisfaction and commitment which in turn will improve employee performance. This research is a quantitative type by distributing questionnaires to employees of Bank X in Surabaya using the Smart Partial Least Square. The results showed that the leadership style of leadership had a significant effect on job satisfaction and organizational commitment, this study also found that job satisfaction and organizational commitment had a significant effect on employee performance at Collection Bank X Surabaya.
Desain Elemen Branding dan Implementasi Digital Marketing untuk Penguatan Citra Destinasi Benteng Kedung Cowek Surabaya Berto Mulia Wibawa; Gita Widi Bhawika; Geodita Woro Bramanti; Anandita Ade Putri; Rachma Rizqina Mardhotillah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 3 (2020)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v1i3.365

Abstract

Benteng Kedung Cowek (BKC) dengan keindahan destinasi benteng kuno dan cerita sejarah kepahlawanan yang terkandung dibaliknya, sangat berpotensi untuk menjadi tujuan wisata sejarah yang terkenal di Kota Surabaya. Tetapi, kawasan tersebut belum sepenuhnya dikembangkan untuk keperluan pariwisata, sehingga belum banyak dikenal oleh masyarakat maupun wisatawan. Pengabdian masyarakat ini bertujuan untuk membantu pengelola dan stakeholders BKC dalam merancang aspek branding kawasan dan peningkatan citra destinasi. Melalui desain elemen merek dan implementasi strategi digital marketing yang tepat, diharapkan BKC yang sejak Tahun 2019 telah menyandang predikat bangunan cagar budaya, akan semakin dikenal dan berdampak positif bagi peningkatan kontribusi sektor pariwisata di Jawa Timur, peningkatan aspek perekonomian kota, dan peningkatan kesejahteraan masyarakat yang tinggal disekitar BKC.
PANIC BUYING PHENOMENON AMONG ACADEMICS AT X UNIVERSITY IN SURABAYA Rachma Rizqina Mardhotillah; Denis Fidita Karya; Azmil Chusnaini; Berto Mulia Wibawa
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1973

Abstract

In the weeks at the start of the pandemic, some news in Indonesia was colored related to the panic buying phenomenon by Indonesians in the midst of the Covid-19 pandemic. Of course, the Indonesian people were quite worried about the pandemic at that time. Starting from the scarcity of masks, hand soap and hand sanitizers at the beginning of the soaring positive cases of Covid-19 to the scarcity of staple goods consumed by everyday people such as sugar and rice, this phenomenon forced the government to impose restrictions on the purchase of staples. Currently, several regulations have been implemented regarding the purchase of basic commodities by the government to minimize hoarding activities of staple goods. This study aims to see the effect of the Covid-19 pandemic on the emergence of panic buying behavior among the academics of a university in Surabaya. The analytical method used in this research is descriptive analysis with a total sample of 60 respondents consisting of lecturers, students, and educational staff. The research was conducted from June to July 2020. After conducting a survey, it was found that many academics at X University Surabaya were not affected by the panic buying phenomenon.
Gojek VS Grab: Which One Is Better in Creating Customer Satisfaction and Loyalty? Berto Mulia Wibawa; Grisna Anggadwita; Rachma Rizqina Mardhotillah; Syarief Nur Husin; Alyaa Zalfaa Komara Putri; Siska Lusia Putri
Jurnal Bisnis dan Keuangan Vol 7 No 1 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i1.2607

Abstract

Online ride-hailing is now becoming a popular option for customers to travel worldwide, including for consumers in Indonesia. However, the Covid-19 pandemic caused many force majeure problems for companies serving online ride-hailing services. These situations lead to numerous customer dissatisfaction, low switching cost, and disloyalty for customers to use online ride-hailing services. In particular, this study aims to investigate the comparison of customer satisfaction and loyalty level between Gojek and Grab. This study used the online-survey method with a total sample of 569 usable online responses. The data analysis was carried out by calculating the importance-performance analysis, customer satisfaction index, and customer loyalty index. Our findings illustrate that the competition between two companies is very tight and competitive. Based on service satisfaction, Gojek is slightly better than Grab. Nevertheless, in terms of loyalty, the level of loyalty of Grab consumers is more loyal than Gojek consumers. Hence, instead of competing head to head, it would be more effective for Gojek and Grab to have diverse service strategies to provide more varied benefits to society.
Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Denis Fidita Karya; Riyan Sisiawan Putra; Hidayatul Khusnah; Mohamad Rijal Iskandar Zhulqurnain; Pance Mariati
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.238-246

Abstract

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.
Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Denis Fidita Karya; Riyan Sisiawan Putra; Hidayatul Khusnah; Mohamad Rijal Iskandar Zhulqurnain; Pance Mariati
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.238-246

Abstract

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.
Halal Certification Training as an Effort to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students Rachma Rizqina Mardlotillah; Endah Budi Permana; Denis Fidita Karya; Riyan Sisiawan Putra; Hidayatul Khusnah; Mohamad Rijal Iskandar Zhulqurnain; Pance Mariati
Community Development Journal Vol 6 No 2 (2022): Community Development Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.333 KB) | DOI: 10.33086/cdj.v6i2.2980

Abstract

Lack of understanding regarding halal label certification in a start-up business within the Nahdlatul Ulama University Surabaya is an obstacle in implementing halal product guarantees for a product or service. If further researched, halal certification on a product, especially in a start-up, will affect customer satisfaction and increase the profits of a business. Therefore, this community service activity aims to provide literacy and training about a halal certification to increase customer satisfaction in the Unusa Student Start-Up business. This community service activity targets 26 students of Nahdlatul Ulama University Surabaya who have a start-up business. The method used is lecture and question and answer. Meanwhile, the evaluation of activities is carried out by distributing questionnaires regarding knowledge related to halal certification and customer satisfaction, which is then analyzed using Paired Sample Test. The results obtained are a significant increase in knowledge (p-value 0.000). This is evidenced by the average knowledge score before training of 3.83 to 5.42 after training. After this training, students hope to get further assistance related to halal certification in start-up businesses
PENINGKATAN MOTIVASI BERWIRAUSAHA DENGAN MELAKUKAN PELATIHAN PEMBUATAN YOGURT PADA GURU SD AL-ISLAH SURABAYA Endah Budi Permana Putri; Rachma Rizqina Mardhotillah; Heni Agustina; Marselli Widya Lestari
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.719 KB) | DOI: 10.31949/jb.v3i4.3394

Abstract

Knowledge related to entrepreneurship very necessary in pandemic conditions, where various sectors experience financial problems due decreased or loss of income sources. The way to solve problem is training entrepreneurship. This entrepreneurship training is one of the solutions that can be offered to realize this. Therefore, it is necessary to have other sources of income not only by hanging income from the main job, it is expected that teachers can have insight and entrepreneurial ability. One form of business that can be done from home is selling yogurt. Yogurt is a functional food that is rich in antioxidants, so it can increase the body's immunity if consumed regularly. The implementation community service is in the form of training to partners related to nutritional content, the benefits of consuming yogurt, how to make yogurt, packaging and marketing so that in future it is expected to be alternative entrepreneurship for Al-Islah Elementary School Teachers in Surabaya. The target outputs of this program are national journals/ proceedings, videos published activities, news of activities published in online/offline mass media and reports on improving skills and knowledge related to yogurt and its business opportunities
Co-Authors Afib Rulyansah Akhmad ‘Izzul ‘Arobi Al Hafidz, Ilham Achmad Alfiah Alfiah Alyaa Zalfaa Komara Putri Amma Liesvarastranta Haz Amma Liesvarastranta Haz Anandita Ade Putri Andini Hardiningrum Ashfiyatun Najjah Asyita Al-Mufidah Azmil Chusnaini Berto Mulia Wibawa Bhawika, Gita Widi Budiarti, Rizqi Putri Nourma Candraningrat, Candraningrat Choirun Nisa Afidatus Zahro Daffa Salma Minandar Edi Pujo Basuki Endah Budi Permana Endah Budi Permana Putri Evianita Dewi Fajrianti Evianita Dewi Fajrianti Geodita Woro Bramanti Grisna Anggadwita Heni Agustina Heni Agustina Hidayatul Khusnah Ilham Achmad Al Hafidz Jauharotur Rihlah Karya, Denis Fidita Khusnah, Hidayatul Laila Alfi Sahrin M Udin Harun Al Rasyid, M Udin Harun Marsella Duwi Septyani Marselli Widya Lestari Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Yusak Anshori Muhammad Rafli Muhammad Udin Harun Al Rasyid Mujad Didien Afandi Mukhtar Adinugroho Nafiah Nafiah Nailul Authar Naufal Adi Satrio Naufal Adi Satrio Niken Savitri Primasari Novalina Arifianti Novelita Ayu Rahma Dani Pance Mariati Putri Lailatul Aisah Reizano Amri Rasyid Resi Octovianisa Ribka Anintha Miyagi Rifka Putr Wardhani Rifka Putri Wardhani Riyan Sisiawan Putra Rizki Amalia Rizki Amalia Rizki Amalia Elfita Rizki Amalia Elfita Rohmatun Nashirin Siska Lusia Putri Sri Hartatik Surnia Maulida Azzahra Surnia Maulidah Azzahra Syarief Nur Husin Tri Deviasari Wulan Yasmin Afra Firdhausyah Yusril Izza Nurfaiza