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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Halal Research, Policy, and Industry Bogor Hospitality Journal
Chelsia Pranindyasari
Politeknik Multimedia Nusantara
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health

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PENGARUH PENERAPAN CHSE DAN PROMOSI TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP PADA HOTEL SANTIKA Rangga Anggara; Chelsia Pranindyasari
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.76

Abstract

The determination of the Covid-19 pandemic by the World Health Organization and government policies related to the PSBB policy had a major impact on room occupancy rates, this condition caused worry for guests to carry out activities in the hotel area. To prevent a significant decrease in the number of room occupancy rates, the Ministry of Tourism and Creative Economy issued a CHSE guidance program for the hotel industry to ensure that health protocols are in place and provide a sense of security for hotel guests who come, so that guests feel comfortable deciding to stay at the hotel. However, the phenomenon that occurred at Hotel Santika for the 2019- 2021 period was a decrease in the average occupancy from 69% before the pandemic to 43% and fluctuations occurred in the following years. The purpose of this study was to analyze the influence of the implementation of CHSE and promotions on the decision for guests to stay overnight, the data source of this research is primary data derived from samples, namely hotel guests. Data collection used a saturated sample by distributing questionnaires to 109 respondents. Research using multiple linear regression analysis method. The results of this study indicate that; CHSE in guest entrance, lobby front desk, restaurant, rest room & meeting room has a positive effect on the decision to stay and CHSE in the guest room, although the promotion variable does not have a significant effect on the decision to stay of guests at Hotel Santika, because during the pandemic many hotels reduced room prices simultaneously.
How are the characteristics of Indonesian Muslim Tourists on Muslim Friendly Services in non-Muslim destination Chelsia Pranindyasari; Berto Mulia Wibawa; Liza Khairunnisa Gultom
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3838

Abstract

The increasing number of Muslim world tourists creates a big opportunity for the halal tourism market. With the largest Muslim population in the world, Indonesia has the potential to develop halal tourism services. Meanwhile, Muslim tourists more often visit non-Muslim-majority countries that do not understand the need for halal tourism. This research was conducted with the aim of identifying the dominant characteristics of Indonesian Muslim tourists when visiting non-Muslim majority countries. The research design is descriptive cross sectional and uses a purposive sampling technique. 268 samples were obtained from online questionnaires and analyzed using descriptive mapping. There are two findings in this study, the characteristics of preparation before travelling to non-Muslim countries and when they travel to non-Muslim countries. Managerial implications can be used as the basis for marketing strategies by tourism organizations in non-Muslim countries and tourism service providers to offer based on Muslim needs.
Co-Authors Berto Mulia Wibawa Liza Khairunnisa Gultom Rangga Anggara