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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Terapan Abdimas Jurnal Informatika dan Multimedia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Jurnal Informatika dan Multimedia Journal of Applied Business and Technology Jurnal Informatika Polinema (JIP)
Benni Agung Nugroho, Benni Agung
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Library & Information Science Other

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Journal : Journal of Applied Business and Technology

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Development of Web-Based Advertisement Media on Sahrul Home Car Care Bakhtiar, Yohan; Izzah, Abidatul; Cinderatama, Toga Aldila; Nugroho, Benni Agung; Susanto, Riswan Eko Wahyu
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.138

Abstract

Amidst the ongoing Covid-19 pandemic, non-essential activities have shifted mainly to the safety of people's homes. This includes remote work (Work From Home) and shopping for basic needs online. However, service workers, particularly those in the service sector like Muhammad Sahrul, have faced significant challenges navigating the pandemic's impact. Sahrul, who owns an all-brand car repair shop, experienced a decline in customers visiting his workshop due to the outbreak. Recognizing the need for a fresh approach, Sahrul created "Sahrul Home Car Care," offering car repair services at customers' residences. To support this initiative, a team of researchers proposed technology-based solutions to improve his advertising strategy. The researchers developed a user-friendly digital portal, www.sahrulhomecarcare.com, showcasing Sahrul's services and implementing an appointment booking system. Additionally, they guided leveraging digital marketing channels to expand his outreach. Thanks to these digital innovations, Sahrul's business gained traction, attracting more customers and positive feedback. Embracing technology proved instrumental in overcoming the pandemic's challenges and ensuring the continued success of "Sahrul Home Car Care" in this ever-evolving digital era.
Co-Authors Abidatul Izzah Aullia, Fikha Rizky Dheza Fahma Andhika, Dheza Fahma Diah Eka Setyowati Eliyen, Kunti Ellya Nurfarida, Ellya Fadelis Sukya, Fadelis Fery Sofian Efendi Fildza Tri Aristani, Fildza Tri Halimi, Ahmad Dzulfikri Lukman Qakim Romadhon, Lukman Qakim Pradana, Andika Kurnia Adi Pradana, Andika Kurnia Adi Ratna Widyastuti, Ratna Rinanza Zulmy Alhamri, Rinanza Zulmy Riswan Eko Wahyu Susanto, Riswan Eko Wahyu Toga Aldila Cinderatama Yohan Bakhtiar