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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Innovative: Journal Of Social Science Research
Hutrisia Marafikha Afwa
Universitas Andalas
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Analisis Kelayakan Bisnis Dari Segi Aspek Keuangan Pada Carano Homestay Di Kota Bukittinggi Lucky Mahesa Yahya; Nadia Tul Aisyah; Hutrisia Marafikha Afwa; Dilla Gustianningsih; Afif Alfalah
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2624

Abstract

Pariwisata merupakan kegiatan wisata yang didukung fasilitas dan layanan yang disediakan oleh masyarakat, pengusaha, pemerintah, dan pemerintah daerah (UU Kepariwisataan No. 10 Tahun 2019). Berwisata memerlukan penginapan salah satunya pengalihfungsian rumah penduduk sekitar destinasi wisata biasa disebut Homestay. Salah satu provinsi di Indonesia yang meyajikan wisata alam dan sejarah yaitu provinsi Sumatera Barat, tepatnya di Kota Bukittinggi dan memiliki berbagai macam jasa penginapan. Penelitian ini bertujuan menilai kelayakan bisnis pada salah satu penginapan di Kota Bukitiggi yaitu Carano Homestay. Metode yang digunakan yaitu kuantitatif dengan analisis finansial menggunakan tiga kriteria investasi : Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR); analisis Pay Back Period (PBP) dan Break Event Point. Hasil yang diperoleh pada analisis finansial yaitu (NPV) = 1.707.630.167, Net B/C = 2,97 , IRR = 27,5%, PBP membutuhkan waktu 4 tahun 3 bulan 5 hari, dan BEP terjadi dalam waktu 4 tahun 2 bulan 12 hari. Hasil penelitian ini disimpulkan bahwa usaha Carano Homestay di Kota Bukittinggi layak untuk dilanjutkan.
Partial Least Squares Analysis: E-Marketing Orientation Model To Support Strategic Business Performance In The Weaving Industry In The District And City Of Payakumbuh Faisal Ali Ahmad; Nelvia Iryani; Hutrisia Marafikha Afwa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3348

Abstract

Weaving is a fabric-making technique whose raw material is fiber or yarn. Weaving is one of the forms of art that not only has aesthetic, but also has functional value in fulfilling daily needs. This study aims to see the effect of e-marketing orientation on strategic business performance mediated by e-trust in the weaving industry in Lima Puluh Kota Regency and Payakumbuh City. This study uses a quantitative approach, analyzed using the SEM-PLS method with a sample size of 36 people. The results showed that e-marketing orientation has a negative and insignificant influence on strategic business performance. E-marketing orientation has a positive and significant influence on e-trust. E-trust has a positive and significant influence on strategic business performance. E- marketing has a positive and significant influence on strategic business performance through the mediating role of e-trust. The implication of this research is that the potential of e-trust with e- marketing is an effective strategy in improving strategic business performance and achieving success in an increasingly competitive digital environment. So it is necessary to have a good understanding of e-marketing technology by paying attention to e-trust aspects and integrating it into marketing and operational strategies to achieve strategic goals.
Co-Authors Afif Alfalah Ahmad, Faisal Ali Dilla Gustianningsih Lucky Mahesa Yahya Nadia Tul Aisyah Nelvia Iryani