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All Journal Bertuah : Jurnal Syariah dan Ekonomi Islam PAMPAS: Journal of Criminal Law Innovative: Journal Of Social Science Research NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Indonesian Journal of Islamic Education and Local Culture International Journal of Economics, Business and Innovation Research Journal of Shariah Economics
M. Iqbal Bafadhal
UIN Sulthan Thaha Saifuddin Jambi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Digital Fundraising Dana Zis (Zakat, Infaq, Sedekah) Melalui Digital Platform Laznas Darut Tauhid (DT) Peduli Kota Jambi Haziah, Meilin; , Rafiqi; Iqbal Bin Ahmadi Salim Bafadhal, Muhammad
Bertuah Jurnal Syariah dan Ekonomi Islam Vol. 6 No. 2 (2025): Bertuah: Jurnal Syariah dan Ekonomi Islam
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jsie.v6i2.1262

Abstract

Penelitian ini dilatarbelakangi oleh tingginya gap antara potensi zakat dengan realisasi pengumpulannya berdasarkan data penelitian pada tahun 2023. Dengan judul Penelitian "Strategi Digital Fundraising Dana Zis (Zakat, Infaq, Sedekah) Melalui Digital Platform Darut Tauhid (DT) Peduli Kota Jambi dalam menyasar muzakki”. Penelitian ini bertujuan menganalisis strategi dalam mengimplementasikan penghimpunan digital atau fundraising digital yang dilakukan oleh LAZNAS DT Peduli Kota Jambi dengan menggunakan enam strategi digital marketing (content marketing, mobile marketing, continuos marketing, integrated digital marketing, visual marketing, personalized marketing) dan analisis SWOT. Pada penelitian ini, penulis menggunakan metode kualitatif deskriptif. Dimana penelitian ini didasari dengan pengamatan penulis kemudian dideskripsikan sesuai dengan apa yang penulis temukan dilapangan. Adapun dalam pengumpulan data, penulis menggunakan metode observasi, wawancara, dan dokumenter (teks, jurnal, video, media sosial, dll). Hasil penelitian yang didapatkan ialah dari keenam strategi fundraising digital yang penulis sebutkan, LAZNAS DT Peduli Kota Jambi baru menerapkan 4 strategi digital fundraising diantaranya yaitu content marketing, continuos marketing, visual marketing dan personalized marketing. Sedangkan strategi digital yang belum diterapkan yaitu mobile marketing dan integrated digital marketing.
Analisis Implementasi Quick Respon Indoneian Standard (QRIS) Sebagai Alat Transaksi Pembayaran Dalam Upaya Peningkatan Pendapatan Pelaku Usaha Mikro Kecil (UMK) Di Tanjung Jabung Timur Dalam Perspektif Maslahah Rosnaida Rosnaida; M. Iqbal Bafadhal; Ridhwan .
JOURNAL OF SHARIA ECONOMICS Vol 7 No 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1043

Abstract

Research on "Analysis of the Implementation of Quick Response Indonesian Standard (QRIS) as a Payment Transaction Tool in Efforts to Increase the Income of Micro, Small Enterprises (UMK) in East Tanjung Jaung in a Maslahah Perspective" This analysis was carried out to find out how QRIS is implemented in an effort to increase income in MSEs. is in East Tanjung Jabung. This research is a type of field research using qualitative data from various literature. The research object is business actors in East Tanjung Jabung by examining the application of qris as a means of payment transactions in an effort to increase the opinions of the actors. This research used 10 informants from micro and small business actors in East Tanjung Jabung. Meanwhile, the methods used to collect data are observation, interviews, and no documentation. The results show that the use of QRIS as a payment transaction tool provides convenience, speed and security for each transaction, as well as helping to increase income in the business, according to the maslahah perspective where the implementation of QRIS as a payment transaction tool provides convenience, speed and security for its users, which can seen from the perspective of maslahah which can be interpreted as prioritizing other people's needs, prioritizing other people's affairs and providing benefits to other people.
Co-Authors , Rafiqi , Ridhwan Afrisca Sari, Dinni Bahrul Ma’ani Chairani Firstia Rizal Haziah, Meilin Husin Bafadhal Midhat Husin Mohamad Rapik Nur Asiah, Siti Rafiqi Rafiqi Rafiqi Ridhwan Roihan, Muhammad Rosnaida Rosnaida Sulhi M Daud Sulhi Muhammad Daud Tarmizi Arifin Usman Fahmy Veriza, Firda Yolanda, Mela Zukhoiriyah, Siti