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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Sonja Andarini
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem Rafika Athiyah Kurniawan; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186751

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.
Peningkatan Promosi Produk UMKM Es Cendol Sueger Melalui Penciptaan Foto Katalog Rena Arriva Dwi Nisaul Hotimah; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8189806

Abstract

The development of Micro, Small, and Medium Enterprises (UMKM) requires a strategy implemented in marketing their business products to enhance competitiveness and facilitate business growth, including through improving promotional efforts. One effective method for enhancing promotion is by creating marketing content through a product catalog. The goal of a product catalog is to visually and attractively promote products or services and make them easily shareable through social media, websites, or other marketing channels. This helps increase the interest of potential customers and assists them in making better purchasing decisions. UMKM Es Cendol Sueger is one of the UMKM’s located in Kauman Village that produces a beverage called cendol. However, UMKM Es Cendol Sueger faces a challenge in promoting its products, specifically the lack of a product catalog for each item. In this community service project, the KKNT 24 Group from UPN "Veteran" East Java aims to develop the business by creating a product catalog to improve business management. The methods utilized include observation, interviews, and documentation of activities involving the MSMEs. The outcome of this community service project is the creation of a product catalog that can enhance sales conversion through promotional activities
Optimalisasi Branding UMKM Mikasi Drink Dengan Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Eka Satya Nugraha; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8183906

Abstract

Current technological developments are of course developing very rapidly with the passage of time, this certainly has an impact on the branding of an UMKM product. With UMKM branding, of course, it can increase sales and also attract consumer interest. UMKM branding can certainly be done in various ways such as creating social media, creating product logos, creating product content and registering UMKM google maps. By doing this, it certainly has a good impact on UMKM and is more easily recognized by the public. Apart from this, SMEs certainly have problems or obstacles in carrying out their product development. One UMKM named Mikasi Drink which is in Pulosari Village, Bareng District, Jombang Regency certainly has several obstacles regarding product development and marketing. Therefore, this journal plans a good strategy for these UMKM so that they can continue to exist and be better known to the public. The method used by researchers is qualitative in nature with the type of data collection through interviews, observation and documentation of UMKM actors. The results of this research certainly make these UMKM experience development in terms of quality and quantity and also help in terms of product marketing either through social media or promotions.
Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem Rafika Athiyah Kurniawan; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186751

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.
Peningkatan Promosi Produk UMKM Es Cendol Sueger Melalui Penciptaan Foto Katalog Rena Arriva Dwi Nisaul Hotimah; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8189806

Abstract

The development of Micro, Small, and Medium Enterprises (UMKM) requires a strategy implemented in marketing their business products to enhance competitiveness and facilitate business growth, including through improving promotional efforts. One effective method for enhancing promotion is by creating marketing content through a product catalog. The goal of a product catalog is to visually and attractively promote products or services and make them easily shareable through social media, websites, or other marketing channels. This helps increase the interest of potential customers and assists them in making better purchasing decisions. UMKM Es Cendol Sueger is one of the UMKM’s located in Kauman Village that produces a beverage called cendol. However, UMKM Es Cendol Sueger faces a challenge in promoting its products, specifically the lack of a product catalog for each item. In this community service project, the KKNT 24 Group from UPN "Veteran" East Java aims to develop the business by creating a product catalog to improve business management. The methods utilized include observation, interviews, and documentation of activities involving the MSMEs. The outcome of this community service project is the creation of a product catalog that can enhance sales conversion through promotional activities
Optimalisasi Branding UMKM Mikasi Drink Dengan Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Eka Satya Nugraha; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8183906

Abstract

Current technological developments are of course developing very rapidly with the passage of time, this certainly has an impact on the branding of an UMKM product. With UMKM branding, of course, it can increase sales and also attract consumer interest. UMKM branding can certainly be done in various ways such as creating social media, creating product logos, creating product content and registering UMKM google maps. By doing this, it certainly has a good impact on UMKM and is more easily recognized by the public. Apart from this, SMEs certainly have problems or obstacles in carrying out their product development. One UMKM named Mikasi Drink which is in Pulosari Village, Bareng District, Jombang Regency certainly has several obstacles regarding product development and marketing. Therefore, this journal plans a good strategy for these UMKM so that they can continue to exist and be better known to the public. The method used by researchers is qualitative in nature with the type of data collection through interviews, observation and documentation of UMKM actors. The results of this research certainly make these UMKM experience development in terms of quality and quantity and also help in terms of product marketing either through social media or promotions.
Co-Authors Eka Satya Nugraha Rafika Athiyah Kurniawan Rena Arriva Dwi Nisaul Hotimah