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All Journal Jurnal Manajemen dan Bisnis Jayakarta Indonesian Community Journal Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ilmiah Niaga Bisnis Elektronik
Zamhari
STIE IBEK Pangkalpinang Bangka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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ANALISIS PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN, DAN KEPUASAN, TERHADAP LOYALITAS (STUDI KASUS PADA PT. MNC SEKURITAS PANGKALPINANG Alvonsus Niko Sella; Zamhari; Fery Panjaitan
Jurnal Ilmiah Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.313

Abstract

The method used in this research is a descriptive method with a quantitative approach to find the relationship between the independent variables (service quality, corporate image, and satisfaction) with the dependent variable (loyalty) using statistical formulas. While the statistical formula used to test the hypothesis is multiple linear regression analysis, the sample in this study amounted to 67 people. The test results for the service quality variable (X1) where tcount (4.486) > ttable (1.669) mean that the service quality variable (X1) has a partial effect on loyalty (Y). The test results for the company image variable (X2) where tcount (-0.221) < ttable (1.669) mean that the corporate image variable (X2) has no partial effect on loyalty (Y). The test results for the satisfaction variable (X3) where tcount (7.121) > ttable (1.669) mean that the price variable (X3) has a partial effect on loyalty (Y).
ANALISIS PENGARUH SERVQUAL TERHADAP KEPUASAN PELANGGAN PT. AMARTHA MANUNGGAL PRIMA CABANG PANGKALPINANG (STUDI KASUS PADA ID EXPRESS CABANG PANGKALPINANG) Angeline Putri Anne; Zamhari; Gayatria Oktalina
Jurnal Ilmiah Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.327

Abstract

The research method uses a quantitative descriptive approach. The data collected by distributing questionnaires to 93 respondents in this study were Pangkalpinang ID Express customers. The sample is determined by using purposive sampling technique. Data analysis used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test), and Partial Test (t Test) which were processed with JASP. The results show (1) Tangibles had no partial effect on customer satisfaction with a significance value of 0.815 > 0.05 and a tcount value of 0.235 < a ttable value of 1.66235. (2) Reliability has a partial effect on customer satisfaction with a significance value of 0.040 <0.05 and a tcount of 2.090 > of a ttable value of 1.66235. (3) Responsiveness has a partial effect on customer satisfaction with a significance value of <.001 <0.05 and a tcount of 4.431 > of a ttable value of 1.66235. (4) Assurance has no partial effect on customer satisfaction with a significance value of 0.124 > of 0.05 and a tcount of 1.552 235 < of a ttable value of 1.66235. (5) Empathy has a partial effect on customer satisfaction with a significance value of <.001 <0.05 and a tcount of 4.693 > of a ttable value of 1.66235. (6) Tangibles, Reliability, Responsiveness, Assurance, Empathy simultaneously influence customer satisfaction with a significance value of 0.001 <0.05 and fcount value 52.205 > than ftable value 2.71.
10.61533 PENGARUH KUALITAS PELAYANAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING DAN INTERNET BANKING (Studi Kasus Pada PT. Bank Central Asia Tbk KCU Pangkalpinang Tahun 2024) Christian Erichson; Deara Shinta Lestari; Zamhari
Jurnal Ilmiah Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.399

Abstract

This study seeks to examine the impact of customer interest in utilizing mobile banking and internet banking services from four perspectives: service aspects, customer understanding aspects, target accuracy aspects, and timeliness aspects. The case study is conducted at PT. Bank Central Asia Tbk KCU Pangkalpinang in 2024. The study employs a survey method using a questionnaire as the primary data collection tool. The sample includes 100 customers of BCA Bank KCU Pangkalpinang who utilize mobile banking and internet banking services. Data analysis is performed through multiple linear regression to investigate the relationship between the independent variables (service aspects, customer understanding aspects, target accuracy aspects, and timeliness aspects) and the dependent variable (customer interest in using mobile banking and internet banking). The findings of the study reveal that the service aspect has a partial impact on customer interest in using mobile banking and internet banking. Similarly, the customer understanding aspect, target accuracy aspect, and timeliness aspect each partially influence customer interest in these services. When considered together, the service quality variables—comprising the service aspect, customer understanding aspect, target accuracy aspect, and timeliness aspect—have a positive and significant effect on customer interest in using mobile banking and internet banking.
Co-Authors Alvonsus Niko Sella Angeline Putri Anne Christian Erichson Danny Deara Shinta Lestari Dendi Saputra Dian Wahyuningsih Dicki Bagus Chandra Fery Panjaitan Gayatria Oktalina Gayatria Oktalina Gayatria Oktalina Gayatria Oktalina Inawati Nielson Erlando Devianto Novika Nurdin Nurdin Rizal R. Manullang Vallen Gennysia Claudia Velenshia Corina