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All Journal Journal of Governance and Public Policy Liquidity: Jurnal Riset Akuntansi dan Manajemen Intervensi Komunitas: Jurnal Pengabdian Masyarakat Indonesian Journal of Economics Application (IJEA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kreatif dan Inovasi
Sutia Budi
Institut Teknologi Dan Bisnis Ahmad Dahlan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Dan Daya Saing Layanan Internet First Media Lenny Lydia; Sutia Budi
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

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Abstract

Penelitian ini bertujuan untuk mengukur pengaruh strategi pemasaran yang ada terhadap daya saing First Media Internet Services, salah satu pelopor layanan internet dan broadband di Indonesia. Rancangan penelitian ini menggunakan metode penelitian campuran dengan pendekatan kuantitatif dan kualitatif. Teknik pengumpulan data menggunakan teknik sampling jenuh sebanyak 31 responden yang terdiri dari karyawan dengan masa kerja lebih dari satu tahun. Teknik analisis data yang digunakan dalam penelitian ini menggunakan uji keluaran model (Outer Loadings), uji validitas loading factor discriminant menggunakan nilai cross loadings, analisis reliabilitas dan validitas konstruk menggunakan Cronbach Alpha dan Composite Reability and Average Variance Extracted (AVE) untuk menentukan validitas konvergen. Analisis hipotesis menggunakan Metode Bootstrapping. Hasil penelitian ini menunjukkan bahwa indikator X1 berpengaruh signifikan terhadap Y yaitu sebesar 79% dan hasil uji koefisien estimasi X1 terhadap Y diperoleh bootstrap sebesar 0,815 dengan nilai T-hitung sebesar 13,718 dan standar deviasi sebesar 0,058. Kesimpulannya adalah strategi pemasaran yang ada berpengaruh terhadap daya saing First Media Internet Service.
Pengaruh Kepercayaan Teknologi dan Kesadaran Lingkungan terhadap Kepuasan Pelanggan Gen Z dalam Penggunaan Struk Digital di Alfamart Tangerang Selatan Feni Choirunnisa; Sutia Budi
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 4 (2026): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i4.6964

Abstract

The purpose of this study is to examine the effects of Technology Trust and Environmental Awareness on Generation Z Customer Satisfaction with the use of digital receipts at Alfamart in South Tangerang. The development of digital technology has encouraged modern retailers such as Alfamart to adopt digital receipt features through the Alfagift application as an effort to improve service efficiency while supporting environmental sustainability. This study employed a quantitative approach using a causal associative method. Data were collected through a survey using a five-point Likert scale involving 100 Generation Z respondents in South Tangerang who used Alfagift digital receipts. Participants were selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that Technology Trust has a positive and significant effect on Customer Satisfaction (T-statistic = 5.320, p-value = 0.000). Similarly, Environmental Awareness has a positive and significant effect on Customer Satisfaction (T-statistic = 6.443, p-value = 0.000). Technology Trust and Environmental Awareness jointly demonstrate a strong explanatory power for Generation Z Customer Satisfaction, with an R-squared value of 0.817 (81.7%), while the remaining 18.3% is explained by factors outside the model. These findings are expected to provide valuable insights for Alfamart in optimizing the reliability of its digital systems and strengthening its sustainability communication strategies.
Co-Authors Ady Santoso Aisyah Ramadania Anggita Septiyana Dewi Asriyal Asriyal Feni Choirunnisa Irwanda Agusman Ita Nuraeni Juhardi Juhardi Layla Exa Wijayanti Lenny Lydia Masduki, Uki Mukhaer Pakkanna Pitri Yandri Pitri Yandri Sujatna, Yayat Uki Masduki Uki Masduki Uswatun Hasanah Yayat Sujatna Yayat Sujatna