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Towards sustainable consumption: The role of knowledge, environment, and promotion for the millennial generation Muhyidin, Ayi; Istimal, Imal; Sutar, Sutar; Maswanto, Maswanto
BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n2.p144-166

Abstract

The millennial generation plays a crucial role in consumer decision-making and has great potential in driving the transformation towards more sustainable consumption patterns. This research investigates how environmental knowledge, environmental influences, and promotion of sustainable consumption affect the intentions and behaviours of sustainable consumption among the millennial generation. To test this framework, this study employed a quantitative research approach by conducting an online survey to collect data from millennial respondents, with a total sample of 155 individuals. This study used Structural Equation Modelling to test the proposed hypotheses. The findings of this study indicate that the level of environmental knowledge, environmental influences, and the effectiveness of promotion of sustainable consumption have a significant impact on consumer's intention to adopt sustainable consumption behaviours, which in turn are related to actual actions in sustainable consumption. The results of this research provide in-depth insights into how elements such as knowledge, social environment, and promotion can act as drivers or barriers for the millennial generation in adopting more sustainable consumption patterns. The implications of these findings have great potential in shaping more effective strategies and campaigns to promote sustainable consumption behaviours among the millennial generation while also increasing awareness of pressing environmental issues.
Pengelolaan Sampah sebagai Pengembangan Pariwisata Berkelanjutan di Kampung Ekowisata Istimal, Imal; Muhyidin, Ayi
Journal Pemberdayaan Masyarakat Indonesia Vol 5 No 1 (2023): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.5.1.61-69

Abstract

Community service program was conducted in Kampung Kranggan where the partner in this society program was Pokdarwis Ekowisata Kranggan. The activity program aimed to solve the problem of waste in Kranggan Ecotourism, both organic and inorganic waste. The devotion also pruposed to lead the strengthening waste bank management, especially in the practice of waste bank financial management. The implementation of this activity combined the method of lectures, discussions, and the provision of financial management materials and material cultivation of BSF (Black Soldier Fly) maggot larvae. The process of handling waste in the Kranggan tourist village had begun to be well organized where different methods were done based on the type of. Inorganic waste which had no economic value was processed into the furnace, while inorganic waste which had economic value was deposited into the waste bank. last, organic waste from household and industrial waste would be decomposed by maggot as a food source for maggot larvae.