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Analisis Media Komunikasi Live Streaming dalam Membangun Minat Konsumen terhadap Produk Alawiyahijab Annisa Sayyidatul Aulia; Chika Salzabila Damayanti; Muhammad Kamalludin; Siti Mahmudah Noorhayati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3330

Abstract

The current increase in technological development is a very rapid development, which is very significant. One of them can be seen from the variety of communication media which makes it quite easy for people to communicate with each other, namely via voice or even live video. Likewise, in the world of entrepreneurs or businesspeople, quite a few people use social media as a means of introducing various products for sale. Some special social media applications used by entrepreneurs are those that can immediately do live streaming, which is one of the most effective and efficient ways to market the products they sell. Live streaming media has a significant direct influence on consumer trust, which means consumer trust is considered to be important in online sales. Even though the trend of using marketing via live streaming media can be a big hope for the income of user entrepreneurs, it is necessary to pay attention to privacy and cyber security in order to always avoid and/or minimize these problems.  
Pendidikan Pesantren dan Transformasi di Era Digital Sebuah Tinjauan Filosofis dan Pedagogis Saimin Saimin; Siti Mahmudah Noorhayati
TSAQOFAH Vol 6 No 4 (2026): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i4.11094

Abstract

Although digital transformation in pesantren education has been discussed in various studies, studies that comprehensively integrate philosophical and pedagogical dimensions remain limited. This study aims to analyze the philosophical foundations, challenges, and direction of pesantren education transformation in the digital era. This study used a qualitative approach with a literature study design. Data were obtained through documentation of books, journal articles, regulations, and relevant scholarly sources on pesantren education, Islamic educational philosophy, digital literacy, and pedagogical transformation. The data were analyzed using content analysis and thematic analysis through the stages of identification, classification, interpretation, and synthesis. The results show that the transformation of pesantren education includes strengthening ontological, epistemological, and axiological foundations; integrating the turats curriculum with technology; changing the roles of kiai and santri; developing digital literacy; and implementing contextual and hybrid learning. This study produces a transformation framework that connects tauhid, adab, an integrative knowledge system, and digital competence. The conclusion of this study affirms that technology needs to be positioned as an educational tool guided by Islamic values, rather than as the primary goal of pesantren transformation. The implications of this study include the importance of strengthening educator competence, digital ethics, data security, and technology-based learning governance so that the transformation of pesantren education remains relevant, adaptive, and rooted in the identity of Islamic scholarship.