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All Journal Jurnal Ilmiah Sinus Electronic Journal of Education, Social Economics and Technology
slamet kurniawan fahrurozi, slamet kurniawan
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Pengalaman Pengguna Pada Platform Magang : Pengembangan Dan Evaluasi Melalui Pengujian Berbasis UEQ Massaty, Muhammad Hassan; Andrian, Dimas Pamilih Epin; Fahrurozi, Slamet Kurniawan
Jurnal Ilmiah SINUS Vol 23, No 2 (2025): Vol. 23 No. 2, Juli 2025
Publisher : STMIK Sinar Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30646/sinus.v23i2.928

Abstract

This study investigates the development and evaluation of the User Experience (UX) of a web-based internship platform aimed at enhancing communication and collaboration between students and campus staff. The platform was developed using a User-Centered Design (UCD) approach, incorporating user feedback at each stage of the design process. Prior to system development, interviews were conducted with both students and campus staff to identify existing challenges. The findings revealed that 80% of students encountered difficulties in accessing up-to-date internship information, 70% struggled to track the progress of their applications, and 60% reported insufficient feedback from industry partners or campus coordinators. Additionally, 60% of campus staff faced challenges in managing communication and providing timely updates on internship applications. Based on these insights, the platform was designed to address these issues. UX evaluation was performed using the User Experience Questionnaire (UEQ), assessing dimensions of attractiveness, usability, efficiency, and emotional satisfaction. The results demonstrated that the platform successfully met user expectations in terms of accuracy and novelty; however, the stimulation dimension requires further refinement. This study underscores the significance of adopting a UCD approach in the development of educational platforms and offers valuable insights for future research on web-based platforms in educational contexts.
Artificial Intelligence as an Innovative Technology for Digital Promotion of Solo’s Culinary Heritage towards Sustainable Fahrurozi, Slamet Kurniawan; Rachmawati, Annisa Noor; Andrian, Dimas Pamilih Epin
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1129

Abstract

This study investigates the role of artificial intelligence (AI) as an innovative technology for promoting Solo’s culinary heritage and its contribution to sustainable tourism. Using a mixed-method approach, the research employed the ARF (Attention, Branding, Communication, Motivation, Emotional Response, Memory/Recall, Purchase Intent) and AIDA (Attention, Interest, Desire, Action) models to evaluate consumer responses. Data were collected from 100 respondents through questionnaires and from 20 participants via qualitative discussions. The quantitative findings indicate that AI-driven promotional materials are effective in generating awareness and positive perceptions, particularly in attention (M = 4.05) and communication (M = 3.92), but less effective in driving direct consumer action (M = 3.42). Qualitative insights highlight the importance of cultural authenticity and the need to balance technological innovation with human-centered narratives. Moreover, the study demonstrates AI’s contribution to sustainable tourism across four dimensions: economic (supporting small businesses), cultural (preserving heritage), social (enhancing inclusivity and engagement), and environmental (reducing waste through predictive analytics). In conclusion, AI emerges as a powerful tool not only for digital promotion but also as a catalyst for sustainable tourism development. The integration of AI into culinary promotion offers a replicable model for other cities seeking to balance economic growth, cultural preservation, and sustainability in line with the United Nations Sustainable Development Goals (SDGs).
Co-Authors Dimas Pamilih Epin Andrian Muhammad Hassan Massaty, Muhammad Hassan Rachmawati, Annisa Noor