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Mira Rahayu
Universitas Telkom
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Journal : IIJSE

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Mitraguna Product Marketing Strategy with Murabahah Agreement at BSI KCP Rogojampi Banyuwangi Rahayu, Mira; Jauhariyah, Nur Anim
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6282

Abstract

The Mitraguna Berkah BSI KCP Rogojampi financing product is one of the products that customers are interested in. This research aims to determine the marketing strategy for Mitraguna products at BSI KCP Rogojampi in increasing the number of customers and to find out the obstacles and solutions faced in implementing the marketing strategy for Mitraguna products. The research method used used a qualitative approach with employee informants at BSI KCP Rogojampi and then analyzed using SWOT. The results of this research state that the marketing strategy for Mitraguna financing at BSI KCP Rogojampi uses the 7P marketing mix, namely Product, Price, Promotion, and Place, People, Process, Physical Evidence. The obstacle faced is that price competition between banks is very competitive because many other banks have similar products but offer different prices, making price competition very tight. The strategies used include conducting face to face and door to door promotions and intensively contacting customers by offering competitive prices and in accordance with sharia principles.
Co-Authors Agus Kusnayat Anggi Lesmana Anggi Yudanto Budi Santosa Cahyani , Ni Nyoman Prema Mega Celline Isabel Elvira Angkuw Celline Isabel Elvira Angkuw Dangkua, Naufal Yunaz Dida Diah Damayanti Dino Caesaron Emmanuel Raditya Pratama Fahreza Athar Syahperdana Farhan Ilhamul Latief Helena Dinda Helena Dinda Putri Naila Himawan Santoso Ilma Mufidah Inda Putri Heni Inda Putri Heni, Inda Putri Jamil, Farhana Haifa Putri Kemas Muslim Lhaksmana Kevin RA Joelian Kosasih, Risya Rahmasari Malik, Ade Marina Yustiana L Maya Anestasia Maya Anestasia, Maya Mubarak Mubarak Muhammad Iqbal Muhammad Khalid Asy-syafi’i Muhammad Khalid Asyafi'i Muhammad Rifqi Fahmi Muhammad Rifqi Fahmi Hidayat Nandito, Muhammad Arya Naufal Al Hadid Nur Anim Jauhariyah Nurfikri, Rafly Ahmad Nurul Apriliani Pradana, Faiz Rafi Surya Pratya Poeri Suryadhini Qolli Kusuma Qolli Kusuma, Qolli Ridzky Utomo Risya Rahmasari Kosasih Saputra, Gifta Aka Seto Sumargo Sri Martini Sri Martini Sri Widaningrum Syaputri, Annisya Teddy Sjafrizal Teddy Syafrizal Tri Widarmanti Tubagus, Hichael Rally Widia Juliani Yusuf Nugroho Doyo Yekti