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Innovativeness and Competitive Advantage among Small and Medium Enterprise Exporters: Evidence from Emerging Markets in South East Asia Ismail, Md Daud; Alam, Syed Shah
The South East Asian Journal of Management Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the impact of innovativeness on competitive advantage along with the role of human capital and entrepreneurship orientation as drivers for innovation. Design/Methodology/Approach: The sample consists of small and medium sized manufacturers in Malaysia. A total of 193 firms participated. Data were collected via mail and drop-off survey and analysed using multiple regression analysis. Research Findings: The findings indicate that innovativeness significantly and positively influences competitive advantage. The effect of human capital and entrepreneurship orientation on innovativeness is also positive and significant. Theoretical Contribution/Originality: The findings of this study also have theoretical implications wherein the results lend support to the appropriate role of innovativeness in creating competitive advantage and its role in the human capital and entrepreneurship orientation towards innovativeness. Managerial Implications in the Southeast Asian context: The present study suggests that small and medium enterprises (SMEs) managers should focus on developing organisational value and capacity to encourage the creation of novel business solutions. These resources are entrepreneurship orientation (EO) and human capital. Successful export ventures, with a background of limited resources, can be achieved by employing incremental internationalisation frameworks. Research Limitations and Implications: This study bears several limitations. First, most of the samples are businesses owned by the Malay and may not be generalised to other ethnicities such as Chinese or SMEs in other emerging countries. Second, the competitive advantage is contingent on the external environment, and the results may vary when factoring in the effect of the external environment.
Perceived Severity of Halal Violation: CSR and Consumer Boycott Omar, Nor Asiah; Nazri, Muhamad Azrin; Zainol, Zuraidah; Ali, Mohd Helmi; Alam, Syed Shah
The South East Asian Journal of Management Vol. 13, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: The halal industry has become one of the fastest growing business in the global market. Halal certification provides assurance to all Muslim consumers because it fulfills the Shariah law and follows the concept of halalan-toyyiban. The purpose of this research is to examine the effect of severity of halal violation and CSR on boycott towards the company that involved in halal violation incidents. Design/methodology/approach: In total of 400 questionnaires were distributed amongst customers who were aware and/or had experienced the violation of a halal product. Data were analyzed using structural equation modelling techniques, were partial least squares (PLS) software was used to measure the direct and indirect relationships between the variables. Research Findings: The result of this investigation showed that perceived severity of halal violation is significantly related to consumer boycott. Further results imply that perceived CSR not only contributes negatively to consumer boycott, but also significantly moderates the relationship perceived severity and consumer boycott. Theoretical Contribution/Originality: This study is among the earliest to include CSR from a consumer perspective, particularly in the halal retraction context. Managerial Implication in the South East Asian context: The present study suggests that Halal companies in South East Asian should be proactive in CSR initiatives in order to reduce the negative effect towards company evaluation such as boycott in case if halal violation incidents occur. Research limitation & implications: This study bears several limitations. First, this study employed purposive sampling method and the scope of the study is only limited to the customers who are aware and/or had experienced food halal violation incidents in Klang Valley, Malaysia. Hence, the results may not be able to generalise to other product categories and population.
The Mediating Role of Attitude in the Relationship Between the Extrinsic and Intrinsic Attributes of Japanese Frozen Foods and Consumers’ Intention to Purchase Them: Evidence from Malaysia Omar, Nor Asiah; Lahath, Aishath; Astuti, Rifelly Dewi; Jamaludin, Nurul Atasha; Alam, Syed Shah
The South East Asian Journal of Management Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour. Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants. Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase intention, and food quality and purchase intention of the foods. Theoretical Contribution/Originality: Given the fierce competition and growth within the frozen food industry, this study advanced the knowledge of Malaysian consumer purchasing behaviour in the context of Japanese frozen foods. Managerial Implication in the South East Asian Context: The mediating role of attitude toward Japanese frozen foods in the relationship between extrinsic and intrinsic product factors and purchase intention among consumers in Malaysia provided valuable insights on foods exported from a predominantly non-Muslim country to a predominantly Muslim country in South East Asia. Research Limitation & Implications: The scope of this study was limited to Malaysians who were aware of Japanese frozen foods. Examining the extrinsic and intrinsic attributes of the foods was crucial because the awareness of and preference for Japanese frozen foods is still low in Malaysia, and there is limited knowledge about the products.
The Role of Firm Size and Customer Orientation on Halal Transportation Adoption Mohd Yunan, Yusrizal Sufardi; Ali, Mohd Helmi; Alam, Syed Shah
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.3083

Abstract

The purpose of this paper is to propose an innovation adoption framework in the context of halal transportation. This paper provides a discussion on the development of halal transportation adoption framework using Technology-Organization-Environment (TOE) framework insight with literature. Currently, the issues on halal transportation adoption have still not been resolved even though several motivational factors have been identified to gain the attention from potential adopters. This paper further proposes innovation adoption factors for halal transportation. It consists of two internal organizational dimensions, namely: firm size and customer orientation. In addition, this paper also explains the roles that firm size and customer orientation can play on halal transportation adoption. Halal transportation adoption framework is important to halal logistics providers as it gives a significant input to the adoption of their services. Overall, this paper contributes to a newly-developed innovation adoption framework in the context of halal transportation.