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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS)
Mery Lani Br Purba
Universitas Sari Mutiara Indonesia
Health Professions Public Health Social Sciences

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The Influence of Risk Management in Decision Making on Entrepreneurial Success with Product Promotion as a Moderating Variable Formaida Tambunan; Mery Lani Br Purba; Marupa Siregar
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1820

Abstract

The purpose of this study was to determine the effect of risk management in decision making on entrepreneurial success with promotions as a moderating variable. The problem in this study is focused on entrepreneurs who often experience failure in entrepreneurship due to inability to apply risk management in entrepreneurship and lack of promotion to the community so that to understand these problems several supporting theories are used, namely risk management, promotion and entrepreneurial success which are also supported by several studies. from existing journals. This type of research is a quantitative associative research with the population being all entrepreneurs with a minimum asset of Rp. 100 million in the area of Central Helvetia Village, Medan Helvetia District, Medan City, There are 153 entrepreneurs in North Sumatra Province and the determination of the number of samples is based on the Slovin formula so that there are 60 respondents with a simple random sampling technique. The data were obtained using a research instrument in the form of a questionnaire and the data analysis used was simple regression and MRA. The results showed that: 1) there is an effect of risk management on entrepreneurial success, 2) Risk management has an effect on entrepreneurial success which is strengthened through product promotion. The data were obtained using a research instrument in the form of a questionnaire and the data analysis used was simple regression and MRA. The results showed that: 1) there is an effect of risk management on entrepreneurial success, 2) Risk management has an effect on entrepreneurial success which is strengthened through product promotion. The data were obtained using a research instrument in the form of a questionnaire and the data analysis used was simple regression and MRA. The results showed that: 1) there is an effect of risk management on entrepreneurial success, 2) Risk management has an effect on entrepreneurial success which is strengthened through product promotion.
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Transportasi Bus CV. Makmur Formaida Tambunan; Mery Lani Br Purba; Elisabet Tambunan
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 2 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i2.1956

Abstract

This article aims to determine the effect of price and service quality on customer satisfaction for CV bus transportation. Prosperous. The research method used is a quantitative associative method. The population in this study were CV bus transportation customers. Makmur and the research sample was 100 respondents while the data obtained used a questionnaire with a Likert scale and was analyzed using multiple linear regression tests. The results of the research after analysis show that from a partial test it is known that the price and service quality variables have a significant and positive influence on customer satisfaction. This is proven by the fact that H1 has a t value = 2.254 > t table = 1.66 with a significance of 0.026 < 0.05, while H2 is proven by a t value of 7.548 > t table = 1.66 with a significance of 0.000 < 0.05. Furthermore, after simultaneous analysis, it shows that the price and service quality variables have a significant and positive influence on customer satisfaction. This is proven by the calculated F value = 85.768 > F table = 3.09 with a significance of 0.00 < 0.05. This study concludes that price and service quality have a partial and simultaneous effect on customer satisfaction.
Co-Authors Elisabet Tambunan Formaida Tambunan Marupa Siregar