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All Journal G-Couns: Jurnal Bimbingan dan Konseling Indonesian Journal of Devotion and Empowerment (IJDE) Prosiding Seminar Nasional Pascasarjana Dinamika Pendidikan Journal of Economic Education
Joko Widodo
Universitas Negeri Semarang
Economics, Econometrics & Finance Education Physics Social Sciences Other

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Marketing Optimization Through Digital Advertising in “Kobamie Jaya” Cooperatives, Kendal District Ahmad Sehabuddin; Joko Widodo; Indri Murniawaty
Indonesian Journal of Devotion and Empowerment Vol 5 No 1 (2023): June 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i1.62994

Abstract

Business development is increasingly rapid and competition is getting sharper in capturing market share, companies are required to be able to empower their resources effectively and efficiently so that companies can have a competitive advantage. Kobamie Cooperative aims to prosper its members by expanding market share, especially in the use of digital media. However, in this case the Kobamie Cooperative has not been able to maximize its broad market share. In this case, the use of digital advertising has not been maximized. The solutions offered to overcome partner problems are training and assistance in strengthening marketing through digital advertising. The methods used in the community service include socialization activities, training, mentoring and evaluation of community service programs. The result of this community service is to increase partners' understanding of the concept of digital advertising, partners are able to practice, compose interesting content and images to be used as advertisements and partners are able to post advertisements via digital platforms. The conclusion of this community service is that this community service helps partners in marketing products via digital. Perkembangan bisnis yang semakin pesat dan persaingan semakin tajam dalam merebut pangsa pasar, perusahaan dituntut untuk dapat memberdayakan sumber daya yang dimiliki secara efektif dan efisien agar perusahaan bisa mempunyai keunggulan bersaing. Koperasi Kobamie bertujuan untuk mensejahterakan anggotanya dengan memperluas pangsa pasar terutama dalam penggunaan media digital. Namun, dalam hal ini Koperasi Kobamie belum bisa secara maksimal meraih pangsa pasar yang luas. Dalam hal ini disebabkan karena penggunaan digital advertising yang belum maksimal dilakukan. Solusi yang ditawarkan untuk mengatasi permasalahan mitra yakni pelatihan dan pendampingan dalam penguatan pemasaran melalui digital advertising. Metode yang dilakukan dalam pengabdian meliputi kegiatan sosialisasi, pelatihan, pendampingan dan evaluasi program pengabdian. Hasil dari pengabdian ini adalah meningkatkan pemahaman mitra tentang konsep digital advertising, mitra mampu mempraktekkan, menyusun konten dan gambar yang menarik untuk dijadikan iklan serta mitra mampu memposting iklan via platform digital. Kesimpulan dari pengabdian ini adalah dengan adanya pengabdian ini membantu mitra dalam memasarkan produk via digital.
Penguatan Profil Pelajar Pancasila Melalui Pembelajaran Diferensiasi Pada Mata Pelajaran IPS di Sekolah Penggerak Fitria Martanti; Joko Widodo; Rusdarti Rusdarti; Agustinus Sugeng Priyanto
Prosiding Seminar Nasional Pascasarjana Vol. 5 No. 1 (2022)
Publisher : Pascasarjana Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Profil pelajar pancasila merupakan karakter siswa yang harus dibentuk dan diwujudkan dalam implementasi kurikulum merdeka. Penelitian ini dilaksanakan di SMP Negeri 1 Tegowanu Grobogan yang merupakan salah satu sekolah penggerak yang telah mengimplementasikan kurikulum merdeka selama satu tahun. Penelitian ini bertujuan untuk mengetahui implementasi pembelajaran berdiferensiasi dalam pembelajaran IPS, hambatan dan faktor pendorong maupun penghambat dalam pengimplementasian pembelajaran berdiferensiasi pada mata pelajaran IPS di Sekolah penggerak. Penelitian ini merupakan penelitian kualitatif dengan menggunakan teknik pengumpulan data observasi, dokumentasi dan wawancara. Hasil penelitian menunjukkan bahwa pembelajaran berdiferensiasi dalam pembelajaran IPS dilaksanakan melalui diferensiasi proses, diferensiasi konten dan diferensiasi produk yang sudah sesuai dengan prinsip pembelajaran diferensiasi. Pembelajaran berdiferensiasi dalam mata pelajaran IPS masih belum maksimal dilakukan, hal ini karena guru masih kesulitan dalam mengimplementasikan pembelajaran berdiferensiasi. Guru masih kesulitan dalam membuat Modul Ajar yang sesuai dengan pembelajaran yang berdiferensiasi dan mengelola kelas yang sesuai dengan pembelajaran berdiferensiasi. Faktor pendorong implementasi pembelajaran berdiferensiasi yaitu kepemimpinan kepala sekolah yang selalu memberikan motivasi kepada guru dan menyelenggarakan berbagai pendampingan bagi guru melalui berbagai kegiatan seminar, in house training maupun kegiatan workshop. Adapun faktor penghambat pelaksanaan pembelajaran berdiferensiasi adalah pada kesiapan guru dalam merencanakan pembelaajaran berdiferensiasi dan kemampuan guru yang belum maksimal dalam melakukan asesmen dignostik dan pada pemahaman tentang dimensi profil pelajar Pancasila yang akan dikembangkan dalam pembelajaran.
The Design of an Inquiry-Based Learning Model Integrating Mangrove Local Wisdom in Primary School Social Studies to Foster Social Attitudes Laelia Nurpratiwiningsih; Rusdarti Rusdarti; Joko Widodo; Tjaturahono Budi Sanjoto
G-Couns: Jurnal Bimbingan dan Konseling Vol. 10 No. 03 (2026): July 2026, G-Couns: Jurnal Bimbingan dan Konseling
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/g-couns.v10i03.9118

Abstract

This study aims to design an inquiry-based learning model that integrates local wisdom about mangroves into primary school Social Studies to foster students' social attitudes. Employing a Research and Development approach with the 4D model (define, design, develop, disseminate), this research involved 6 primary school teachers and 60 fifth-grade students from coastal schools in Brebes Regency, Indonesia. Data were collected through needs analysis, expert validation, observations, interviews, and questionnaires. The resulting model systematically integrates seven-stage inquiry syntax with mangrove socio-ecological contexts, explicitly oriented toward developing cooperation, empathy, and responsibility. Expert validation by three specialists yielded an average feasibility score of 4.35 out of 5, indicating a very high level of validity. Limited trials revealed measurable improvements in students' social attitudes: cooperation increased by 18%, responsibility by 17%, and empathy by 15%. Qualitative data confirmed enhanced student engagement, collaboration, and environmental awareness. Teachers reported that the model effectively connected learning with students' real-life contexts, although they acknowledged the need for further training and assistance. This study contributes theoretically to contextual Social Studies pedagogy and, in practice, offers a sustainable instructional model for character education in coastal primary schools. The novelty lies in the systematic integration of inquiry-based learning, local mangrove wisdom, and explicit assessment of social attitudes within a single instructional design. Keywords: character education, inquiry-based learning, mangrove local wisdom, primary school social studies, social attitudes
Mediating Role of Green Entrepreneurial Orientation Between Entrepreneurship Education and Academic Support on Green Entrepreneurial Intention Ahmad Sehabuddin; Joko Widodo; Indri Murniawaty; Risanda Alirastra Budiantoro
Dinamika Pendidikan Vol. 19 No. 2 (2024)
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v19i2.8086

Abstract

This study aims to analyze the impact of entrepreneurship education and academic support on green entrepreneurial intention, analyzing the role of mediation green entrepreneurial orientation between entrepreneurship education and academic support of green entrepreneurial intention. This study is a quantitative study.  The sample of this study were 395 student Faculty of Economics and Business at three universities in Indonesia, namely the Universitas Indonesia (UI), Universitas Negeri Semarang (UNNES), and the Institut Pertanian Bogor (IPB). Analysis techniques use modeling Structural Equation Models. The results of the study state that entrepreneurship education and academic support influence green entrepreneurial intention. Besides that, green entrepreneurial orientation can mediate between entrepreneurship education and educational support for green entrepreneurial intention. The implications of this study are to help educational institutions in designing programs from the curriculum side, increasing academic support and collaboration with industries that focus on green entrepreneurship. In this context, educational institutions are more effective in encouraging students to have the intention to engage in green entrepreneurship, so that they can contribute to sustainable development.
DEVELOPMENT OF PROBLEM BASED LEARNING MODEL ASSISTED BY QUIZIZZ ON ECONOMIC SOCIAL STUDIES AT JUNIOR HIGH SCHOOLS Ramero Saragi; Joko Widodo; Fahrur Rozi
Journal of Economic Education Vol. 15 No. 1 (2026): June 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v15i1.16266

Abstract

Problem Based Learning is a suitabled educational model for the complex economics social studies. However, in practice, teachers in schools seldom develop this model to meet the unique characteristics and learning needs of students. Additionally, the implementation of interactive learning media is also crucial to increase the effectiveness of the model. Based on the reasons, this study attempts to develop the implementation development of Problem Based Learning model asissted by Quizizz on economics social studies at junior high schools. This study used a qualitative approach by Research and Development (R&D) method through the 4D research stages (define, design, develop, and disseminate). This study was conducted at National JHS 32 Semarang, focus on the 9th grade. The limited experiment was done in a class with 30 students and the next experiment was done in two class which also have 30 student each. The instruments in this study include observations, interview, and questionaries. In addition, the validity of data is tested using the data triangulation techniques. The research finding focused on developing the Problem Based Learning syntax and integrating the Quizizz as an auxiliary model. According to the validity questionnaire assessment, the average feasibility assessment for development products was 91% (Very Good) and 9% (Good). Meanwhile, student satisfaction responses to development were 98% (Strongly Agree) and 2% (Agree). Thus, the Problem Based Learning model assisted by Quizizz was declared worthy of dissemination. Based on the finding of this studies, the use of the Problem Based Learning Model assisted by Quizizz needs to be adjusted to the students' characteristics and learning needs in order to maximize the learning outcomes. Besides, the teachers could redevelop the research products by integrating other interactive learning media to boost the effectiveness of the Problem Based Learning model.
Co-Authors Fitria Martanti Indri Murniawaty, Indri Laelia Nurpratiwiningsih Priyanto, AT. Sugeng Ramero Saragi Risanda Alirastra Budiantoro Rusdarti - Sehabuddin, Ahmad Tjaturahono Budi Sanjoto