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All Journal Economic Education Analysis Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Devotion and Empowerment (IJDE) Prosiding Seminar Nasional Pascasarjana Dinamika Pendidikan "Indonesian Journal of Devotion and Empowerment (IJDE) "
Joko Widodo
Universitas Negeri Semarang
Economics, Econometrics & Finance Education Social Sciences Other

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Marketing Optimization Through Digital Advertising in “Kobamie Jaya” Cooperatives, Kendal District Ahmad Sehabuddin; Joko Widodo; Indri Murniawaty
Indonesian Journal of Devotion and Empowerment Vol 5 No 1 (2023): June 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i1.62994

Abstract

Business development is increasingly rapid and competition is getting sharper in capturing market share, companies are required to be able to empower their resources effectively and efficiently so that companies can have a competitive advantage. Kobamie Cooperative aims to prosper its members by expanding market share, especially in the use of digital media. However, in this case the Kobamie Cooperative has not been able to maximize its broad market share. In this case, the use of digital advertising has not been maximized. The solutions offered to overcome partner problems are training and assistance in strengthening marketing through digital advertising. The methods used in the community service include socialization activities, training, mentoring and evaluation of community service programs. The result of this community service is to increase partners' understanding of the concept of digital advertising, partners are able to practice, compose interesting content and images to be used as advertisements and partners are able to post advertisements via digital platforms. The conclusion of this community service is that this community service helps partners in marketing products via digital. Perkembangan bisnis yang semakin pesat dan persaingan semakin tajam dalam merebut pangsa pasar, perusahaan dituntut untuk dapat memberdayakan sumber daya yang dimiliki secara efektif dan efisien agar perusahaan bisa mempunyai keunggulan bersaing. Koperasi Kobamie bertujuan untuk mensejahterakan anggotanya dengan memperluas pangsa pasar terutama dalam penggunaan media digital. Namun, dalam hal ini Koperasi Kobamie belum bisa secara maksimal meraih pangsa pasar yang luas. Dalam hal ini disebabkan karena penggunaan digital advertising yang belum maksimal dilakukan. Solusi yang ditawarkan untuk mengatasi permasalahan mitra yakni pelatihan dan pendampingan dalam penguatan pemasaran melalui digital advertising. Metode yang dilakukan dalam pengabdian meliputi kegiatan sosialisasi, pelatihan, pendampingan dan evaluasi program pengabdian. Hasil dari pengabdian ini adalah meningkatkan pemahaman mitra tentang konsep digital advertising, mitra mampu mempraktekkan, menyusun konten dan gambar yang menarik untuk dijadikan iklan serta mitra mampu memposting iklan via platform digital. Kesimpulan dari pengabdian ini adalah dengan adanya pengabdian ini membantu mitra dalam memasarkan produk via digital.
Penguatan Profil Pelajar Pancasila Melalui Pembelajaran Diferensiasi Pada Mata Pelajaran IPS di Sekolah Penggerak Fitria Martanti; Joko Widodo; Rusdarti Rusdarti; Agustinus Sugeng Priyanto
Prosiding Seminar Nasional Pascasarjana Vol. 5 No. 1 (2022)
Publisher : Pascasarjana Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Profil pelajar pancasila merupakan karakter siswa yang harus dibentuk dan diwujudkan dalam implementasi kurikulum merdeka. Penelitian ini dilaksanakan di SMP Negeri 1 Tegowanu Grobogan yang merupakan salah satu sekolah penggerak yang telah mengimplementasikan kurikulum merdeka selama satu tahun. Penelitian ini bertujuan untuk mengetahui implementasi pembelajaran berdiferensiasi dalam pembelajaran IPS, hambatan dan faktor pendorong maupun penghambat dalam pengimplementasian pembelajaran berdiferensiasi pada mata pelajaran IPS di Sekolah penggerak. Penelitian ini merupakan penelitian kualitatif dengan menggunakan teknik pengumpulan data observasi, dokumentasi dan wawancara. Hasil penelitian menunjukkan bahwa pembelajaran berdiferensiasi dalam pembelajaran IPS dilaksanakan melalui diferensiasi proses, diferensiasi konten dan diferensiasi produk yang sudah sesuai dengan prinsip pembelajaran diferensiasi. Pembelajaran berdiferensiasi dalam mata pelajaran IPS masih belum maksimal dilakukan, hal ini karena guru masih kesulitan dalam mengimplementasikan pembelajaran berdiferensiasi. Guru masih kesulitan dalam membuat Modul Ajar yang sesuai dengan pembelajaran yang berdiferensiasi dan mengelola kelas yang sesuai dengan pembelajaran berdiferensiasi. Faktor pendorong implementasi pembelajaran berdiferensiasi yaitu kepemimpinan kepala sekolah yang selalu memberikan motivasi kepada guru dan menyelenggarakan berbagai pendampingan bagi guru melalui berbagai kegiatan seminar, in house training maupun kegiatan workshop. Adapun faktor penghambat pelaksanaan pembelajaran berdiferensiasi adalah pada kesiapan guru dalam merencanakan pembelaajaran berdiferensiasi dan kemampuan guru yang belum maksimal dalam melakukan asesmen dignostik dan pada pemahaman tentang dimensi profil pelajar Pancasila yang akan dikembangkan dalam pembelajaran.
How Does Dynamic Capability Affect Competitiveness? Environmental Dynamics as a Moderating Variable Ahmad Sehabuddin; Joko Widodo; Indri Murniawaty; Ubaedul Musthofa; Risanda Alirastra Budiantoro; Damas Gianlugi Alrizqi
Economic Education Analysis Journal Vol 1 No 1 (2023): Economic Education Analysis Journal [Special Issue]
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v1i1.77139

Abstract

This study aims to determine how the influence of dynamic capability variables on entrepreneurial competitiveness is moderated by environmental dynamics variables in the association of young Indonesian entrepreneurs in Semarang City. This research is a type of quantitative research, with a sample in the study totalling 171 respondents. The data analysis technique used in this research is structural equation modelling. The results of this study indicate that adaptive capabilities, absorptive capabilities and innovative capabilities affect entrepreneurial competitiveness. On the other hand, adaptive capabilities and innovative capabilities affect entrepreneurial competitiveness moderated by environmental dynamics, but absorptive capabilities have no effect on entrepreneurial competitiveness moderated by environmental dynamics. The conclusion of this study is that adaptive capabilities, absorptive capabilities and innovative capabilities affect entrepreneurial competitiveness. Environmental dynamics are able to moderate adaptive capabilities and innovative capabilities with competitiveness, but environmental dynamics are not able to moderate the effect of absorptive capabilities with competitiveness.
Mediating Role of Green Entrepreneurial Orientation Between Entrepreneurship Education and Academic Support on Green Entrepreneurial Intention Ahmad Sehabuddin; Joko Widodo; Indri Murniawaty; Risanda Alirastra Budiantoro
Dinamika Pendidikan Vol. 19 No. 2 (2024): Dinamika Pendidikan
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v19i2.8086

Abstract

This study aims to analyze the impact of entrepreneurship education and academic support on green entrepreneurial intention, analyzing the role of mediation green entrepreneurial orientation between entrepreneurship education and academic support of green entrepreneurial intention. This study is a quantitative study.  The sample of this study were 395 student Faculty of Economics and Business at three universities in Indonesia, namely the Universitas Indonesia (UI), Universitas Negeri Semarang (UNNES), and the Institut Pertanian Bogor (IPB). Analysis techniques use modeling Structural Equation Models. The results of the study state that entrepreneurship education and academic support influence green entrepreneurial intention. Besides that, green entrepreneurial orientation can mediate between entrepreneurship education and educational support for green entrepreneurial intention. The implications of this study are to help educational institutions in designing programs from the curriculum side, increasing academic support and collaboration with industries that focus on green entrepreneurship. In this context, educational institutions are more effective in encouraging students to have the intention to engage in green entrepreneurship, so that they can contribute to sustainable development.
Optimization Of The Development Of Social Emotional Learning (SEL) Tools In Supporting Independent Learning For Teachers Of Central Java MGMP Economics Joko Widodo; Indri Murniaty; Ahmad Sehabuddin; Ajeng Listiyani; Ira Nur Rohmah
Indonesian Journal of Devotion and Empowerment Vol. 6 No. 1 (2024): June
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ab2cs089

Abstract

Implementing an independent curriculum will be able to realize the rights and abilities of participants to determine their learning process through setting learning goals, reflecting on abilities, and taking steps proactively and responsibly for their own success. The problems in the free learning curriculum are teachers who use learning techniques that are not appropriate to the conditions or circumstances, lack of use of learning media, and monotonous teaching. The reality in the Economic MGMP of Central Java Province is that the development of social emotional learning (SEL) learning tools based on the independent learning curriculum and its development is still very diverse regarding tools that have not been developed based on the independent learning curriculum. The aim of this service is to increase teachers' understanding and skills in designing learning tools in the form of lesson plans, materials and evaluation instruments. The methods used in service include outreach activities, training, mentoring and evaluation of service programs. The results of the service are a) increasing understanding of the concept of social emotional learning for Central Java Economics MGMP teachers; b) able to implement social emotional learning in learning tools to support the independent learning curriculum.
SYSTEMATIC LITERATURE REVIEW : LANDASAN FILOSOFIS PENDIDIKAN DAN IMPLEMENTASI KURIKULUM MERDEKA DALAM MEWUJUDKAN SDM UNGGUL DI ERA SOCIETY 5.0. Zalma Niendya Pangestika; Rista Maulidina; Afif Nur Khayati; Nina Oktarina; Joko Widodo
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 t
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.23896

Abstract

The independent curriculum is the main problem of educational units which originates from the philosophy of education in responding to developments over time. This research aims to review the literature on the philosophical foundations of education that support the implementation of independent campuses to create superior human resources 5.0. In the midst of globalization and industrial revolution 4.0, education must adapt to the demands of relevant skills and competencies. The method used is Systematic Literature Review from journal sources 2018-2023 with help of the application publish or perish, then identify the appropriateness test data obtained from 15 journals that match literature objectives. This research explores philosophies such as constructivism, pragmatism, and humanism that emphasize active and collaborative learning. Independent campus research results open opportunities for developing interpersonal skills in human resources. The research conclusion explains the importance of education based on a strong and innovative philosophy that will increase the competitiveness of the quality of Indonesian human resources at the global level. It is hoped that these findings can serve as a guide for developing education policies that are more responsive to the needs of society and industry, and support the achievement of the vision of superior human resources 5.0.
Co-Authors Afif Nur Khayati Ajeng Listiyani Damas Gianlugi Alrizqi Fitria Martanti Indri Murniaty Indri Murniawaty, Indri Ira Nur Rohmah Nina Oktarina Priyanto, AT. Sugeng Risanda Alirastra Budiantoro Rista Maulidina Rusdarti - Sehabuddin, Ahmad Ubaedul Musthofa Zalma Niendya Pangestika