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All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Hasanawi Hasanawi, Hasanawi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Customer Experience, Kualitas Produk dan Inovasi Produk terhadap Repurchase Intention pada Wanita Pengguna Hijab Produk Rabbani Hasanawi, Hasanawi; Fadilah, Kartika Nurul; Yuliawati, Yupi; Yawahar, Jon; Mulyadi, Maheran
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1238

Abstract

The development of the fashion world makes women who wear hijabs can appear fashionable and trendy. It is not surprising that hijab entrepreneurs compete to make hijabs with product designs and product quality that are in accordance with fashion trends and competitive prices. Currently, there are many entrepreneurs who sell hijab products with various brands, one of which is Rabbani. Rabbani is one of the first instant headscarf companies in Indonesia to release flagship products in the form of instant headscarves and various other Muslim products. This study aims to determine the effect of customer experience, product quality, and product innovation on repurchase intention in women who use Rabbani hijab products. This study uses a quantitative method with a descriptive and verification approach. The primary data collection technique by distributing questionnaires developed based on research variable indicators to a sample of 385 respondents. Data were analyzed using descriptive and verification methods. The results of the study above indicate that respondents' assessments of customer experience, product quality, product innovation, and repurchase intention are in the high category, meaning that respondents agree with the positive statements on each indicator in each variable. The results of the verification analysis indicate that the variables of customer experience, product quality, and product innovation have a positive and significant effect on repurchase intention in women who use Rabbani hijab products, both partially and simultaneously. The magnitude of the influence of the variables of customer experience, product quality, and product innovation on repurchase intention is 61% and the remaining 39% is influenced by other variables not examined in this study.
THE EFFECT OF COMPANY IMAGE AND SERVICE QUALITY ON THE SATISFACTION OF LION AIR USERS IN WEST JAVA Hasanawi, Hasanawi; Farhan, Farhan
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 3 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i3.7849

Abstract

The airlines industry encompasses various companies that provide flight services for passengers and cargo, and involves various aspects of complex management. In Indonesia, the airline industry continues to grow and develop in line with economic development and increased community mobility. This has created intense competition among airlines that are competing to offer better service and satisfaction. One of the long-standing players in the Indonesian airline industry is Lion Air. The purpose of this study was to determine the effect of Company Image and Service Quality on User Satisfaction of Lion Air airlines in West Java. The type of research used is descriptive and verification with an approach using quantitative methods, The results of data research, then the research instrument analysis, classical assumption test, descriptive and verification analysis. The results of the study show that most respondents gave high ratings to the variables of Company Image, Service Quality, and User Satisfaction of Lion Air airlines in West Java. Company Image and Service Quality have a positive and significant influence on User Satisfaction, both partially and simultaneously. The contribution of these two variables is 
Co-Authors Fadilah, Kartika Nurul Farhan Farhan Mulyadi, Maheran Neti Kesumawati, Neti Yawahar, Jon Yuliawati, Yupi