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All Journal Jurnal Abdimas Bina Bangsa
Hermawati Mappiwali
Universitas Handayani Makassar
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN MEDIA ONLINE TERHADAP PEDAGANG KAKI LIMA DI PASAR SENTRAL KOTA MAKASSAR Abd. Rahman; Jusman Jusman; Sitti Sahara Syamel; Hermawati Mappiwali; Muh. Fachrur Razy Mahka
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.600

Abstract

This PKM aims to identify and analyze effective online media marketing strategies to help increase the competitiveness of street vendors in the Makassar City Central Market. The Central Market is one of the important traditional trading centers in the region, but street vendors in the market still face various obstacles in expanding their reach and increasing their income. This devotion uses a persuasive approach through training. The survey was conducted to identify the level of use of information technology and online media among street vendors, as well as the barriers they face in adopting online media marketing strategies. Data was also collected through in-depth interviews with a number of street vendors who have successfully implemented online media marketing effectively
PELATIHAN PENULISAN KARYA TULIS ILMIAH BAGI MAHASISWA PRODI ADMINISTRASI PUBLIK Rijal Rijal; Nasrullah Nasrullah; Abdul Latief Arda; Jusman Jusman; Hermawati Mappiwali; Abdul Rahman; Sitti Sahara Syamel
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.970

Abstract

Changes in students' mindsets and lifestyles can influence a decrease in interest in writing scientific papers. With advances in technology and the popularity of social media, students tend to be more interested in things that are instant and consumer, thus ignoring the importance of self-development through activities such as writing scientific papers. Writing scientific papers is an important activity in building academic and professional capacity for students in the Public Administration study program. This writing training aims to develop analytical skills, improve communication skills, deepen understanding of public administration, encourage the development of creativity and innovation, and prepare students for careers in this field. By focusing on current and complex issues in public administration, this training provides students with the opportunity to explore and analyze relevant problems, as well as find innovative solutions. Through a structured approach and comprehensive guidance, students are encouraged to write clearly, persuasively and organizedly, so that they are able to convey policy analysis or recommendations accurately and effectively. Thus, training in writing scientific papers becomes a strong foundation for developing the intellectual and professional capacity of Public Administration students, as well as solid preparation to face future challenges in the work environment in the public sector
Co-Authors Abd. Rahman Abdul Latief Arda Abdul Rahman Jusman Jusman Mahka, Muh Fachrur Razy Nasrullah Rijal Rijal Sitti Sahara Syamel