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All Journal Jurnal Abdimas Bina Bangsa
Abd. Rahman
Universitas Handayani Makassar
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN MEDIA ONLINE TERHADAP PEDAGANG KAKI LIMA DI PASAR SENTRAL KOTA MAKASSAR Abd. Rahman; Jusman Jusman; Sitti Sahara Syamel; Hermawati Mappiwali; Muh. Fachrur Razy Mahka
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.600

Abstract

This PKM aims to identify and analyze effective online media marketing strategies to help increase the competitiveness of street vendors in the Makassar City Central Market. The Central Market is one of the important traditional trading centers in the region, but street vendors in the market still face various obstacles in expanding their reach and increasing their income. This devotion uses a persuasive approach through training. The survey was conducted to identify the level of use of information technology and online media among street vendors, as well as the barriers they face in adopting online media marketing strategies. Data was also collected through in-depth interviews with a number of street vendors who have successfully implemented online media marketing effectively
Co-Authors Hermawati Mappiwali Jusman Jusman Mahka, Muh Fachrur Razy Sitti Sahara Syamel