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All Journal Action Research Literate (ARL) Journal of Social Research Journal of Village Development Innovation Journal of Agricultural Economy and Technology Development Digital Agriculture and Innovation Journal
Indi Millatul Maula
Politeknik Siber Cerdika Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Journal of Agricultural Economy and Technology Development

 1 
Impact Digital Transformation in Agricultural Product Marketing in Increase Sustainability Economy Village Maula, Indi Millatul
Journal of Agricultural Economy and Technology Development Vol. 1 No. 1 (2024): Journal of Agricultural Economy and Technology Development
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jaetd.v1i1.2

Abstract

Digital transformation has play role important in various sectors , including marketing results agriculture , which provides opportunity big For increase sustainability economy village . In Indonesia, there are many farmer small face constraint market access and distribution , while digitalization offer solution potential For expand market reach and increase income . Research This aiming For analyze impact digital transformation in marketing results agriculture to sustainability economy village , with focus on improvement income farmers , efficiency chain distribution , and barriers adoption technology . Using method quantitative descriptive , primary data collected through survey to farmers in several areas as well interview structured For to obtain understanding more in related challenges faced . Research results show that digitalization marketing has increase average farmer income up to 30%, especially with reduce dependence on intermediaries . However , the constraints like low digital literacy and limitations internet access still become obstacle main . Research This highlight importance support digital infrastructure and training for optimize benefit digital transformation in the sector agriculture village . Implications study This covers recommendation policy For strengthen economy rural through inclusive and sustainable digitalization
Evaluation of the Effectiveness of Digital Training Program for Farmers in Increasing the Adoption of Modern Agricultural Maula, Indi Millatul
Journal of Agricultural Economy and Technology Development Vol. 2 No. 1 (2025): Journal of Agricultural Economy and Technology Development
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jaetd.v2i1.11

Abstract

Digital transformation in the agricultural sector is an important agenda in increasing the productivity and efficiency of farming, especially in the era of the Industrial Revolution 4.0. This study aims to evaluate the effectiveness of digital training programs organized for farmers in increasing the adoption of modern agricultural technology. The method used is a qualitative approach with a case study design. Data were collected through in-depth interviews, direct observations, and distributing questionnaires to 20 farmers who participated in the digital training program in Banyumas Regency, Central Java. The results showed that digital training had a positive impact on improving digital literacy, confidence, and technology adoption behaviors, such as the use of weather applications, digital record keeping, and online farm marketing platforms. Findings also showed that technology adoption tended to be higher among farmers who received post-training assistance. However, challenges such as device limitations, networks, and technological complexity remain as barriers. This research suggests that digital training programs should be designed in a contextual and sustainable manner so that digital agricultural transformation can be implemented effectively and inclusively.
Co-Authors Alifiatun Asyifah AYU LESTARI Ayu Lestari Hanipah Hanipah Harsela, Chiska Nova Komarudin Laraswati, Dwi Mei Maulina Nabila Nabila, Maulina Pegi Sugiartini Pegi Sugiartini Saeful Anwar Saeful Anwar, Saeful