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Media Sosial dan Kerukunan Umat Beragama di Bali (Representasi Masyarakat Bali terhadap Berbagai Posting Terkait Gerakan Aksi Damai terkait Isu Penistaan Agama di Media Sosial dan Dampaknya pada Kerukunan Umat Beragama di Bali) Nusa, Lukman
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11 No.1, Maret 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v10i3.6589

Abstract

AbstractThe character of social media causes the process of  information’s dissemination becomes much more unimpeded. The freedom sometimes causes some parties  forget about the importance of maintaining harmony among religious people. The are posts founded in the social media that lead to issues of SARA or in this research is related to the case of blasphemy committed by Ahok. The posts in some degree is being reputed as a common one, especially in the territory of Java which is dominated by moslem societies and for some parties it even becomes a necessity to express their voices to defend their religion, or so they say.  Then the question is how the representation of Balinese society dominated by the non-moslem societies, react to the posts in Facebook related to the case. The theory of social representation by Moscovisci is used to answer the problem of representation. Case studies with data collection of in-depth interviews is used to analyze Balinese society representation about  this issue.Keywords: representations, case study, social media, religious harmony
Pemberdayaan Pedagang Pasar dengan Pemanfaatan Aplikasi Online Menuju Digitalisasi Pasar Rakyat di Kabupaten Bantul Purwani, Diah Ajeng; Pratiwi, Fatma Dian; Puspitasari, Niken; Virga, Rika Lusri; Nusa, Lukman
Jurnal Pemberdayaan Masyarakat Vol 8 No 2 (2023): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i2.8183

Abstract

The pandemic problem seems to have forced all economic sectors to recover, including market traders, community groups who are under pressure because of this phenomenon. The omzet that has been obtained so far is difficult to return to before the pandemic due to changes towards new normal. This research is based on the Community Based Research method on groups of people's market traders in Bantul Regency. The study found that traders experienced difficulties in adjusting to themselves due to a lack of information technology proficiency. The solution to the problem starts with optimizing the most familiar social media to merchants, namely Whatsapp. The use of WhatsApp Business is used to promote the products. Optimizing Whatsapp business provides a new strategy for conducting marketing promotions. The optimization through exploring product photos technique and persuasive message through captions. In the end, the market traders start getting new customers by uploading stories and uploading products.
Disfungsi Media Sosial dalam Seruan Pemerintah: Lemahnya Pengaruh Konten Instagram terhadap Pelaksanaan Protokol Kesehatan Covid-19 Nugraha, Rian Ervina; Nusa, Lukman
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 1 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v1i1.2517

Abstract

In early 2020, the coronavirus disease (covid-19) has reached Indonesia and is rapidly spreading. The Province of the Special Region of Yogyakarta is the area with the lowest positive number of covid-19 compared to other provinces on the island of Java. This is certainly inseparable from the decision of the Yogyakarta’s Government, one of which is communication on the @humasjogja Instagram account. Through the content produced, the Instagram account @humasjogja actively urges its followers to be vigilant and comply with the health protocol of covid-19. For this reason, it would be interesting if there was research to determine the magnitude of the influence of Instagram content on the implementation of the COVID-19 health protocol. To answer this problem, Media Dependency Theory is suitable to be used as a research basis because this theory explains that media that can provide individual desires will be considered important and can affect individual behavior changes. This study uses a survey research method to 100 respondents who are followers of the Instagram account @humasjogja and uses a simple linear regression analysis method. The results of the study found that there was an effect of 35.9% of Instagram content on the implementation of the covid-19 health protocol on followers of the Instagram account @humasjogja, and showed a scale of influence that was at a weak level.Keywords: Social Media, Instagram Content, Covid-19, Health Protocol of Covid-19.
Coloring the visual communication of social media instagram within diverse religious madzhabs Purwani, Diah Ajeng; Antin, Titi; Pratiwi, Fatma Dian; Puspitasari, Niken; Nusa, Lukman
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art3

Abstract

This article aims to analyze the using of different color in visual communication of social media especially Instagram used by yukngaji communities in Yogyakarta and Riau. These different colors are some kind of representing the different religion madzab that tried to be removed in the realm of unity in diversity and peace. We use virtual ethnography to analyze the content of Instagram accounts @ynjogya and @yukngajipku. The finding of the study indicates that there are three finding related to the research questions. First, the use of dynamic colors. Second, the visualization of religious learning activities, as analyzed in this research, namely the activities of conveying religious teachings by the community via social media is divided into several things. Last, the use of vocabulary containing anti-SARA, such as all forms of preaching content uploaded on social media platforms.