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Prinsip Kejujuran, Transparansi, Dan Kesederhanaan Dalam Iklan Pelayanan Publik Perspektif Hadits Nabi Muhammad SAW Sidiq, Fajar; Alwi, Zulfahmi; Ahmad, Arifuddin; Sumai, Sumarni
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2024): Desember 2024
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v6i2.987

Abstract

This study examines publication, promotion, in public services in the perspective of the hadith of the Prophet Muhammad SAW with a thematic hadith approach, which highlights the values ??of honesty, transparency, simplicity of information, and prohibition of fraud. This study uses a descriptive qualitative method with primary data sources from Kutubu Tis'ah and its commentary, as well as supporting literature in the form of interpretations and academic journals. The main findings indicate that relevant hadiths provide important guidelines in maintaining the integrity of information and interactions in transactions. The values ??of honesty, transparency and prohibition of fraud are not only limited to the dimensions of the buying and selling process but have direct relevance to modern public service practices. In addition, the principle of simplicity of information encourages publication and promotion of honest, accurate, and realistic services. The implementation of these principles has the potential to create a more just, transparent, and blessed public service system. This study contributes to the development of thematic hadith studies that are relevant to the dynamics of contemporary life, especially in the context of public services.
Strategi Penyiaran Efektif Di Media Massa Dan Digital Dalam Perspektif Hadis A. Fadli; Arifuddin Ahmad; Zulfahmi Alwi; Sumai, Sumarni
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1024

Abstract

Mass media broadcasting has a strategic role in shaping public opinion and disseminating information widely. In the perspective of Islamic communication, broadcasting not only functions as a means of communication, but also as a medium to convey messages of truth that originate from the Qur'an and Sunnah. This study aims to analyze effective mass media broadcasting strategies based on the guidance of the hadiths of the Prophet. This study examines how the principles of Islamic communication, such as honesty, clarity, and aesthetics in delivering messages, can be applied in modern broadcasting to increase its impact and effectiveness. The method used is a literature review of relevant hadiths. The results of the study show that effective broadcasting must be oriented towards truth, creativity, and relevance of the message, and use methods that are appropriate to the needs of the audience. Digital technology provides great opportunities to increase audience interaction and involvement, so that messages of goodness can be delivered widely and measurably. In conclusion, the mass media broadcasting strategy based on the perspective of Islamic communication is able to produce message delivery that is not only informative, but also builds moral and spiritual values. This makes mass media broadcasting an important instrument in preaching and the formation of a better society.