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All Journal International Journal of Social Service and Research Journal of Social Research Jurnal Indonesia Sosial Teknologi Indonesian Journal of Advanced Research (IJAR) Equivalent: Jurnal Ilmiah Sosial Teknik Journal Of Public Policy (Social Politics) Sciences (Polisci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Abdul Jalil Hermawan, Abdul Jalil
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Dramaturgy of Cirebon Teenage Consumer Behavior in Building Self-Image on Instagram Wahyuningtyas, Novi Kusuma; Ifrohh, Iif Al; Salsabilla, Ghina; Nurfalah, Farida; Hermawan, Abdul Jalil
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.831

Abstract

Instagram is just one of several social media programmes made possible by the latest developments in digital technology. Instagram is more than just a virtual communication tool, but helps teenagers also build their self-image through its many functions. This study aims to uncover how Cirebon teenagers' self-image building works on Instagram, as well as their purchasing habits. The research methodology, particularly the qualitative approach. Results were obtained from an extensive literature review, in-depth interviews, and participant observation. Erving Goffman's dramaturgical perspective was used to examine the data obtained. Teenagers in Cirebon use Instagram as a dramaturgical tool to shape their self-image, according to the research conclusion. Their front stage consistently displays positive aspects and the best material, helping them cultivate a positive self-image and get positive reactions from fans. In addition, Instagram users' real lives are very different from their Instagram appearances, and often users do not want other users to know the ins and outs of their personal lives, including the steps used to create their Instagram appearances.
Behavior Of The Store Head With Employee Behavior In Increasing Indomaret Customer Satisfaction Nugraha, Teguh Arya; Ikbal, Muhammad; Hermawan, Abdul Jalil
Jurnal Polisci Vol 2 No 3 (2025): Vol 2 No 3 Januari 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i3.417

Abstract

Organizational communication is one of the vital elements in the management and operation of retail stores, including in the Indomaret rest area KM 229 B Kanci Pejagan Toll Road. One of the important parts of retail store management and operations, including Indomaret rest areas, is the organizational communication of a store head with employees and vice versa. Good service is the result of good communication between a coconut shop and employees, as well as efficient procedures. Indomaret faces problems such as consumers wanting to be served immediately, incomplete goods sold, unsatisfactory service, and price differences between shelves and cashier computers. This study aims to understand why organizational communication between store heads and employees in Indomaret rest areas is vital in improving service quality and good service results to consumers (consumer satisfaction); this research is expected to provide practical insights for Indomaret management in creating a communicative and collaborative work environment for superior customer service. This research method uses a qualitative approach to gain an in-depth understanding of the communication between store heads and employees in Indomaret rest areas which focuses on a thorough understanding of social issues based on realistic, detailed, and complex conditions. Based on the research results, it was found that the head of the Indomaret rest area store prioritizes the communication style in the organization by using—overarching Communication Patterns or Stars.
Analysis of Spectator Behavior in Matches on UFC YouTube Account Ramadhan, Adam; Abdallah, Mohammad Raja; Imawan, Khaerudin; Hermawan, Abdul Jalil
Jurnal Polisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i2.507

Abstract

This study examines audience behavior in Mixed Martial Arts (MMA) matches broadcast on the Ultimate Fighting Championship (UFC) YouTube channel. This theme was chosen because of the growing popularity of the UFC and YouTube's potential as a platform to reach a global audience. The study aims to identify the characteristics of viewers and content on UFC YouTube accounts, analyze audience interaction and engagement during broadcast MMA matches, and find out the motives or motivations of viewers in watching MMA matches on UFC YouTube. The research method used is qualitative, with a content analysis approach and observation of audience behavior in the YouTube comment column. The New Media Theory is a conceptual framework to understand this phenomenon. The results of the study show that UFC content on YouTube offers a variety of materials such as match highlights, full shows of the event, and exclusive content that appeals to global fans. Audience interaction in the comments section reflects intense engagement, including technical analysis of the match, emotional support for the fighter, and discussions between fans. The main motivations of spectators include interest in the sport itself, entertainment, inspiration, and support for favorite fighters. This research provides valuable insights into sports media consumption behavior in the digital era and the potential of online platforms in developing a sports fan base
The Influence of Indonesian Netizens' Response to the #Julidfisabilillah Movement on X (Twitter) in Fighting the Israel Defence Forces (IDF) Nanda, Reyhan Alif; Sofianti, Christina Eka; Imawan, Khaerudin; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i9.10412

Abstract

The rapid development of today's technology, including the use of social media, especially X (Twitter) has become a common part of daily life regardless of the social class and age of the user. This study aims to analyze the influence of #JulidFiSabilillah movements on platform X (Twitter), in the context of countering the actions of Israel Defence Forces (IDF). This study uses quantitative methods with a focus on statistical analysis and New Media theory to understand the response of Indonesia netizens to this movement. Data was collected through a survey of 400 respondents using non-probability sampling techniques. The results of the hypothesis test analysis using the t-test, obtained a t-calculation result of 36,007 (tcal>ttable 1,966) with a significance level of 0.004 (0.004<0.05), indicating that (H0) was rejected and (Ha) was accepted. The conclusion of this study shows that the #JulidFiSabilillah Movement has a significant influence on the Netizen Response Indonesia.
Strategic Political Communication of The Winning Candidate in Cirebon City’s Regional Election Syahdani, Mochamad Adam; Rahmandika, Rizal; Khumayah, Siti; Hermawan, Abdul Jalil
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 7 No. 1 (2025): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v7i1.232

Abstract

The election of the Cirebon Mayoral Candidate and the Cirebon Deputy Mayoral Candidate in 2024 provides an important picture of the implementation of political communication strategies in regional head election campaigns. Choosing the right communication strategy plays a vital role in attracting public sympathy and determining their political choices. This study aims to explore how Candidate Pair 03 Effendi Edo and Siti Farida Rosmawati design and implement communication strategies that can build emotional connections with voters and influence the political preferences of Cirebon residents. Political communication theory is used to analyze media selection, narratives, and the relevance of messages conveyed to the public. A qualitative research method with a case study approach was chosen to obtain data through interviews with the campaign team and analysis of social media content and campaign materials. The results of the study show that Candidate Pair 03 Effendi Edo and Siti Farida Rosmawati succeeded in establishing emotional closeness with the community through a local-based approach that focuses on community empowerment, thus impacting voters' political choices.
Creative Agency @Komunalab Overcoming Short Attention Spans in Food and Beverage Content Production Putra, Ersya Gustika; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14972

Abstract

The phenomenon of short attention span on social media, perticularly Instagram, poses a significant challenge in the food and beverage industry. Users tend to have very limited attention time, which affects how they interact with promotional content. This research aims to examine the strategies employed by the creative agency @komunalab to address short attention spans in the production of food and beverage content on Instagram. The research method used is qualitative with a descriptive approach. Data was collected through observations, in-depth interviews with the founder and internal team of @komunalab, and related document studies. The research location is situated in the city of Majalengka, involving samples from the @komunalab team, as well as the Tsamie Noodle Bar dan Kedai Halaman restaurants. The result of this research indicate that @komunalab successfully implement various visual and narrative elements, such as the use of color symbolism and hook techniques in content, to capture audience attention. The produced content has consistently enchanced engagement and impression, demostrating the effectiveness of the strategies applied in confronting the challenges of short attention spans.
The Role of Social Media in Campaigning the Danger of Drugs on Tiktok Account @infobnn_kabkuningan Fadhillah, Fida Kamal; Nurfalah , Farida; Hermawan, Abdul Jalil
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i7.9092

Abstract

Narcotics and dangerous substances are referred to as drugs. Napza, which stands for narcotics, psychotropic substances, and addictive substances, is another acronym introduced by the Ministry of Health of the Republic of Indonesia. The purpose of this study is to determine the role of Tiktok social media @infobnn_kabkuningan in conducting a drug hazard campaign, as well as explaining the strategies used in the drug hazard campaign and knowing how the audience responds to this drug hazard campaign. BNNK Kuningan in conducting a campaign for the Prevention, Eradication, Abuse and Illicit Trafficking of Drugs (P4GN). One of the methods used is social media. The social media used by The Kuningan National Narcotics Agency (BNNK) is the TikTok platform, the process of using the TikTok platform to disseminate P4GN information is by creating content related to drugs and adjusted to viral trends. The drug campaign carried out by BNNK Kuningan is more directed at providing information through social media with an approach that adjusts trends and audiences. Although it cannot be measured directly, the information conveyed is still considered valuable to the community. The main obstacles in this campaign are limited budget, personnel, and minimal audience involvement.
Artificial Intelligence Deepfake Against Cybercrime Threats Azhar, Faqih; Sulaimah, Sulaimah; Imawan, Khaerudin; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15119

Abstract

This research aims to determine the practice of artificial intelligence in deepfake applications against cybercrime threats. Current technological developments have given rise to communication media using artificial intelligence technology in deepfake applications. The deepfake application can change a person’s visual and audio using a deep learning system and is widely used by the public and business actors. However, this technology often leads to cybercrime such as fraud and identity theft. This study uses a descriptive qualitative method with data collection through literature review and analysis descriptively. The findings answer problems related to fraud and identity theft, focusing on the East Java Governor case, and emphasize the need for preventive measures by the public and government to avoid misuse of deepfake applications.
Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.
The Influence of @tasyafarasya Influencer Endorsement on Somethinc Skincare Buying Interest Dewi, Anindita Nirmala; Nurfalah, Farida; Hermawan, Abdul Jalil
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2661

Abstract

Influencers now often use endorsements as a strategic way on social media platforms to trigger people's buying interest. The purpose of the following study is to determine the influence of Tasya Farasya's influencer endorsement on Instagram @tasyafarasya on the interest in buying Skincare Somethinc. The method applied in this study is non-probability sampling through purposive sampling data collection. A total of 100 respondents participated as observation objects. The quantitative approach is the choice of research method by applying data analysis techniques in the form of simple linear regression tests. The statistical calculation of the t-test resulted in a calculated t-number of 13.549 which is greater than the t of the table of 1.98447, while the significance figure reached 0.000 which was below 0.05, with a positive value coefficient of 0.656. The processing of these numbers proves that H1 is accepted while H0 is rejected, which indicates that  the individual influencer endorsement variable  has a positive and significant influence on buying interest. The determination coefficient number shows 0.652, which means that influencer endorsements contribute 65.2% to the buying interest variable, while the remaining 34.8% is influenced by various aspects outside of that variable.
Co-Authors Abdallah, Mohammad Raja Adam Ramadhan Adha, Sindi Solihatun Alfarizi, Reza Ilham Andini, Vaika Putri Azhar, Faqih Dewi, Anindita Nirmala Fadhillah, Fida Kamal Fajar Ramadhan, Fajar Farida Nurfalah, Farida Hartawan, Yudan I Gusti Agung Komang Diafari Djuni Hartawan Ifrohh, Iif Al Jaelani, Hilmi Khaerudin Imawan Khaerunnisanatun , Khaerunnisanatun Listanti , Febriana Muchtadin, Muhamad Septin Muhammad Ikbal Nanda, Reyhan Alif Nugraha, Muhammad Rehan Nugraha, Teguh Arya Nurbayan, Wildan Nurfadillah, Amanda Nurfalah , Farida Paramitha, Martha Tribuana Permata, Gita Bela Putra, Ersya Gustika Putri , Dhea Aprilia Rahmandika, Rizal Salsabilla, Ghina Simanjuntak, Anita Siti Khumayah Sofianti, Christina Eka Sulaimah, Sulaimah Syahdani, Mochamad Adam Wahyuningtyas, Novi Kusuma