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Journal : Indonesian Journal of Advanced Research (IJAR)

The Influence of Indonesian Netizens' Response to the #Julidfisabilillah Movement on X (Twitter) in Fighting the Israel Defence Forces (IDF) Nanda, Reyhan Alif; Sofianti, Christina Eka; Imawan, Khaerudin; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i9.10412

Abstract

The rapid development of today's technology, including the use of social media, especially X (Twitter) has become a common part of daily life regardless of the social class and age of the user. This study aims to analyze the influence of #JulidFiSabilillah movements on platform X (Twitter), in the context of countering the actions of Israel Defence Forces (IDF). This study uses quantitative methods with a focus on statistical analysis and New Media theory to understand the response of Indonesia netizens to this movement. Data was collected through a survey of 400 respondents using non-probability sampling techniques. The results of the hypothesis test analysis using the t-test, obtained a t-calculation result of 36,007 (tcal>ttable 1,966) with a significance level of 0.004 (0.004<0.05), indicating that (H0) was rejected and (Ha) was accepted. The conclusion of this study shows that the #JulidFiSabilillah Movement has a significant influence on the Netizen Response Indonesia.
Creative Agency @Komunalab Overcoming Short Attention Spans in Food and Beverage Content Production Putra, Ersya Gustika; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14972

Abstract

The phenomenon of short attention span on social media, perticularly Instagram, poses a significant challenge in the food and beverage industry. Users tend to have very limited attention time, which affects how they interact with promotional content. This research aims to examine the strategies employed by the creative agency @komunalab to address short attention spans in the production of food and beverage content on Instagram. The research method used is qualitative with a descriptive approach. Data was collected through observations, in-depth interviews with the founder and internal team of @komunalab, and related document studies. The research location is situated in the city of Majalengka, involving samples from the @komunalab team, as well as the Tsamie Noodle Bar dan Kedai Halaman restaurants. The result of this research indicate that @komunalab successfully implement various visual and narrative elements, such as the use of color symbolism and hook techniques in content, to capture audience attention. The produced content has consistently enchanced engagement and impression, demostrating the effectiveness of the strategies applied in confronting the challenges of short attention spans.
Artificial Intelligence Deepfake Against Cybercrime Threats Azhar, Faqih; Sulaimah, Sulaimah; Imawan, Khaerudin; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15119

Abstract

This research aims to determine the practice of artificial intelligence in deepfake applications against cybercrime threats. Current technological developments have given rise to communication media using artificial intelligence technology in deepfake applications. The deepfake application can change a person’s visual and audio using a deep learning system and is widely used by the public and business actors. However, this technology often leads to cybercrime such as fraud and identity theft. This study uses a descriptive qualitative method with data collection through literature review and analysis descriptively. The findings answer problems related to fraud and identity theft, focusing on the East Java Governor case, and emphasize the need for preventive measures by the public and government to avoid misuse of deepfake applications.
Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.