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All Journal Jurnal Pengabdian Masyarakat Bestari (JPMB)
Inda Fresti Puspitasari
Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Workshop on TikTok Utilization as Digital Marketing Media for the Nasyiatul Aisyiyah Entrepreneur Association (APUNA) Klaten Winny Perwithosuci; Didit Purnomo; Sitti Retno Faridatussalam; Nur Hidayah; Inda Fresti Puspitasari; Mochamad Hasan Makmur Farid
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i9.6168

Abstract

Digital marketing is marketing activity using the internet, either utilizing the website or social media. In 2023, TikTok users are 1.7 billion in the world. This community service activity aims to provide knowledge to members of the Klaten Regency Nasyiatul Aisyiyah Entrepreneurs Association (APUNA) regarding the use of TikTok as a digital marketing tool by using a new feature called TikTok Shop. The community service activities employed training method and were followed by discussion and practice sessions. This activity ran smoothly, and the participants who attended understood and practiced the function of TikTok as social media for conducting digital marketing.
Co-Authors Didit Purnomo Mochamad Hasan Makmur Farid Nur Hidayah Sitti Retno Faridatussalam Winny Perwithosuci