Workshop on TikTok Utilization as Digital Marketing Media for the Nasyiatul Aisyiyah Entrepreneur Association (APUNA) Klaten

Winny Perwithosuci (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)
Didit Purnomo (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)
Sitti Retno Faridatussalam (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)
Nur Hidayah (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)
Inda Fresti Puspitasari (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)
Mochamad Hasan Makmur Farid (Economics Development Departement, Faculty Economics and Busines, Universitas Muhammadiyah Surakarta)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 2 No. 9 (2023): September 2023

Digital marketing is marketing activity using the internet, either utilizing the website or social media. In 2023, TikTok users are 1.7 billion in the world. This community service activity aims to provide knowledge to members of the Klaten Regency Nasyiatul Aisyiyah Entrepreneurs Association (APUNA) regarding the use of TikTok as a digital marketing tool by using a new feature called TikTok Shop. The community service activities employed training method and were followed by discussion and practice sessions. This activity ran smoothly, and the participants who attended understood and practiced the function of TikTok as social media for conducting digital marketing.