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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Promotor: Jurnal Mahasiswa Kesehatan Masyarakat
Amanda Putri
Universitas Islam Negeri Sumatera Utara
Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Pemanfaatan Media Sosial Instagram Dalam Membangun Branding Organisasi CRNTV UINSU Amanda Putri; Muaz Tanjung
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.973-982

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemanfaatan media sosial Instagram dalam membangun branding organisasi CRNTV UINSU. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan dalam penelitian ini terdiri dari pengurus CRNTV yaitu Direktur Umum, pengurus dari Divisi Produksi Program, Digital Content, dan Public Relation, serta audiens sebagai pengguna media sosial. Hasil penelitian menunjukkan bahwa branding CRNTV dibangun melalui kolaborasi antar divisi, di mana Divisi Produksi Program berperan dalam menghasilkan konten, Divisi Digital Content mengemas konten dalam bentuk visual yang menarik, dan Divisi Public Relation mengelola penyampaian pesan serta interaksi dengan audiens. Konten yang diproduksi mencakup aspek informatif, edukatif, inspiratif, dan hiburan, sehingga mampu memperkuat identitas CRNTV sebagai media mahasiswa yang kreatif. Instagram terbukti efektif sebagai media dalam menyampaikan informasi sekaligus membangun citra organisasi. Meskipun demikian, terdapat berbagai tantangan seperti persaingan konten, keterbatasan sumber daya, dan tuntutan mengikuti tren. Oleh karena itu, diperlukan konsistensi strategi, inovasi konten, serta koordinasi yang baik antar divisi untuk mempertahankan branding organisasi di media sosial.
The Relationship Between Student’s Knowledge and Attitudes with 3R-Based Waste Management at MTs Nurul Huda Medan Johor Meutia Nanda; Indira Alya Razali; Amanda Putri; Zahra Nabila; Faisal Alhafiz Damanik
PROMOTOR Vol. 9 No. 5 (2026): OKTOBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/pro.v9i5.2920

Abstract

Waste is one of the environmental issues that remains a challenge in Indonesia, including in the school environment. The implementation of 3R-based waste management (Reduce, Reuse, Recycle) needs to be supported by an increase in students' knowledge and attitudes towards waste management. This study aims to determine the relationship between students' knowledge and attitudes regarding 3R-based waste management after being given education. The study used a quantitative method with a one-group pretest-posttest design. The study was conducted in April 2026 at MTs Nurul Huda Medan with a sample of students selected using a total sampling technique. Data were collected through pretest and posttest questionnaires, then analyzed using the Shapiro-Wilk test and the Wilcoxon Signed Rank Test. The results showed that the average student knowledge score increased, but there was no statistically significant difference (p = 0.648). Meanwhile, the average attitude score increased with a p value of 0.033 (p <0.05) indicating a significant difference between before and after education. 3R-based waste management education has been proven to improve students' attitudes towards waste management, although it has not provided a significant increase in the level of knowledge. Therefore, continuous education and more interactive learning methods are needed to improve students' understanding of 3R-based waste management.
Co-Authors Faisal Alhafiz Damanik Indira Alya Razali Meutia Nanda Muaz Tanjung Zahra Nabila