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All Journal Journal on Education Journal of Educational Analytics
Eneng Siti Suherni
UIN Sultan Maulana Hasanuddin Banten
Education Other

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Journal : Journal of Educational Analytics

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Maintaining the Quality of the Institution by Implementing the Education Services Mix Eneng Siti Suherni; Achmad Wahyudin; Abdul Mu’in
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6709

Abstract

Nowadays, the challenges for educational institutions are starting to increase in competition, so that there are many educational institutions offering services. An educational institution must be able to maintain quality so as to market the institution, maintain the value of its existence or existence. Various interesting events occur when implementing education, when accepting new prospective students, people are now starting to be smart in choosing educational institutions for their sons/daughters. The institution must have a good image in view. To create a brand image for educational institutions, an appropriate marketing strategy for educational services is needed, namely the 7P marketing theory. The elements of the educational services marketing mix consist of seven educational services marketing tools, which are also known as 7p; Product, Price, Place, Promotion, People, Physical Evidence, Process, Field of analysis; school environment, school products and services, customers or stakeholders, and school competitors. School competitive strategy; 1. Reduction of education costs, 2. Quality of education. 3. Educational innovation strategy.
Analysis of Adaptive and Participatory Leadership Models Study of Educational Institutional Leadership Models Eneng Siti Suherni; Achmad Wahyudin; Agus Gunawan
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6732

Abstract

Adaptive leadership means leadership that is capable and intelligent in dealing with various situations in a variety of events. And, they are not silent with much thought, but move quickly with various actions, to solve challenges with changes that suit needs. Participative Leadership Style is a leadership style where a leader or leader involves his team members to discuss with each other in finding or making a decision. From the discussion that we have studied with the author, we conclude that adaptive leadership and participative leadership are related to each other, namely in participative leadership, the leader tends to invite people to do a job where the leader must be able to adapt to the people who will do the job so that In other words, the participative leadership style is of course included in the adaptive style. Likewise, the adaptive leadership style is definitely accompanied by a participative leadership style because the leader will be able to adapt to the presence of people who want to participate in doing work to achieve a common goal.
Co-Authors Abdul Mu’in Achmad Wahyudin Agus Gunawan Atiqoh Atiqoh Nasiruddin Nasiruddin Nurul Fika Salimah Salimah Yuyun R. Uyuni