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All Journal Indonesian Journal of Chemical Science Jurnal Ilmu Komunikasi dan Sosial Politik
M Farhan
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Chemical Engineering, Chemistry & Bioengineering Chemistry Environmental Science Library & Information Science

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Effect of the Addition Variations Cocamide Diethanolamine on Physical Characteristics Preparation of Citronella Oil Shampoo Nyi Raden Alyaa S Eryaputri; Siti Triannisa; Alifiana F Damayanti; Alifah J Za’ani; Muhammad Eggy Fahlevy; M Farhan; Najla Amelia; Raditha N Putri; Shilvia Fetria S; Armi Wulanawati
Indonesian Journal of Chemical Science Vol 12 No 2 (2023)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijcs.v12i2.69143

Abstract

Dandruff is still one of the causes of reduced self-confidence which can hinder the comfort of doing activities. Dandruff is a disorder in the form of excessive flaking of dead skin on the scalp, sometimes accompanied by pruritus (itching) and inflammation. Fragrant citronella oil (Cymbopogon nardus (L.)) is a natural product and contains several chemical compounds, including citronellal, citronellol, geraniol which have antifungal and antibacterial activity, so it is used as the main ingredient in the anti-dandruff shampoo. Applying citronella oil directly to the skin is considered less practical and effective. Surfactants such as ammonium lauryl sulfate also function as cleaning agents and foaming agents as well as emulsifying agents. Cocamide DEA is used to increase the viscosity, stabilize and improve foam quality. HPMC is added to increase the thickness of the shampoo, and menthol provides a refreshing and cooling effect. The shampoo formulation was made into 3 formulations consisting of citronella oil shampoo base and various concentrations of Cocamide DEA 6%, 8%, and 10%, as well as lemon scent to offset the scent of citronella oil. The shampoo obtained is thick, has a distinctive aroma, bone white in color, pH 9 and foam height of 1-5 cm. The higher the concentration of Cocamide DEA used, the higher the foam produced in the citronella leaf extract shampoo preparation.
Analisis Foto Dan Video Sebagai Strategi Branding Pempek Di Bandar Lampung M Farhan; Fina Anggraini; Zahwa Arzetty Yusuf; Purwanto Putra; Zaimasuri, Zaimasuri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2698

Abstract

This study aims to analyze the role of photography and video as a brand strategy for Pempek Bandar Lampung products. As one of South Sumatra's famous culinary specialties, Pempek needs a creative approach to increase the attractiveness and sustainability of the market. In the digital era, visualization is an important component of a brand's consumer perception design. With a qualitative approach, this study analyzes how photos and videos by Pempek entrepreneurs from Bandar Lampung are used to build a strong brand image. This data was collected by observing various visual content on social media and by observing interviews with economic actors. The results of the study show that the use of photos and videos plays an important role in increasing brand awareness and customer loyalty. In addition, a visual strategy that can be proven to be effective in introducing product innovation and consumer attention. The study concluded that the use of visual intensity can be an effective tool to improve the position of Pempek products in regional and regional markets.
Co-Authors Alifah J Za’ani Alifiana F Damayanti Armi Wulanawati Fina Anggraini Muhammad Eggy Fahlevy Najla Amelia Nyi Raden Alyaa S Eryaputri Purwanto Putra Raditha N Putri Shilvia Fetria S Siti Triannisa Zahwa Arzetty Yusuf Zaimasuri, Zaimasuri