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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Accounting Profession Journal (APAJI) Journal of International Conference Proceedings Lentera: Multidisciplinary Studies Journal of Innovative and Creativity Lentera: Multidisciplinary Studies
Rut Penina Somisu
Universitas Cenderawasih
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH KEPRIBADIAN, LINGKUNGAN DAN KETERSEDIAAN INFORMASI KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA ANAK MUDA DI KOTA JAYAPURA Rut Penina Somisu
Accounting Profession Journal (APAJI) Vol. 5 No. 2 (2023): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v5i2.108

Abstract

An individual is motivated to engage in activities when they are enthusiastic. The purpose of this study was to determine the influence of personality, social environment, and access to entrepreneurial information on entrepreneurship intentions among youth in the city of Jayapura, Indonesia. 397 respondents between the ages of 15 and 34 were analysed using a variety of linear regression analysis techniques. It was concluded that personality, social environment, and access to entrepreneurial information partially and simultaneously had a positive effect on the interest in entrepreneurship of young people in the city of Jayapura.
Penyuluhan Pengelolaan Keuangan Keluarga Pada Ibu-Ibu Dikampung Rawahayu Distrik Ulilin Kabupaten Merauke Rusianti, Anita; Tereda Iwo, Lidiah; Penina Somisu, Rut; Sinaga, Syamsidar; Hari kedua, Alfani Laura
Lentera: Multidisciplinary Studies Vol. 3 No. 2 (2025): Lentera: Multidisciplinary Studies
Publisher : Publikasiku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/lentera.v3i2.136

Abstract

Belakangan, kondisi perekonomian secara umum tidak stabil dan mudah. Sebaliknya, kemajuan zaman dan kecepatan globalisasi menuntut setiap orang untuk menjadi lebih inovatif dan mahir dalam mengelola ekonomi keluarga mereka. Guna mendongkrak perekonomian dan kesejahteraan keluarga. Berawal dari upaya pengabdian masyarakat dengan kerjasama dosen dan masyarakat hingga penyuluhan tentang pengelolaan ekonomi keluarga kepada ibu-ibu di Kampung Rawahayu Distrik Ulilin Kabupaten MeraukeProgram ini diadakan di Kampung Rawahayu di Distrik Ulilin Kabupaten Merauke dan ditujukan untuk ibu-ibu rumah tangga yang terdiri dari sepuluh hingga lima belas orang. Pengabdian ini dilakukan dalam bentuk penyuluhan tentang  cara mengelola ekonomi keluarga dengan menyampaikan (memaparkan) materi dan Diskusi. Materi kegiatan pengabdian dibagi menjadi tiga yakni Membiasakan Diri Menghitung Sejak Dini, Ketika Konsumerisme Menjadi Budaya dan Pentingnya Mengelola Keuangan Keluarga”, Tujuannya adalah untuk memberi tahu orang-orang, terutama ibu, tentang peran mereka sebagai pelaku dan pengelola ekonomi keluarga. Mereka harus dididik tentang pentingnya mengelola ekonomi keluarga dengan cara yang mudah untuk memenuhi kebutuhan saat ini dan masa depan. Dengan pengabdian ini, masyarakat diharapkan mengubah cara mereka melihat pengelolaan ekonomi keluarga dan menjadikannya lebih efektif dan efisien.
Penyuluhan Pengelolaan Keuangan Keluarga Pada Ibu-Ibu Dikampung Rawahayu Distrik Ulilin Kabupaten Merauke Rusianti, Anita; Tereda Iwo, Lidiah; Penina Somisu, Rut; Sinaga, Syamsidar; Hari kedua, Alfani Laura
Lentera: Multidisciplinary Studies Vol. 3 No. 2 (2025): Lentera: Multidisciplinary Studies
Publisher : Publikasiku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/lentera.v3i2.136

Abstract

Belakangan, kondisi perekonomian secara umum tidak stabil dan mudah. Sebaliknya, kemajuan zaman dan kecepatan globalisasi menuntut setiap orang untuk menjadi lebih inovatif dan mahir dalam mengelola ekonomi keluarga mereka. Guna mendongkrak perekonomian dan kesejahteraan keluarga. Berawal dari upaya pengabdian masyarakat dengan kerjasama dosen dan masyarakat hingga penyuluhan tentang pengelolaan ekonomi keluarga kepada ibu-ibu di Kampung Rawahayu Distrik Ulilin Kabupaten MeraukeProgram ini diadakan di Kampung Rawahayu di Distrik Ulilin Kabupaten Merauke dan ditujukan untuk ibu-ibu rumah tangga yang terdiri dari sepuluh hingga lima belas orang. Pengabdian ini dilakukan dalam bentuk penyuluhan tentang  cara mengelola ekonomi keluarga dengan menyampaikan (memaparkan) materi dan Diskusi. Materi kegiatan pengabdian dibagi menjadi tiga yakni Membiasakan Diri Menghitung Sejak Dini, Ketika Konsumerisme Menjadi Budaya dan Pentingnya Mengelola Keuangan Keluarga”, Tujuannya adalah untuk memberi tahu orang-orang, terutama ibu, tentang peran mereka sebagai pelaku dan pengelola ekonomi keluarga. Mereka harus dididik tentang pentingnya mengelola ekonomi keluarga dengan cara yang mudah untuk memenuhi kebutuhan saat ini dan masa depan. Dengan pengabdian ini, masyarakat diharapkan mengubah cara mereka melihat pengelolaan ekonomi keluarga dan menjadikannya lebih efektif dan efisien.
The The Impact of Social Media, Peers, and Economic Knowledge on the Consumptive Behavior of Economic Students at Cenderawasih University. Somisu, Rut Penina; Harikedua, Alfani Laura
Accounting Profession Journal (APAJI) Vol. 7 No. 2 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of social media, peer groups, and economic knowledge on the consumptive behavior of economics students at Cenderawasih University. In an era dominated by digital connectivity, young adults are increasingly exposed to consumption-driven content and social pressures that shape their financial habits. Using a mixed-method approach with stratified random sampling of 264 students, data were collected through validated questionnaires and analyzed using SPSS 30. The findings reveal that both social media usage and peer influence have a statistically significant and positive effect on students' consumptive behavior, while economic knowledge, although important, does not show a significant mitigating effect in this context. The results highlight that external social factors exert a stronger impact on student spending patterns than individual financial literacy. Consequently, the study suggests that interventions aimed at reducing impulsive consumption among students should prioritize managing social influences and fostering peer-led financial education initiatives, alongside strengthening the practical application of economic knowledge in academic settings.
BUSINESS STRATEGY USING AI (ARTIFICIAL INTELLIGENCE): MSME TRAINING IN JAYAPURA CITY Somisu, Rut Penina; Iwo, Lidiah Tereda; Harikedua, Alfani Laura
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 3 (2025): Juli 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i3.3903

Abstract

Abstract: The rapid pace of digital transformation highlights the need to empower Micro, Small, and Medium Enterprises (MSMEs) in Jayapura City by integrating Artificial Intelligence (AI) into their business strategies. This community service initiative aims to assess MSME actors’ initial understanding of AI, deliver targeted training, and evaluate improvements in strategic planning using the Value Proposition Canvas (VPC). The program was conducted in three stages: pre-assessment, training implementation, and post-training evaluation. Initial findings revealed that most participants had limited knowledge of AI and its applications. However, after the training, there was a significant increase in participants’ confidence and capability. The training effectively reduced lack of knowledge by 40%, addressed infrastructure and internet challenges by 45%, and decreased uncertainty regarding AI's return on investment by 30%. Participants began applying tools such as ChatGPT, Canva AI, and the VPC method to better understand customer needs. Although the study was limited by a short evaluation period and a specific geographic focus, it offers valuable insights for policymakers, educators, and development stakeholders. The findings support the importance of accessible, hands-on training in making AI a practical and beneficial resource for small businesses, ultimately promoting inclusive, technology-driven growth. Keywords: artificial intelligence, business strategy, jayapura, MSME, youth Abstrak: Transformasi digital yang pesat mendorong perlunya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jayapura melalui integrasi kecerdasan buatan (AI) dalam strategi bisnis mereka. Program pengabdian masyarakat ini bertujuan untuk menilai pemahaman awal pelaku UMKM terhadap AI, memberikan pelatihan terarah, dan mengevaluasi peningkatan dalam perencanaan strategis menggunakan Value Proposition Canvas (VPC). Kegiatan ini dilaksanakan dalam tiga tahap: pra-asesmen, pelatihan, dan evaluasi pascapelatihan. Hasil awal menunjukkan bahwa mayoritas peserta memiliki pengetahuan terbatas tentang AI dan penerapannya. Namun, pascapelatihan terlihat peningkatan signifikan dalam kepercayaan diri dan kemampuan peserta. Pelatihan berhasil menurunkan tingkat ketidaktahuan sebesar 40%, mengurangi kendala infrastruktur dan internet sebesar 45%, serta menekan keraguan atas keuntungan penggunaan AI sebesar 30%. Peserta mulai memanfaatkan alat seperti ChatGPT, Canva AI, dan metode VPC untuk meningkatkan pemahaman kebutuhan pelanggan. Meski terbatas pada waktu evaluasi yang singkat dan wilayah Jayapura, studi ini memberikan wawasan penting bagi pembuat kebijakan, pendidik, dan pemangku kepentingan untuk mendorong pertumbuhan UMKM berbasis teknologi secara inklusif. Kata kunci: anak muda, bisnis strategi, jayapura, kecerdasan buatan, UMKM
Analyzing the Influence of Taxpayer Awareness and Sanctions on Compliance in Motor Vehicle Tax Payments: Evidence from Jayapura City Kambu, Hendrik; Urip S, Transna Putra; Titalessy, Pisi Bethania; Somisu, Rut Penina; Harikedua, Alfani Laura; Rumalutur, Tince
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4340

Abstract

Motor vehicle tax is a vital source of Local Own-Source Revenue in Jayapura City, yet low taxpayer compliance continues to hinder optimal revenue collection. This study examines how taxpayer awareness and tax penalties influence compliance with motor vehicle tax payments. Using a quantitative approach, data were collected through questionnaires and analyzed with multiple linear regression to assess both partial and simultaneous effects of the independent variables. The results reveal that taxpayer awareness does not have a significant impact on compliance, as shown by a significance value of 0.886, which is higher than the 0.05 threshold. Conversely, tax penalties demonstrate a positive and statistically significant effect, with a significance value below 0.001. Furthermore, simultaneous testing indicates that both variables significantly affect compliance, with an F value of 31.470 and an R² value of 0.473, meaning that 47.3% of the variation in compliance is explained by the model. These findings suggest that strict and consistent enforcement of tax penalties is more effective in improving taxpayer compliance than relying solely on awareness efforts, offering valuable insights for local governments to enhance motor vehicle tax revenue.
AI Chatbots as Academic Assistants: Do Frequency and Perceived Usefulness Drive Learning Motivation? Rut Penina Somisu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3752

Abstract

The study purpose was to examine whether the frequency of using AI chatbots and students’ perceived usefulness of those chatbots are associated with learning motivation among economics undergraduates at Cenderawasih University. Materials and methods. A quantitative explanatory, cross-sectional survey was administered to 89 economics students selected proportionally across semesters. Learning motivation was measured via indicators of interest in study, enthusiasm for assignments, satisfaction with learning, and consistency in study habits. After pilot testing and instrument refinement, data were analyzed using simple linear regression (overall utilization) and multiple regression (frequency and perceived usefulness), following normality, multicollinearity, and heteroscedasticity checks. Results show a statistically significant model (F = 54.442, p < .001) explaining a substantial share of variance in learning motivation (R² = 0.559; Adjusted R² = 0.548). Perceived usefulness exerted a larger effect (β = 0.550) than frequency (β = 0.343), with both predictors highly significant (p < .001). The joint model of frequency and perceived usefulness predicted motivation robustly (p < .001), supporting all three hypotheses.
ANALYZING THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS: EVIDENCE FROM YOUNG PAPUAN ENTREPRENEURS’ CONSUMERS IN JAYAPURA CITY: - Somisu, Rut Penina; Wilhelmina Anastasia Insoraky Arfusau
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer choices are never as rational as textbooks claim—they are tangled in culture, swayed by peers, and constrained by the price tag. This study investigates the determinants of purchase decisions in the context of young Papuan entrepreneurs in Jayapura City, focusing on the roles of cultural influence, social influence, and price affordability. A quantitative survey was conducted with 174 respondents who had made at least one purchase in recent months, and the data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression. Validity was assessed through Pearson correlations, while reliability was confirmed using Cronbach’s Alpha. The results demonstrate that price affordability is the strongest predictor of purchase decisions, while cultural belonging and social trust also exert significant effects. The overall regression model was statistically significant (F = 66.233, p < .001), confirming that consumer behavior is shaped jointly by cultural identity, social dynamics, and economic considerations. These findings advance the understanding of consumer behavior by showing that purchasing is not merely an individual economic act but a collective, context-dependent process rooted in identity, trust, and affordability. The study carries practical and policy implications: entrepreneurs should embed cultural identity and community values in branding and product development, while policymakers can strengthen youth-led ventures through targeted support, subsidies, and digital engagement initiatives to expand market reach.
Advokasi Revolusi Mental ASN Kota Jayapura: Peningkatan Kapasitas ASN Untuk Akselerasi Pembangunan Ekonomi Daerah Akbar Silo; Alfani Laura Harikedua; Fadly Yizhar; Rut Penina Somisu
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 2 (2026): April 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i2.4229

Abstract

Abstract: The 2024 Bureaucratic Reform Index (IRB) of Jayapura City, categorized as "CC", reflects sub-optimal civil servant management and public service quality, rooted in weak work culture and organizational capacity. This Community Service activity aims to enhance civil servants' understanding of the strategic position of Mental Revolution in bureaucratic reform through the lens of Public Value Governance. The method used is participatory advocacy through material presentation and Focused Group Discussion (FGD) involving the Government Division, Inspectorate, and Organization and Management Division of the Jayapura City Regional Secretariat. The results showed an increase in collective understanding among civil servants regarding the importance of behavioral transformation for substantive public services. The concrete output of this activity is the presentation of strategic recommendations containing proposals for the 2025-2030 Mental Revolution roadmap and the reorientation of training curricula based on local competencies. In conclusion, strengthening integrity, work ethic, and mutual cooperation through this approach serves as a strategic foundation to reinforce governance and increase public value in Jayapura City. Keywords: civil servant; mental revolution; participatory advocacy; public value governance; bureaucratic reform. Abstrak: Indeks Reformasi Birokrasi (IRB) Kota Jayapura tahun 2024 yang berada pada kategori "CC" mencerminkan belum optimalnya manajemen ASN dan kualitas pelayanan publik, yang berakar pada lemahnya budaya kerja dan kapasitas organisasi. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman ASN mengenai posisi strategis Revolusi Mental dalam reformasi birokrasi melalui lensa Public Value Governance. Metode yang digunakan adalah advokasi partisipatif melalui paparan materi dan diskusi terfokus (Focused Group Discussion) yang melibatkan Bagian Pemerintahan, Inspektorat, dan Bagian Organisasi dan Tata Laksana Sekretariat Daerah Kota Jayapura. Hasil kegiatan menunjukkan peningkatan pemahaman kolektif ASN mengenai pentingnya transformasi perilaku untuk pelayanan publik substantif. Output nyata kegiatan ini berupa paparan rekomendasi strategis terkait roadmap Revolusi Mental ASN 2025-2030 dan reorientasi kurikulum diklat berbasis kompetensi lokal. Kesimpulannya, penguatan integritas, etos kerja, dan gotong royong melalui pendekatan ini menjadi fondasi strategis untuk memperkuat tata kelola dan meningkatkan nilai publik di Kota Jayapura. Kata kunci: advokasi partisipatif; ASN; public value governance; reformasi birokrasi; revolusi mental.
Co-Authors AKBAR SILO Alfani Laura Harikedua Fadly Yizhar Hari kedua, Alfani Laura Harikedua, Alfani Laura Iwo, Lidiah Tereda Kambu, Hendrik Pisi Bethania Titalessy Rumalutur, Tince Rusianti, Anita Sinaga, Syamsidar Tereda Iwo, Lidiah Urip S, Transna Putra Wilhelmina Anastasia Insoraky Arfusau