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All Journal Hikmayo: Jurnal Pengabdian Masyarakat
Dian Arini
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Pelatihan Dan Pendampingan Optimasi Fotografi Produk Serta Desain Branding Yang Memanfaatkan Teknologi Smartphone Bagi Umkm RW.01, Kedung Baruk, Rungkut, Surabaya Nugroho, Novianto Eko; Pontjo Bambang Mahargiono; Dian Arini; Ikhsan Budi Riharjo; Djawoto
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 4 No. 2 (2025): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v4i2.350

Abstract

This Community Service Program aims to enhance the skills of SMEs in RW.01, Kelurahan Kedung Baruk, Rungkut District, Surabaya, in utilizing smartphone technology for product photography and branding design. Many SMEs have yet to fully optimize digital technology, especially in creating attractive product visuals and strong branding designs. This training provides practical knowledge on product photography techniques using smartphones, including lighting, angle selection, and basic editing, as well as consistent and appealing branding design. The implementation method involves direct training, mentoring, and evaluation to ensure understanding and application of the material. Initial results show that most participants were able to produce higher-quality product photos and more professional branding designs. Additionally, participants began applying digital marketing strategies through social media platforms such as Instagram and WhatsApp to promote their products. This program is expected to enhance the competitiveness of SMEs, expand their market reach, and provide a positive impact on the sustainability of their businesses and the local economy.
PELATIHAN PEMANFAATAN GOOGLE BUSINESS PROFILE UNTUK MENINGKATKAN STRATEGI DIGITAL MARKETING BAGI PELAKU UMKM DI KELURAHAN KEDUNG BARUK, KOTA SURABAYA Nugroho, Novianto Eko; Djawoto; Anton Eko Yulianto; Dian Arini
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.413

Abstract

Digital transformation is a crucial factor for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly competitive market challenges, yet many entrepreneurs in Kedung Baruk Village still encounter obstacles in optimizing digital platforms. This community service initiative aims to empower MSME actors through the utilization of Google Business features as a strategic digital marketing instrument to enhance online visibility, credibility, and market reach. The implementation method employed a participatory approach, encompassing stages of problem identification, socialization on the urgency of digital marketing, technical training on business profile management, as well as intensive mentoring and periodic evaluation. The results of the activity indicate a significant improvement in the partners' digital skills, as participants are now capable of independently managing account profiles, optimizing product catalog features, and analyzing consumer search trends through Google Business Insights. The integration of Google Business with other social media channels has proven to strengthen brand identity and facilitate direct interaction with potential customers. The conclusion of this program emphasizes that continuous technological assistance is essential for MSMEs to enhance local economic competitiveness and build consumer trust in a dynamic digital transformation era.
Co-Authors Anton eko Yulianto Djawoto Ikhsan Budi Riharjo Novianto Eko Nugroho Nugroho, Novianto Eko Pontjo Bambang Mahargiono