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Sri Zuliarni
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ANALISIS PELAKSANAAN BAURAN PROMOSI PADA PT. ANGKASA RAYA TALUK KUANTAN Erlina, Dosma; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research have done in PT. Angkasa Raya Taluk Kuntan Setting of the problem is how implementation diffusivity are promotion in PT.Angkasa Raya Taluk Kuantan. The purpose of this research is too find out implementation of diffusivity promotion in PT. Angkasa Raya Taluk Kuntan and to find out the obstacles found.Using use descriptive analysis method and some theories about Analysis implementation. Indicator used of this research are Tangibles, advertising, sales promotion, personal selling, direct marketing, and publisitas assurance as measurement of analysis implementation diffusivity promotion in PT.Angkasa Raya Taluk Kuantan. Data collecting technique is done by interview, observation and quisioner. Sampling is done by sampling accidental. Data sources devided in to two: primary, which is gotten from questioner,observation and interview. Another one is secondary data, which is gotten from documents in PT.Angkasa Raya Taluk Kuntan The result shows that diffusivity promotion in PT. Angkasa Raya Takuk Kuantan is categorized as good .Keyword: promotional mix, Advertising, Sales Promotion, Personal Selling, Direct Marketing, And Publicty.
ANALISIS IMPLEMENTASI STRATEGI PROMOSI DALAM MENGHADAPI PERSAINGAN (KASUS PADA AJB BUMIPUTERA 1912 WILAYAH PEKANBARU) Arjuna, Wahyu Satria; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The problem in this study is still a lack of advertising and sales promotion undertaken and in the last five years, only in 2011 the realization of achieving the target number of customers that have been set can be achieved. In addition to a decrease in the achievement of the target customers in 2012 compared to 2011. The purpose of the study was to analyze the implementation of promotional strategies implemented by AJB Bumiputera 1912 Pekanbaru region in the face of competition. The results of the overall study respondents regarding the implementation of promotional strategies on AJB Bumiputera 1912 Regional Pekanbaru. Overall the respondents to the implementation of the promotion of good enough. However for advertising and sales promotion indicator is still not good. Not good indicators of advertising because the ads from insurance products AJB Bumiputera 1912 Pekanbaru region is still lacking and only limited to the offices of AJB Bumiputera 1912 alone. Besides advertising done only in the form of brochures, banners and flags in the office, so the scope is very limited. As for sales promotion, it is still very rare and almost never even AJB Bumiputera 1912 Regional Pekanbaru sales promotion by organizing exhibitions in the center of the crowd as well as to sponsor entertainment events. Entertainment events conducted only from the company itself as well as launching new products the company birthday celebration. Promotion is concerned with private sale (personal selling) is carried out through an agent.Keywords: advertising, sales promotion, personal selling, publicity
ANALISIS KESEHATAN BANK DENGAN METODE CAMELS ( Kasus Pada PT. Bank Riaukepri Persero Tbk. Cabang Utama Pekanbaru Tahun 2013) ", Hermawanti; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Banking has a very important role for the economy of the community, its existence is able to simplify and accelerate the need for financial transactions and economic activity throughout the community, so it becomes very strategic banking business and compete in maintaining its existence. Bank health becomes very important for the economy needs to grow and thrive. Therefore, Bank Indonesia as the regulator and supervisor directs the activities of the bank's operational policy development with the provision of banking system in assessing the level of health should be measured by the bank's management in order to achieve the stability of the financial system in order to promote national economic growth.This research is a quantitative descriptive study in order to determine and analyze the health of banks commercial banks in PT. Bank Riaukepri Persero Tbk. Main Branch Pekanbaru in 2013 by using the CAMELS method.The method of measuring the level of health by using ratios as indicators of CAR, KAP, NPM, ROA, LDR, and IER on the bank's financial statements as the primary data. Results of research conducted on the average yield ratio and rank placement of components and factors of each factor indicates the PT. Bank Riaukepri Persero Tbk. Main Branch in 2013 Pekanbaru is rated "Healthy" or being in the Composite Rating (PK-2).Keywords: Bank of Health, CAMELS analysis methods, Ratio
ANALISIS PROSES PENGEMBANGAN PRODUK BARU DALAM RANGKA MENGHADAPI PERSAINGAN BISNIS (Kasus Pada MM. Cake & Bakery Pekanbaru) Alkurni, Wais; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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New product development should be the center of attention for the company as a clear contribution to the survival and prosperity of the company. In addition, new product development is closely associated with the success of a company in an effort to increase sales. By doing new product development, the company the opportunity to get new customers will be even greater. If the customer increases, then sales will increase. Of course, if the products are sold in accordance with what the expectations of consumers.The purpose of this study is to investigate and explain the new product development process undertaken MM. Cake & Bakery in order to face competition.The problem faced by MM. Cake & Bakery to market the resulting product is a consumer appetite is likely to change, more and more variety of products and new products on the market. For the MM. Cake & Bakery should be able to anticipate this situation, if the MM. Cake & Bakery is less sensitive to these conditions will lead to less influence on the products produced and marketed. Another issue that is important is the proliferation of businesses that target the same market, so it is necessary for MM. Cake & Bakery to develop products according to the needs and tastes of consumers.In general, the stages of new product development process includes eight stages: idea creation, idea screening, concept development and testing, marketing strategy, business analysis, product development, test marketing and commercialization.The method in this research include new product development process is carried out by MM. Cake & Bakery, the source of the data used are primary data, the data is in the form of interviews through focus group discussions with informants who are considered competent in answering questions and secondary data, the data is in the form of the data obtained and collected from MM. Cake & Bakery Jl. Kulim No. 61 C, Pekanbaru contains information relating to this research, such as company profile, targets and actual sales, the list of products along with the unit price and other data relevant to the study.Jom FISIP Volume 1 No.2 Oktober 2014 Page 2The results showed that the stages of new product development process is carried out MM. Cake & Bakery Pekanbaru there are six stages: idea creation, idea screening, concept development and testing, marketing strategy, business analysis and commercialization.In the implementation of new product development, MM. Cake & Bakery modifying existing products or changes, be it of the characteristics of the products, increase product quality, increase product type, product taste and change the shape and size of the product.Keywords: marketing strategy, new product, new product development process.
ANALISIS KEPUASAN PELANGGAN PADA HOTEL RESTY MENARA PEKANBARU Farhan, Rizky; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Customer satisfaction is a situation where the wishes,  expectations and customer requirements are met.  Customer satisfaction is defined as a form of consumer sentiment after comparing with their  expectations. Customer expectations on satisfaction, which is always  changing demands company professionality,  because satisfaction is indeed intercedes to improve quality ofservice.Based on the analysis to the Cartesian diagram Importance and Performance Analysis, there is one attribute that is entered into the first quadrant(Priority) which indicates the level of importance of these attributes considered important by consumers,  but the performance shown by this attribute is considered low or have not been maximal, that was  attribute 8 namelycompleteness and cleanliness of the rooms. There are three attributes that go intoquadrant II (Maintain Achievement) which shows attributes that are consideredimportant by consumers and the level of performance in line with expectationsconsumers. These Atribut were Attributes 2 (Health and Quality Menu), Attribute3 (Support Facility) and attribute 9 (Equipment Food) .there were three attributesinto the third quadrant (lower  priority)  which shows attributes that are considered less important by consumers and the level of performance in reality is not very good,  the attribute were attribute 1 (interior  room),  attribute 4(friendliness and sincerity), attribute 5 (fast response) and attribute 7 (standard room) . There was 1 attributes that go into quadrant IV (redundant) that showedlittle or no service attributes are important but the level of performance isconsidered excessive, the attributes was attribute 6 (Responsive and solution)Keyword : Cunsomers Satisfaction , Importance and Performance Analysis, IPA
ANALISIS PENGELOLAAN RISIKO OPERASIONAL SUATU BISNIS JASA EKSPEDISI LAUT UNTUK MEMUASKAN STAKEHOLDERS (Kasus pada PT. NAGAH BERLIAN cabang BELAWAN, SUMATERA Hutasuhut, Hari Fahmy; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The operational risk management is a very important thing to do by all companies,both companies of goods or services. This is done in order to the company can reduce or even to eliminate, the risk operational in the activity up to cause not the dekriments for the company.The purpose of the research is to identfy and to know the risk operational profile also to analyse expedition business risk management on PT. Nagah Berlian cabang Belawan, North Sumatera to satisfy the stakeholders.The method on research is how te process of the operational risk management that done by PT. Nagah Berlian, the sorce of the data used are primary data,the data is in the form of interviews through FGD mini or mini-group discussions with informants who the considered in answering the questions and which is directly connected with activity of operational risk management and secondary data, the data like datas that optained and summitted from PT. Nagah Berlian cabang Belawan, North Sumatera, Jl. Pelabuhan II No 1A, Belawan contains information relating to this research, such company profile, organitation structure, the list of ship fleet and the other data which is relevant with this research.The result of the research that doing was show that there are four ways in operational risk management done by PT. Nagah Berlian cabang Belawan, North Sumatera, including: to smallen the risks, to shift the risks, to control the risks, and the risk fundation.Keywords: risk management, stakeholders, marine services business expedition
ANALISIS KEBIJAKAN 5C DENGAN MENGGUNAKAN METODE ANALYTIC NETWORK PROCESS ", Muslimawati; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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5C‟s Analysis policy are extension of credit principles for banking industry. At PT. Bank Riau Kepri Domestic Branch Rumbai, Pekanbaru, this analysis are main principles for credit implementation for new client and beside that five analysis, PT. Bank Riau Kepri used The Letter of Management Decision No. 96/ KEPDIR/2009 as it orientation too.This research are purpose to knowing about 5C‟s analysis policy implementation by using analytic network process (ANP) method. In this research, the data used are primary data. Primary data was obtained from indepth interview with expert and practitioners that have more experiences about 5C‟s Analysis policy. Then, they have to answer some questioner at second meeting.The results show that from the five analysis policy instrument which character, capital, capacity, collateral and condition of economy is character. Character is main appraisal principles in 5C‟s analysis policy implementation. It showed that between expert/ academics and practitioners relatively dissents in their opinion related appraisal the 5C‟s analysis policy at PT. Bank Riau Kepri domestic branch Rumbai, Pekanbaru.Keyword : Policy Analysis, 5C‟s Analysis, A
PENGARUH WORD OF MOUTH DAN CUSTOMER COMMUNITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION DI BANGKINANG Alpita, Rizka; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted in Bangkinang City, and the purpose of this study was to determine the effect of word of mouth and customer community on buying decisions in Bangkinang City. The population in this study were all members of the community Yamaha Vixion Club (YVC) Bangkinang as many as 30 people. Samples were determined in this study are determined by census techniques, ie sampling technique when all members of the population used as a sample. The data used are primary data and secondary data. Data analysis method used is descriptive quantitative method.The results showed a partial word of mouth significant influence on purchasing decisions Yamaha motorcycle Vixion in Bangkinang City. While the customer community have a significant effect on purchasing decisions Yamaha motorcycle Vixion in Bangkinang City.Simultaneously, this research shows that word of mouth and customer community is besama both significantly influence purchasing decisions Yamaha motorcycle Vixion in Bangkinang City. R value of 0.890 means the closeness of the relationship between the dependent variable and independent variables is very strong. Adjusted R Square value of 0.778, which means word of mouth (X1) and customer community (X2) significantly by 77.8% on purchasing decisions Yamaha motorcycle Vixion in Bangkinang City, while the rest (100% - 77.8% = 22 , 2%) are influenced by factors - other factors.Keywords: Word of Mouth, Customer community, buying decision
ANALISIS KEPUASAN KONSUMEN MENGGUNAKAN MODEL KANO (KASUS PADA LEMBAGA BIMBINGAN BELAJAR SMART GANESHA CABANG PANAM PEKANBARU) Sembiring, Alfiusta; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The research was conducted at the Institute of Ganesha Smart TutoringBranch Panam Pekanbaru with the aim to analyze customer satisfaction in LBBGanesha Smart Panam Pekanbaru branch using a model canoe. Variable in thisresearch are: consumer satisfaction. The sample in this study are as many as 51customers using proportional random sampling technique. The analytical methodused is the Kano model analysis. The result showed that the model of Kano is theright model to improve customer satisfaction in LBB Ganesha Smart Cab. Panam,Pekanbaru. It can be seen from the attractive category that material submitted byLBB Tentor Smart Ganesha completed at each meeting as well as smart LBBGanesha has a teaching force which controls the material well, students in LBBsmart ganesha can improve self-esteem or pride in their students and follow theprogram the LBB Smart Ganesha can improve student achievement. grade mut besmart LBB Ganesha is no registration fee (registration geratis) and smart LBBGanesha provide WIFI geratis. Category One Dimensional namely educationcosts are relatively inexpensive and can be repaid. Ie indifferent category ofproducts in LBB Smart Ganesha in accordance with what is required of studentsand have a forte, the completeness of the products / services offered.Keywords: Consumer Satisfaction
PENGARUH LINGKUNGAN BISNIS TERHADAP KINERJA UMKM (KASUS PADA SENTRA PENGOLAHAN IKAN DI KAMPUNG PATIN, DESA KOTO MESJID, KAMPAR, RIAU) Rijal, Muhammad; Zuliarni, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to understand the influence of the business environment on the performance of UMKM. The population of this research is the whole business unit of fish processing in Kampung Patin, Desa Koto Mesjid, Kab. Kampar, Riau. The research is descriptive of quantitative research using census technique inside the sample collection. Of the population with 9 of respondents, wholly as sample. From 9 questionnaires, to all the questionnaires have been returned and can be processed.The results of research suggests that the business environment central in fish processing in central fish processing enterprises in Kampung Patin, Desa Koto Mesjid, Kab. Kampar, Riau is good. However the performance of small and medium macro entrepreneurs in central fish processing enterprises in Kampung Patin, Desa Koto Mesjid, Kab. Kampar, Riau not well. On the basis of the results of the analysis of data there are powerful relationship between the business environment with the performance of small and medium businesses UMKM. The direction of a relationship is positive, means the higher the business environment and has escalated the performance of small and medium businesses UMKM.Keyword: Business Environment, The Performance Of UMKM
Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Aprizal Putra, Aprizal Arfina, Gita Rizkia Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Devano, Alrido Martha Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Firman Mulyadi Fuad Arif Rahman Hajan Hidayat Hari Fahmy Hutasuhut Harlan, Fandy Bestario Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Mochtoha, Himawan Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naldi, Syafri Naysila, Assyfa Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Oktarici, Eddo Nanda Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rani Nadia Relon Taufik Hidayat RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Siregar, Multhahada Ramadhani Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda