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Filosofi Nilai-Nilai Budaya Sunda Grup Ma’soem Rozalena, Agustin; Ngare, Ferdinandus
Jurnal Sketsa Vol 4, No 2 (2017): Jurnal SKETSA
Publisher : LPPM BSI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.827 KB)

Abstract

ABSTRAK Tulisan ini bertujuan untuk mengetahui bagaimana filosofi budaya Sunda menjadi sumber kekuatan bagi budaya organisasi di Masoem Group. Metode penelitian ini adalah kualitatif dengan desain studi kasus. Data lapangan yang diperoleh dari sumber dengan teknik pengumpulan data yang digunakan adalah wawancara, observasi non partisipasi dan analisis dokumen. Hasil penelitian menunjukkan bahwa beberapa filosofi ke arah pendiri organisasi Sunda menghasilkan pewarisan budaya organisasi. Penelitian ini memiliki signifikansi strategis untuk pelaksanaan bidang studi komunikasi organisasi, mengingat implikasi dari nilai-nilai dan filosofi dalam Grup Masoem akan berdampak jangka panjang dan menjadi salah satu komponen dalam keberhasilan suatu organisasi. Bahkan hasil penelitian budaya organisasi ini diharapkan dapat menjadi inspirasi bagaimana organisasi dapat mewakili kekuatan dan kemajuan perusahaan dalam persaingan bisnis yang berkembang pesat. Kata Kunci: Filosofi, Budaya, Budaya Sunda. ABSTRACT This paper aims to find out how the philosophy of Sundanese culture becomes a source of strength for the organizations culture in Masoem Group. This research method is qualitative with case study design. The field data obtained from sources with data collection techniques used were interviews, observation of non-participation and document analysis. The results showed that some philosophy into the direction of the organizations founder Sunda resulting organizational cultural inheritance. This research has a strategic significance for the implementation of the field of organizational communication studies, considering the implications of the values and philosophy in the Group Masoem will impact the long term and be one component in the success of an organization. Even this organizational culture research results are expected to be an inspiration of how any organization can represent the strength and progress of the company in the rapidly growing business competition Keywords: Philosophy, Culture, Sundanese Culture.
Upaya pedagang kaki lima dalam mengatasi terpaan berita penyebaran Covid-19 di televisi Fadhilla, Intan; Ngare, Ferdinandus
Islamic Communication Journal Vol 5, No 2 (2020): EDISI JULI - DESEMBER
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2020.5.2.6158

Abstract

In a covid-19 pandemic situation like this, television media as information presenters, make social contributions by reporting to discussing social realities regarding the latest developments regarding the spread of the covid-19virus that is currently happening. In this case, news on television is the daily intake of the community, including the street vendors. Many media continued to launch and report the news to street vendors, who could not follow the government's directives to stay at home, because of the demands of work and the daily economy. However, the effect of news exposure is felt by street vendors and has its impact on them, so efforts are needed to overcome the exposure to the covid-19 news. This study aims to determine how the community's efforts to deal with exposure to covid-19 news on television. The research method used is a descriptive qualitative research method, using the theory of individual differences. The results of the research obtained from this research are street vendors in Cikedokan village, who are often exposed to news about covid-19 on television every day with a high frequency of broadcasts (often), so an effort to overcome exposure to the news is to limit yourself to watching. the latest news about covid-19 that is broadcast, besides that, street vendors are more selective in choosing good news for consumption so that it does not affect their attitudes and work in their day to day and do not forget to also obey government directions and ask more people. understand a situation like this pandemic.
Pelatihan Business Pitching Bagi Pelaku UMKM Dalam Menarik Minat Investor S, Yulia Sariwaty; Azhar, Dimas Akhsin; Retnasary, Maya; Rahmayani, Rani; Ngare, Ferdinandus
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 5 No 1 (2025): Januari 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v4i1.1335

Abstract

Micro, Small and Medium Enterprises (in Indonesia it’s known as UMKM) are one of the pillars of the Indonesian economy, their existence contributes greatly to the national GDP. The downturn experienced by UMKM during the pandemic did not last long, many new strategies and innovations emerged to create new business ideas and opportunities. However, this is still hampered by capital problems. The government in collaboration with banks has provided access to capital assistance for UMKM players through the people's business credit policy. Several state-owned companies have also opened opportunities to provide capital loans including business assistance for UMKM as a form of Corporate Social Responsibility, but in an effort to apply for business capital loans, business actors must have the ability to convince financiers or investors about the business or business they will do. Business pitching training for UMKM was organised to provide learning for participants to be able to present and convince investors of their business ideas. The training was carried out using a seminar method for material briefing followed by a workshop as a form of practice of the material that had been received. All participants were enthusiastic about gaining knowledge from attending this training, and hoped that there would be further training that would equip them with other new knowledge.