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PEGARUH ATRIBUT PRODUK DAN BAURAN PROMOSI TERHADAP MINAT BELI”. (STUDI KASUS PEMBALUT WANITA SOFTEX PADA MALL BLOK M SQUARE KEBAYORAN BARU. JAKARTA SELATAN)” Hendarsih, Ida; Harjunawati, Sri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 2 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study discusses the effect of product attributes and promotion mix on softex sanitary buying interest in Blok M Mall, South Jakarta. The aim is to find out the factors that influence consumer buying interest. Because at this time the increasingly fierce product competition in the sanitary napkin business, with the emergence of new brands. The analytical method used is research The method used is a quantitative method. The sampling technique used was the simple random sampling method, which is a sampling technique that was randomly random sampling, the number of respondents was 150 people. Data collection by observation, documentation and questionnaire. Testing indicators or questionnaires from calculations using SPSS 20. From the results of the analysis there is a significant effect between product attributes and promotion mix on buying interest. The results of this study indicate that product attributes and promotion mix of positive relations to buying interest with multiple correlation analysis coefficients indicate the Adjusted R Square number of 0.851 this means 85.1% from consumer buying interest can be explained by the variation of the two independent variables namely product attributes and promotion mix, while the remaining 14.9% consumer buying interest is influenced by other variables.
METODE DEDICATED STORAGE FIFO UNTUK BAHAN BAKU BERKUALITAS PADA PT FRISIAN FLAG INDONESIA PLANT PASAR REBO JAKARTA TIMUR Ida Hendarsih; Sri Harjunawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 3 (2024): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Administrator gudang menginput data ke sistem berdasarkan nomor inbound delivery dan membuat label identitas barang sesuai jenis bahan baku dan jumlahnya perpalet. Berdasarkan lay out setiap area disetting ke dalam sistem dengan sebutan BIN (jalur / line) yang dicetak dalam bentuk barkode dan ditempel di setiap jalur penyimpanan untuk mempermudah pengawasan kualitas bahan baku yang akan digunakan untuk diperoleh produk yang berkualitas sesuai dengan standar. Penelitian ini menggunakan metode kualitataif deskriptif dengan menggunakan data sekunder yang berhubungan dengan data sistem penyimpanan bahan baku, data tata letak gudang bahan baku existing, aliran bahan di gudang bahan baku, standarisasi nasional Indonesia mutu susu kental manis. Selanjutnya dilakukan kajian lebih dalam apakah system ini cukup efektif dan efisien untuk diterapkan pada perusahaan tersebut.
PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION Harjunawati, Sri; Baidawi, Taufik; Hendarsih, Ida
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.4995

Abstract

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.
Keberhasilan Manajemen Penjualan Zigzag Lasserwork Setvive di Semarang Menggunakan Java (Netbeans 7.3) Harjunawati, Sri; Addin, Syahrial; Hendarsih, Ida; Marthanti, Amas Sari
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v1i2.756

Abstract

This research examines the success of Sales Information System Management at Zigzag Lasser Work Service, Semarang, Indonesia. The proposed system is a computerized information system where data can be managed and integrated properly and built with Java programming (Netbeans 7.3) based on localhost. With the proposed Sales Information System, it is able to produce fast, accurate and timely information to facilitate processing of product data, order data, payment data, delivery data or delivery of goods. Sales reports and income reports are generated automatically with integrated processing so as to produce reports that are accurate, fast and can be justified. The speed of data processing and minimizing the occurrence of human error can help management reduce costs in order to apply economic principles to achieve maximum profit.