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All Journal J-MACC : Journal of Management and Accounting EKUITAS (Jurnal Ekonomi dan Keuangan) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen International Journal of Management and Business Economics Journal of Artificial Intelligence and Digital Business
Rahayu
Fakultas Ekonomi Universitas Islam Majapahit
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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CONSUMER COMPLAINT BEHAVIOR (CCB) PELANGGAN MINIMARKET DI JOMBANG Rahayu Rahayu
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 15 No 1 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2011.v15.i1.194

Abstract

The business development are getting very competitive especially in retail…….; the businessman must be responsive to the customers complaint and handle the unsatisfied service given. In this research, the categorized of cause of complaint are: the price labeling, the miscalculated by cashier, the services and products problems. Alternative of Cunsomer Complaint Behavior which is taken by the customers influenced by simple complaints and asking compensation to fix demographic factors or some situation of CCB is also influence by choosing complaints alternatives. Some alternatives action of CCB done by the customers with dissatisfactions are : complaining by phone, meeting cashiers directly  (the most popular alternative), meeting the retail employees, meeting the customer service representative, calling the retail company to obtain the procedure on how to complain, meeting the supervisor, complaining by mass media (radio, newspapers), using the mediation service by the consumers complaint service. Customers have many CCB hierarchies, however, the procedures and actions intensity are varies. The action intensity is the next step of hierarchy and the situational to the customers. The economics and psychological factor is the most basic consideration to differentiating steps of CCB which need for the customers doing complaint.
PENGARUH APLIKASI STRATEGI JUST IN TIME TERHADAP EFEKTIVITAS DAN EFISIENSI BIAYA PRODUKSI PADA PT. SANTOSA JAYA ABADI SIDOARJO Rahayu Rahayu
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2005)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2005.v9.i4.299

Abstract

Just in time (JIT) is one of concepts that support cost management to anticipate the change that happens in industrial environment because of the advance of technology and automation. In a concept, JIT doing cost elimination through elimination of inventory number (inventory equals 0). This elimination of inventory number automatically lost the cost of storage and transportation, and cause the decrease of tolerate level toward product error. The aim of this research is to know and examine the influence factors of purchase, production, material shipment, product shipment and JIT environment simultaneously that have significant influences toward the cost production’s effectively and efficiently at PT. Santosa Jaya Abadi Sidoarjo, and also to know and examine the dominant influence factors of purchase, material shipment, product shipment, and JIT environment toward cost production’s effectively and efficiently at PT. Santosa Jaya Abadi Sidoarjo. The result of analysis shows that the first hypothesis that proposed in this research that is, “it is factors of purchase, production, and material shipment, product shipment, and JIT environment simultaneously have significant influence toward the cost production’s effectively and efficiently at PT. Santosa Jaya Abadi Sidoarjo” is accepted. This is supported by the result of F-test, in which the result shows that Fcount­ (14.521) > Ftable (3.13). By seeing on the value of R square = 0.729, it means that the up-down variation of Y variable (cost production’s effectively and efficiently at PT. Santosa Jaya Abadi Sidoarjo) as much as 72.9% is influenced by all independence variable in model and the rest as much as 27.1% is stipulated by  variable out side of model. It means that the contribution of independence variables in model is good enough because it is more than 50%. Beside this, there are many variables that influences the effectively and efficiently of cost production at PT. Santosa Jaya Abadi Sidoarjo that not examined in this research. The second hypothesis, that is, “JIT environment have dominant influence toward the cost production’s effectively and efficiently at PT. Santosa Jaya Abadi Sidoarjo” is accepted. This is supported by the result of t-test which is the value of tcount is 4.735, and ttable is 1.96, so that tcount > ttable. Beside this, the dominant influence can be stipulated with the highest value of r2 for JIT environment factor, that is, as much as 0.00476.
PENGARUH PERSEPSI EXPRESSIVENESS, MANFAAT, KEMUDAHAN PENGGUNAAN, NORMA SOSIAL DAN PERSEPSI KUALITAS SISTEM TERHADAP NIAT NASABAH MENGGUNAKAN SMS BANKING DENGAN GENDER SEBAGAI VARIABEL MODERASI PADA BANK BRI DI SURABAYA Rahayu Rahayu
J-MACC Vol 2 No 2 (2019): October
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.34 KB) | DOI: 10.52166/j-macc.v2i2.1660

Abstract

The combination of cellular telephone technology with internet technology lately is increasingly rife discussed. The analysis in this study was criticized that the population was customers who had savings in BRI Surabaya and had not used BRI SMS banking services, with a sample requirement of 100 respondents. The results of the study indicate that the perceived benefits affect the intention to use SMS banking more strongly in men than women. Then the hypothesis is accepted, because it can be seen from the value of the beta coefficient in men the value of the beta coefficient (0.432) is greater than women whose beta coefficient value (0.225). Perceived ease of use affects the intention to use SMS banking more strongly in women than men. Then the hypothesis is accepted, with a beta coefficient value (-0.188) smaller than women whose beta coefficient value (0.286). Social norms affect the intention to use SMS banking more strongly in women than men. Then the hypothesis is rejected, because it can be seen from the value of the beta coefficient, where in men the value of the beta coefficient (0.314) is greater than women whose beta coefficient value (0.191). The perceived quality of the system influences the intention to use SMS banking more strongly in men than in women. Then the hypothesis is rejected, because it can be seen from the value of the beta coefficient, where in men the value of the beta coefficient (0.398) is smaller than women whose beta coefficient value (0.429). This is due to the fact that women in Surabaya are considered more to consider risk, safety and quality
PENGARUH FASILITAS DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA AIR TERJUN DLUNDUNG MOJOKERTO Rahayu; Yahya; Hartono
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 4 No. 2 (2021): Agustus 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines influence of facilities and locations on the decision to visit the dlundung waterfall Mojokerto, the first problem studied was the influence of facilities on visiting the dlundung waterfall Mojokerto , the second problem was the influence of the location on visiting the dlundung waterfall Mojokerto and the third problem about the influence facilities and location of the decision to visit the dlundung waterfall Mojokerto. This study aims to determine the extent of the influence of facilities (X1) and location (X2) on the decision to visit the tourism of dlundung waterfall Mojokerto. the method used in this study is a non probability sampling method by means of incidental sampling. The sample used in this study was 100 tourists who visited the tour of the dlundung waterfall . The analytical method used is multiple linear analysis. This type of research is quantitative. The data obtained are primary data from the respondent's answers to the questionnaire distributed. The results of the research show that the facility variable (X1) has no effect on the decision to visit the dlundung reservoir, as evidenced by the t test where tcount <ttable is 0.384 <1.661, and the probability value is greater than 0.05 which is 0.702> 0.05 . Whereas the location variable (X2) influences the decision to visit the dlundung Mojokerto reservoir, as evidenced by the t test where t count> t table is (5,999> 1,661). While the significant probability value is greater than 0.05, which is 0,000> 0.05. and the results of simultaneous test facilities and location variables have a low effect of 29.4% while the remaining 70.6% is explained by variables not examined for the decision to visit the dlundung waterfall Mojokerto.
The Influence of Digital Marketing on Domino's Pizza Purchasing Decisions in Mojokerto City Dea Vike Permata Sari; Rahayu; M Syamsul Hidayat
International Journal of Management and Business Economics Vol. 1 No. 3 (2023): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v1i3.402

Abstract

The presence of the internet, which has been used by almost all Indonesian people, both in cities and villages, is able to provide new opportunities for companies, including restaurant companies. Domino's Pizza is one of the fast food outlets from the United States which is quite well known in Indonesia. Domino's Pizza serves a variety of fast food and as the name implies the main menu of this outlet is Pizza. As a multinational company, of course Domino's Pizza has an adequate digital marketing plan. This research uses descriptive quantitative method. With a sample of Domino's Pizza Mojokerto consumers as many as 100 respondents and tested using SPSS 25. The results showed that the website had a significant and positive effect on the purchase decision of Domino's Pizza Mojokerto with a regression coefficient b of 0.226, Instagram had a significant and positive effect on the purchase decision of Domino's Pizza Mojokerto with the value of the regression coefficient b is 0.351, and Facebook has a significant and positive effect on the purchase decision of Domino's Pizza Mojokerto with a regression coefficient b of 0.212.
ANALISIS FAKTOR FAKTOR MARKETING OFFLINE DAN ONLINE YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ( PADA CAFE LAGEND) Moh. Syafiur Rosyidin; Rahayu; Rini Armin
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2901

Abstract

Saat ini banyak pesaing sejenis berupa cafe yang mendominasi di daerah Mojokerto khususnya gedeg,Dengan demikian Pemilik café lagend berlomba lomba untuk membuka dan menciptakan bisnis baru di sektor kuliner. Café Lagend adalah salah satu tempat kuliner yang lokasinya berada di desa jeruk seger,Kecamatan gedeg,Kabupaten Mojokerto aneka Minuman jenis kopi di cafe ini sangat beragam dari mulai dari kopi jagung buatan sendiri,aneka macam kopi,makanan dan lainnya. Café Lagend memanfaatkan sistem pemasaran melalui media online meliputi Instagram,Whatsapp dan Facebook serta media offline meliputi marketing mix 7p.Penelitian ini bertujuan untuk menganalisis Faktor-faktor Marketing Offline dan Online yang Mempengaruhi Keputusan Pembelian di Café Lagend, dengan populasi sebanyak 115 responden yang menggunakan teknik Accidental Sampling. Teknik analisis data yang digunakan dalam penelitian ini menggunakan metode analisis faktor yang meliputi perumusan masalah ,menyusun matriks korelasi dengan dua tahapan yaitu Bartlett Test Of Sphericity (BTS) dan Kaiser-Mayer-Olkim (KMO).Hasil penelitian menunjukkan nilai eigenvalues, didapatkan 9 faktor baru yang terbentuk. Besarnya keragaman yang mampu diterangkan oleh faktor 1 sebesar 10,047%. keragaman yang mampu dijelaskan oleh faktor 2 sebesar 18,659%. keragaman yang mampu dijelaskan oleh faktor 3 sebesar 7,911%. keragaman yang mampu dijelaskan oleh faktor 4 sebesar 6,993%. keragaman yang mampu dijelaskan oleh faktor 5 sebesar 6,466%. keragaman yang mampu dijelaskan oleh faktor 6 sebesar 6,286%. keragaman yang mampu dijelaskan oleh faktor 7 sebesar 5,732%.keragaman yang mampu dijelaskan oleh faktor 8 sebesar 5,726%. keragaman yang mampu dijelaskan oleh faktor 9 sebesar 5,053%.
Pengaruh Beban Kerja Stres Kerja dan Komunikasi Terhadap Semangat Kerja (Studi pada Karyawan PT Besi Baja Metalindo Mojokerto) Azimatul Khabibah; Rahayu Rahayu; Kasnowo Kasnowo
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1276

Abstract

A company is one of the types of business entities protected by law as the place where the production process of a good or service is used to meet the needs of society. To the company’s goals, it requires the contribution of good employees. Cultivating a high working spirit should be considered by the company’s managers as an obligation whose nature is constant. Especially with regard to the workload that can cause work stress, communication between employees that can lead to an increase or decrease in working spirit. The aim of this survey is to know the impact of workload, work stress, and communication on employee work spirit. This research population is the entire staff of PT Iron Steel Metalindo of Mojokerto district. The sample was 78 using saturated sampling techniques. Data analysis techniques use double linear regression analysis with the help of the SPSS 25 program. Research findings show that workload variables have a negative and significant influence on the work spirit, work stress has a negative, significant impact on the working spirit, and communication has a positive and significant effect on the job spirit.
Pengaruh Green Innovation terhadap Environmental Performance dan Copetitive Adventage Rahayu; Rini Armin; M Adik Rudiyanto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v6i2.2756

Abstract

This study aims to examine the effect of Green Innovation on environmentally sensitive performance. Green Innovation includes the sub-dimensions of green product innovation and green process innovation, while environmentally sensitive performance. has two sub-dimensions as environmental performance and competitive adventage. The sample of this research is batik SMEs in East Java that apply Green Innovation. The sample size is 221 batik SMEs which was carried out by random sampling technique. The results of testing the hypothesis through the Pearson Correlation data analysis technique show that there is a significant relationship between green innovation and environmental performance. In addition, green innovation also affects environmental performance and competitive adventage. The effect of green innovation on environmental performance was found to be higher than competitive adventage. This study reveals that, batik SMEs that apply green innovation receive positive perceptions and opinions from various groups, especially consumers who are fanatical about batik products that have a high level of environmental concern.
Pengaruh Algorithmic Marketing terhadap Pengambilan Keputusan Konsumen Digital pada TikTok Shop Dimoderasi Tantangan Consumer Autonomy Handoko, Toto Heru Dwi; Rahayu, Rahayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5564

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh algorithmic marketing terhadap pengambilan keputusan konsumen digital pada TikTok Shop dengan menempatkan tantangan consumer autonomy sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 200 pengguna TikTok Shop di Indonesia. Data dianalisis menggunakan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa algorithmic personalization (β = 0,214; p = 0,002), algorithmic exposure intensity (β = 0,287; p < 0,001), perceived algorithmic transparency (β = 0,146; p = 0,039), dan algorithmic persuasion power (β = 0,321; p < 0,001) berpengaruh positif dan signifikan terhadap pengambilan keputusan konsumen digital. Tantangan consumer autonomy berpengaruh negatif signifikan terhadap pengambilan keputusan konsumen (β = -0,198; p = 0,004). Efek moderasi consumer autonomy terbukti kuat pada hubungan algorithmic exposure intensity (β = 0,184; p = 0,001) dan algorithmic persuasion power (β = 0,211; p < 0,001), bersifat sedang pada perceived algorithmic transparency (β = 0,103; p = 0,046), serta lemah dan tidak signifikan pada algorithmic personalization (β = 0,062; p = 0,269). Model penelitian memiliki daya jelaskan yang kuat dengan nilai Adjusted R² sebesar 0,63.
Co-creation melalui media sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola di Indonesia Saifuddin Zuhri; Toto Heru Dwihandoko; Rahayu Rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3945

Abstract

Abstract Co-creation has become a compelling concept in innovation involving companies and customers. Communication between companies and consumers is now seen as a central factor in the success of both existing and new products or services. Numerous studies have emphasized the importance of co-creation through active customer participation. In today's era of consumer sovereignty, social media platforms and corporate websites have become major enablers of user-generated content. This study explores customer co-creation through social media, using Coca-Cola's “Share a Coke” campaign as a case study. This campaign, recognized as one of the most iconic co-creation initiatives, was launched in several countries, including Indonesia. The research applies a qualitative method to examine how social media platforms facilitated the interaction between brand and consumer, allowing customers to become co-creators of value. In Indonesia, the campaign replaced the Coca-Cola logo on bottles with 70 popular local names, encouraging consumers to share their personalized experiences online. The study finds that co-creation in this campaign was driven not only by promotional incentives but also by emotional, social, and psychological motivations. It also highlights how digital marketing and social media have shifted power from companies to consumers, positioning the consumer as an active participant in branding and innovation.
Co-Authors Azimatul Khabibah Dea Vike Permata Sari Dwihandoko, Toto Heru Handoko, Toto Heru Dwi Hernanik, Nova Dwi kasnowo, kasnowo M. Adik Rudiyanto M. Syamsul Hidayat Moh. Syafiur Rosyidin Rini Armin Saifuddin Zuhri SYAIFUL BAHRI Tio Arriela Doloksaribu Toto Heru Dwihandoko Yahya