Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science
Ni Luh Gde Sri Sadjuni
Program Studi Pengelolaan Perhotelan, Politeknik Pariwisata Bali
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Celebrity Endorsement Through Social Media Instagram on Purchase Intention at the Westin Resort Nusa Dua, Bali Ni Made Suastini; I Putu Riyan Melvin; Prastha Adyatma; Ni Luh Gde Sri Sadjuni; Ni Luh Ketut Sri Sulistyawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 3 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i3.5344

Abstract

A guest's decision to stay is an important factor in the hospitality industry, and a decrease in the decision to stay can have an impact on room occupancy rates. Potential guests will consider various factors before deciding to make a purchase, and purchase intention will arise before they make a decision. One of the factors that can influence purchase intention is celebrity endorsement, which is utilizing celebrity figures. This study aims to determine how celebrity endorsement affects room purchase interest through Instagram social media at The Westin Resort Nusa Dua, Bali. The population of this study are Instagram social media users with the criteria, namely people who have an Instagram social media account and have seen The Westin Resort Nusa Dua, Bali using celebrity endorsement on Instagram social media. The sample size used in this study was 100 respondents. The questionnaire was distributed online via google form. The data analysis techniques used are classical assumption test, multiple linier regression test, t-test, F-test and coefficient of determination test. The results stated that there is a significant influence partially or simultaneously (together) between visibility, credibility, attraction and power owned by celebrity endorsement on room purchase interest through Instagram social media at The Westin Resort Nusa Dua, Bali. Overall, celebrity endorsement has a contribution to influence purchase intention by 52% in the moderate / moderate category, while the remaining 48% is influenced by other factors not examined in this study, namely online customer review and price.
Pengaruh Harga dan Promosi Terhadap Minat Beli Kamar di Hotel X Nusa Dua Felicita Maya Anggita; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1782

Abstract

Industri perhotelan terus mengalami perkembangan pesat, yang mendorong persaingan ketat antar hotel untuk menarik lebih banyak wisatawan. Dalam menghadapi persaingan ini, hotel perlu mengadopsi strategi efektif yang mampu meningkatkan minat beli calon tamu. Salah satu strategi yang kerap digunakan adalah penetapan harga dan promosi yang tepat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan promosi terhadap minat beli kamar di Hotel X. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai teknik pengumpulan data. Populasi dalam penelitian ini melibatkan pengikut aktif media sosial Instagram Hotel X. Responden dalam penelitian ini sebanyak 100 orang dengan metode purposive sampling. Kuesioner akan disebarkan menggunakan google form dengan menggunakan skala likert 5 poin untuk mengukur 23 item pernyataan. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan program SPSS for windows version 23. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan secara parsial maupun simultan antara harga dan promosi terhadap minat beli kamar di Hotel X. Harga dan promosi memberikan pengaruh sebesar 64,4% terhadap minat beli kamar, sedangkan sisanya sebesar 35,6% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.
Co-Authors Felicita Maya Anggita I Putu Riyan Melvin Ni Desak Made Santi Diwyarthi Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Nyoman Gede Mas Wiartha Prastha Adyatma