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All Journal Jurnal Akuntansi dan Manajemen Jurnal Orientasi Bisnis dan Entrepreneurship Studi Ekonomi dan Kebijakan Publik Journal of Accounting, Management and Economics Research Research of Accounting and Governance
Nursanita, Nursanita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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 1 
Determinant Factors of Firm Value in Coal Mining Firms: Evidence from Indonesia Cahyono, Koko; Nursanita, Nursanita
Research of Accounting and Governance Vol. 2 No. 2 (2024): JULY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rag.v2i2.290

Abstract

This research investigates how firm value in coal mining companies is influenced by profitability, leverage, and corporate governance between 2014 and 2020. Utilizing a quantitative approach with a descriptive methodology, the study analyzed secondary data from 21 coal companies, totaling 147 data points, sourced from the Indonesian Stock Exchange (BEI). Findings reveal that Debt-to-Equity Ratio (DER) and the presence of an Independent Board of Commissioners positively affect firm value. Conversely, managerial ownership and the Audit Committee's impact on firm value were negligible, due to limited managerial stakes and inadequate audit committees. Return On Assets (ROA) did not affect firm value, likely due to significant data variation and decreasing trends. The study suggests that a robust corporate governance structure ensures informed decision-making and minimizes strategic errors. Management should focus on enhancing operational efficiency to boost profitability.
The Influence of Endorser Promotion and Brand Attachment on Repurchase Intention with Mediation Brand Commitment Faruqi, Faris; Larasati, Melyan Eka; Nursanita, Nursanita; Anthonino, Dean Salomo
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4187

Abstract

The study delves into the influence of exogenous variables, specifically endorser promotions (X1) and brand attachment (X2), on the endogenous variable, repurchase intention (Y), mediated by brand commitment (Z). Conducted via quantitative methods and SmartPLS software, it targets Barenbliss consumers exposed to TikTok promotions. Primary data was collected through Google Forms and Excel. Findings reveal direct effects: (1) Endorser promotions positively impact repurchase intention, (2) Brand attachment lacks a direct effect on repurchase intention, (3) Endorser promotions positively affect brand commitment, while (4) Brand attachment does not directly impact brand commitment. Additionally, (5) Brand commitment positively influences repurchase intention. Indirect effects include: (6) Endorser promotions impacting repurchase intention through brand commitment, and (7) No indirect effect of brand attachment on repurchase intention via brand commitment. The study underscores the importance of bolstering endorser promotions on TikTok to enhance repurchase intentions. Strengthening brand commitment through high-quality collaborations fosters sustained repurchase intentions. While brand attachment's direct impact may be lacking, nurturing emotional connections with consumers remains vital. Integrating effective endorser promotions with strategies to cultivate brand attachment nurtures loyalty and fosters enduring consumer relationships.
Makna laba pada rumah makan gratis pendekatan studi fenomenologi Mais, Rimi Gusliana; Nursanita, Nursanita; Wahyuni, Sinta Sri
Jurnal Manajemen Vol 20 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v20i2.940

Abstract

This research aims to understand the views of the owners of the Ciangsana Free Restaurant in interpreting profits. This research is qualitative research using phenomenological methods. The phenomenological method is considered appropriate to use in this research because this research is unique and represents someone's life experience. Data collection methods in this research used interviews, observation, and literature study. This research shows that the owner of the Ciangsana Free Restaurant defines profit with 3K, namely tranquility, happiness, and blessings. The owner of the Ciangsana Free Restaurant interprets tranquility as a condition of living that is safe, peaceful, and without any relatives. The owner of Ciangsana Free Restaurant interprets profit happiness as a feeling of happiness because he can share it with others. Profit is interpreted as a blessing by the owner of the Ciangsana Free Restaurant as a form of blessing of good fortune that continues to flow endlessly, as the sufficiency of life given by Allah SWT. The blessings of life that are felt in the form of family health and the benefits of life towards others are an inspiration for goodness for many people.
Key Factors Shaping Millennials' Decisions to Choose Sharia Mortgage Financing Sufa, Faila; Nursanita, Nursanita
Journal of Accounting, Management, and Economics Research (JAMER) Vol 3 No 2 (2025): JANUARY 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v3i2.210

Abstract

This study examines the factors influencing millennials' decisions to take Sharia mortgages. It employs causal hypothesis testing with a quantitative approach, using multiple linear regression analysis via SPSS Statistics 25. The population includes DKI Jakarta residents aged 20-40 years with income or employment. A sample size of 100 respondents was determined using the Slovin formula based on the Nine Targeted Samples Method. Primary data were collected through online questionnaires distributed via Google Forms. The study findings reveal that house prices positively and significantly affect millennials' decisions to opt for Sharia mortgages. Conversely, house location has a significant negative effect on their decisions. Additionally, promotion and religiosity both have positive and significant influences on the decision to take Sharia mortgages. The results underscore the importance of promoting the benefits and advantages of Sharia mortgages, particularly highlighting their differences from conventional mortgages. The implications of these findings suggest that stakeholders should provide clear, accessible, and educational information to help millennials understand the unique features of Sharia mortgages. By addressing pricing, location concerns, and promotional efforts while aligning with religious values, organizations can better cater to the preferences of this demographic, ultimately increasing the adoption of Sharia-compliant financial products.
Analisis Teori Keagenan, Peran Tata Kelola, Dan Peran Tata Kelola Bisnis Untuk Mengatasi Konflik Kepentingan Okta, Agatha Danar Kristia; Nursanita, Nursanita
Studi Ekonomi dan Kebijakan Publik Vol. 3 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v3i2.4980

Abstract

Purpose: The aim of this study is to analyze the application of agency theory and the role of corporate and business governance in addressing conflicts of interest, using a case study of fraud committed by insurance agent Swita Glorite Supit from Sinarmas MSIG Life. Methodology: This study uses a descriptive qualitative approach. The research focuses on a real-life case involving Sinarmas MSIG Life, specifically examining governance practices and agent misconduct. No software was used, but the study is based on literature review, document analysis, and interpretation of agency theory principles in the context of a fraud case. Result: The findings reveal that information asymmetry and weak internal control systems are the root causes of agency-related issues. The analysis also highlights the importance of implementing good governance principles including transparency, accountability, and risk management to protect policyholders and uphold the reputation of the insurance industry Conclusions: The case of Swita Glorite Supit reflects a systemic failure in corporate and agency governance. The misconduct stems not only from individual actions but also from weak oversight, ineffective code of ethics implementation, and the lack of a strong ethical culture to prevent and detect fraud. Limitations: A limitation of the study is that it focuses on a single case and does not include quantitative data or perspectives from a broader range of agents or companies, which may affect generalizability. Contribution: This study contributes to the understanding of agency theory application in the financial services sector, particularly in insurance. It is useful for corporate governance practitioners, policymakers, insurance companies, and researchers in the fields of business ethics, governance, and risk management.
Co-Authors Cahyono, Koko Dean Salomo Kumenaung Faila Sufa, Faila Faruqi, Faris Larasati, Melyan Eka Okta, Agatha Danar Kristia Rimi Gusliana Mais Wahyuni, Sinta Sri