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All Journal Kontigensi: Jurnal Ilmiah Manajemen IIJSE JER
Muhammad Ikhsan Harahap
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village Tria Wardani; Nurbaiti Nurbaiti; Muhammad Ikhsan Harahap
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3803

Abstract

The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace.
The Analysis of the Role of Electronic Word of Mouth (E-WOM) in Increasing the Number of Customers at Bank Sumut Syariah KCP Rantauprapat Mei Linda Ritonga; Yenni Samri Juliati Nasution; Muhammad Ikhsan Harahap
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.578

Abstract

The increasingly competitive development of the business world means that Bank Sumut Syariah must make efforts to carry out promotions to introduce its products to the public in an effective way. One strategy to increase the number of customers is to utilize Electronic Word of Mouth (E-WOM) which is considered an effective promotional strategy to increase the number of customers. The aim of this research is to find out the role of Electronic Word of Mouth (E-WOM) in increasing the number of customers at Bank Sumut Syariah KCP Rantauprapat. The research method used in this research is a descriptive-qualitative method with literature study and the types of data used are primary and secondary data. Primary data acquisition was carried out using the interview method and secondary data in the form of supporting documents and previous research relevant to this research. The results obtained from this research are that the E-WOM indicator plays a very important role in attracting customers' interest in using Bank Sumut Syariah KCP Rantauprapat products. What plays the most role in attracting customer interest is the content indicator where customers obtain information and education from content published through the company's social media. E-WOM Bank Sumut Syariah was formed from comments submitted by customers on the Bank Sumut Syariah KCP Rantauprapat website which can be accessed by anyone who wants to get further information about Bank Sumut Syariah KCP Rantauprapat.
Analisis Siklus Produksi Beras Untuk Meningkatkan Economic Suntainability Masyarakat Kabupaten Mandailing Natal Marisa Situmorang; Fauzi Arif Lubis; Muhammad Ikhsan Harahap
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2226

Abstract

Penelitian ini bertujuan untuk menganalisis siklus produksi beras di Kabupaten Mandailing Natal dalam kerangka economic sustainability yang mencakup dimensi ekonomi, sosial, dan lingkungan. Permasalahan utama yang dihadapi adalah fluktuasi produksi yang menyebabkan ketidakseimbangan antara kebutuhan dan ketersediaan beras daerah. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik triangulasi data, yaitu menggabungkan hasil wawancara, observasi lapangan, dan data dokumentasi. Data primer diperoleh melalui wawancara dengan petani, perangkat desa, penyuluh pertanian, dan pihak Dinas Pertanian, sedangkan data sekunder bersumber dari publikasi Badan Pusat Statistik (BPS) serta Survei Kerangka Sampel Area (KSA). Hasil penelitian menunjukkan bahwa secara ekonomi, efisiensi produksi masih rendah akibat tingginya biaya dan ketergantungan pada pupuk kimia. Secara sosial, kesejahteraan petani masih terbatas meskipun peran kelompok tani dan penyuluh mulai meningkat. Dari sisi lingkungan, penggunaan pupuk kimia berlebih menurunkan kesuburan tanah dan kualitas air. Produksi beras di Mandailing Natal berkaitan erat dengan Sustainable Development Goals (SDGs), khususnya SDG 1, 2, 8, dan 12, serta sejalan dengan prinsip maqāṣid syariah yang menekankan keseimbangan antara kesejahteraan ekonomi, keadilan sosial, dan kelestarian lingkungan dalam pembangunan pertanian berkelanjutan.
Co-Authors Arifin Fauzi Lubis Maidalena Maidalena Marisa Situmorang Mei Linda Ritonga Nurbaiti Nurbaiti Regina Julmasita Tria Wardani Yenni Samri Juliati Nasution