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All Journal Journal of Entrepreneur, Business and Management Abdi Samulang : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Akuntansi dan Bisnis
Hery Fadly
Universitas Megarezky, Makassar, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pembuatan Akun Pada Sosial Media Sosial Marketing Untuk Menunjang Pemasaran UKM Lorong Hery Fadly
ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): JANUARI|ABDI SAMULANG
Publisher : Yayasan Habiburrahman Jamalu Bina Ummat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61477/abdisamulang.v2i1.13

Abstract

The research aims to see how important it is to create online social media accounts for alley SMEs and also how big the influence of social media marketing is on the marketing of alley UKM businesses. From the results, the researchers found that alley SMEs really needed marketing social media accounts so they could help do online marketing. Because it is felt that online marketing is an effective alternative way that will have a positive impact on increasing sales.  
Media Elektronik Internet Bangking Sebagai Bentuk Kepercayaan Masyarakat Dan Hasil Yang Lebih Akurat Hery Fadly
ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2023): JULI| ABDI SAMULANG
Publisher : Yayasan Habiburrahman Jamalu Bina Ummat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61477/abdisamulang.v2i2.19

Abstract

People more often use Internet banking on mobile phones and laptops to transact with consumers. Due to the existence of this banking internet electronic media, people more often transact at home so there are cost and time savings. The development of banking services carried out through the Internet is increasingly widespread along with the rapid growth of information technology. Product innovation factors and technological developments have become an inseparable part of the development of the banking industry to improve service quality so that it becomes faster, better, and more efficient. However, the issue of transaction security and customer protection is a concern for the development of Internet banking in the future, especially because there is no legal certainty for customers where there is no form of regulation of Internet activities in Indonesia. Security issues are not only for the benefit of customers but also for the interests of the Internet banking provider bank itself and the banking industry as a whole
Optimalisasi Potensi Usaha Mikro dan Kecil Melalui Penerapan Strategi Pengembangan Bisnis Berkelanjutan Hery Fadly
ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2024): JULI| ABDI SAMULANG
Publisher : Yayasan Habiburrahman Jamalu Bina Ummat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61477/abdisamulang.v3i2.40

Abstract

micro and small businesses (MSBs) through the implementation of sustainable business development strategies. A partnership approach is employed with MSBs to implement sustainable business practices, including environmental, social, and economic management. The development method involves training, consultation, and the implementation of sustainable practices. The research findings indicate improved performance of MSBs and their positive impact on the environment and local communities. In conclusion, the application of sustainable business development strategies can enhance the sustainability of MSBs and their contribution to community development.
Teknologi Media Digital Terhadap Produktifitas Serta Dampanya Pada Bidang bisnis, dan Sosial budaya (Studi Kasus Desa Bone Kec. Bajeng Kab. Gowa Sulawesi Selatan) Hery Fadly; Deddy Yusuf
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2024): JUMABI : JANUARI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v2i1.193

Abstract

Baso Akib, & Apriansyah Nur. (2023). Pengaruh Islamic Branding, Literasi Keuangan Syariah dan Service Quality Terhadap Minat Masyarakat Menjadi Nasabah Bank Syariah Indonesia (Bsi) Cabang Gowa. JUMABI: Jurnal Manajemen, Akuntansi Dan Bisnis, 1(1), 21–29. https://doi.org/10.56314/jumabi.v1i  Madiistriyatno, H. (2023). Media Sosial dalam Manajemen Operasi dan Rantai Pasokan: Eksplorasi Masa Depan. Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, 2(1), 31-42. Mustafa, H. (2011). Perilaku manusia dalam perspektif psikologi sosial. Jurnal Administrasi Bisnis, 7(2).Flew, Terry. 2005. New Media. Oxford University Press Mulyono, F. (2012). Faktor demografis dalam perilaku pembelian impulsif. Jurnal Administrasi Bisnis, 8(1). Fadly, H. (2023). Pembuatan Akun Pada Sosial Media Sosial Marketing Untuk Menunjang Pemasaran UKM Lorong. ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat, 2(1), 22-28. Situmorang, J. R. (2012). Pemanfaatan internet sebagai new media dalam bidang politik, bisnis, pendidikan dan sosial budaya. Jurnal Administrasi Bisnis, 8(1). Solehudin, M. M., Marjuki, M. P., Destina Paningrum, S. E., Aripin, H. Z., Eka Indriyani, M. S., SE, M., ... & S ST, M. M. (2023). PENGELOLAAN MANAJEMEN BISNIS 5.0. Cendikia Mulia Mandiri. Sulwan, S. (2022). Analisis Karakteristik Kewirausahaan Dan Lingkungan Bisnis Sebagai Faktor Penentu Pertumbuhan Usaha (Studi Kasus Pada Kopi Nako Margonda Depok) (Doctoral dissertation, Politkenik Negeri Jakarta).  Tuti Supatminingsih, Febry Anggraeni, & Sumrotul Hasanah. (2023). Pandangan Ekonomi Islam Terhadap Perkembangan Sistem Finansial Teknologi Berbasis Paylater (Studi Kasus Pada Mahasiswa Universitas Negeri Jakarta) . JUMABI: Jurnal Manajemen, Akuntansi Dan Bisnis, 1(1), 30–44. https://doi.org/10.56314/jumabi.v1i1 Wahono, R. S. (2015). A systematic literature review of software defect prediction. Journal of software engineering, 1(1), 1-16. Wulur, F. C., & Mulyanti, D. (2023). Analisis Pengaruh Pemanfaatan Media Sosial Dalam Penyebaran Layanan Informasi Publik Di Pemerintah: Systematic Literature Review. MANABIS: Jurnal Manajemen dan Bisnis, 2(1), 37-45. Maulana, S. M. (2015). Implementasi E-Commerce Sebagai Media Penjualan Online. Jurnal Administrasi Bisnis, 29(1). Fadly, H. (2023). Sosialisasi Konten Digital Untuk Mendukung Proses Peingkatan Kinerja Dalam Engefektifkan Manajemen. Jurnal Pengabdian Masyarakat Mandiri (JPMM), 1(02), 154-161.Scott, David Meerman. 2007. The New Rules of Marketing and PR. John Wiley & Sons, Inc., Hoboken, New Jersey. Ulfah, F., Nur, K., Salsabila, S., Safitri, Y., Evanita, S., & Friyatmi, F. (2021). Analisis Strategi Pemasaran Online Untuk Meningkatkan Daya Saing UMKM (Studi Keju Lasi). Jurnal Pendidikan Tambusai, 5(2), 2795-2805.
INCREASING THE ENTREPRENEURIAL CAPACITY OF BUMDES MANAGEMENT IN BAJENG DISTRICT, GOWA REGENCY SOUTH SULAWESI Hatma, Ramli; Thamrin, Muhammad; Gempita, Gempita; Fadly, Hery
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.144

Abstract

This service aims to increase the entrepreneurial capacity of BUMDesa administrators in Bajeng District through Management, Entrepreneurship, Marketing and Bookkeeping Training. To increase capacity in the field of management, participants were given training on how management functions that we know as POAC (planning, organizing, actuating, controlling) can be carried out properly in managing the resources owned so that organizational goals can be achieved effectively and efficiently. To increase capacity in the field of entrepreneurship to the trainees, material was given about: (1) entrepreneurial mentality, namely how to build a mental attitude that entrepreneurial actors must have so that they can compete in their business development (2) creative thinking, where BUMDes administrators must be able to take advantage of existing business opportunities by utilizing their resources (3) business management, each BUMDes administrator understands the analysis of the micro environment that affects (Competitor, New Entry, Buyer, Supplier), Product Life Cycle consisting of Introduction, Growth, Maturity, Decliner as a tool for justifying the business stages managed and being able to set the right strategy at each of these stages (4) Business Plan, Bundes Management is able to make a good business plan by considering the condition of the resources owned from the internal side and the opportunities and threats that exist from the side External    To increase capacity in the field of marketing, the trainees were given material on how to determine effective marketing strategies used to increase sales turnover by utilizing the marketing mix consisting of 4P, namely: (1) product development in accordance with consumer tastes, (2) determination of competitive product selling prices (prices) in accordance with people's purchasing power, (3) choosing the right distribution channel (plice) so that poduk (4) choosing the right promotion mix in delivering information about the product to consumers   For capacity building in the field of bookkeeping, the trainees were given an understanding of bookkeeping that can be applied in managing their business finances, with the following materials: (1) Accounting, providing an understanding of the basic equation of accounting which is a balance between the asset and asset sides, (2) Calculating and recording in bookkeeping, aiming for business actors to know the financial condition of the business they runKeywords: BUMDesa, Management, Entrepreneurship, Marketing, Bookkeeping.
Pengaruh Cerita Rakyat (Marchen) Terhadap Persepsi Ekonomi dan Pilihan Konsumen di Era Digital Hery Fadly; Yusuf, Deddy
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 3 No 1 (2025): JUMABI : JANUARI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v3i1.280

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cerita rakyat (Marchen) terhadap persepsi ekonomi dan pilihan konsumen. Cerita rakyat yang sering mengandung nilai-nilai budaya, sosial, dan moral memiliki potensi untuk mempengaruhi pandangan dan keputusan konsumen dalam konteks ekonomi. Melalui pendekatan kualitatif dan kuantitatif, penelitian ini mengidentifikasi bagaimana elemen-elemen cerita rakyat, seperti tokoh-tokoh pahlawan, mitos, dan alegori moral, dapat membentuk persepsi konsumen terhadap produk dan layanan tertentu. Data dikumpulkan melalui survei dan wawancara dengan konsumen yang terpapar cerita rakyat dalam kehidupan sehari-hari mereka. Hasil penelitian menunjukkan bahwa cerita rakyat dapat menciptakan asosiasi positif atau negatif terhadap brand, produk, dan bahkan perilaku konsumen, tergantung pada konteks cerita yang disampaikan. Selain itu, nilai-nilai yang terkandung dalam cerita rakyat dapat memengaruhi kepercayaan dan preferensi konsumen terhadap produk lokal maupun internasional. Temuan ini memberikan wawasan bagi pemasar dan pengusaha dalam merancang strategi pemasaran yang mempertimbangkan pengaruh budaya dan cerita rakyat dalam pembentukan persepsi ekonomi konsumen.
Co-Authors Deddy Yusuf Gempita, Gempita Muhammad Thamrin Ramli Hatma Yusuf, Deddy