Garuda - Garba Rujukan Digital

a Pemanfaatan Media Sosial Sebagai Strategi Pemasaran bagi UMKM Kota Palu di Era Pandemi Covid-19 Ira Nuriya Santi; Ramli Hatma; Rahmat Mubaraq; Farid; Sri Wanti; Surayya
Jurnal SOLMA Vol. 11 No. 3 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i3.9230

Background: Kegiatan Pengabdian ini dilatarbelakangi oleh masih kurangnya pengetahuan pemilik UMKM mengenai manfaat media sosial untuk menjangkau akses pemasaran yang lebih luas. Tujuan kegiatan pengabdian adalah memberikan pengetahuan tentang penggunaan media sosial dalam melakukan pemasaran produknya dan agar pemilik UMKM dapat memperluas jaringan pemasarannya melalui media sosial serta memahami teknologi terkini. Metode: Pengabdian masyarakat ini bermitra dengan UMKM Kota Palu, dengan jumlah peserta sebanyak 20 orang, metode pengabdian meliputi analisis situasi permasalahan mitra, mengadakan pelatihan, dan melakukan evaluasi. Hasil: Setelah dilakukannya kegiatan pelatihan, peserta pelatihan pemanfaatan media sosial pada UMKM telah mampu membuat media sosial berbasis bisnis seperti whatsapp bisnis dan Instagram bisnis. Kesimpulan: Berdasarkan hasil evaluasi ditemukan bahwa pelaksanaan kegiatan ini berjalan sukses dengan tingkat kehadiran peserta yang tinggi.

a Pemanfaatan Media Sosial Sebagai Strategi Pemasaran bagi UMKM Kota Palu di Era Pandemi Covid-19 Ira Nuriya Santi; Ramli Hatma; Rahmat Mubaraq; Farid; Sri Wanti; Surayya
Jurnal SOLMA Vol. 11 No. 3 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i3.9230

Background: Kegiatan Pengabdian ini dilatarbelakangi oleh masih kurangnya pengetahuan pemilik UMKM mengenai manfaat media sosial untuk menjangkau akses pemasaran yang lebih luas. Tujuan kegiatan pengabdian adalah memberikan pengetahuan tentang penggunaan media sosial dalam melakukan pemasaran produknya dan agar pemilik UMKM dapat memperluas jaringan pemasarannya melalui media sosial serta memahami teknologi terkini. Metode: Pengabdian masyarakat ini bermitra dengan UMKM Kota Palu, dengan jumlah peserta sebanyak 20 orang, metode pengabdian meliputi analisis situasi permasalahan mitra, mengadakan pelatihan, dan melakukan evaluasi. Hasil: Setelah dilakukannya kegiatan pelatihan, peserta pelatihan pemanfaatan media sosial pada UMKM telah mampu membuat media sosial berbasis bisnis seperti whatsapp bisnis dan Instagram bisnis. Kesimpulan: Berdasarkan hasil evaluasi ditemukan bahwa pelaksanaan kegiatan ini berjalan sukses dengan tingkat kehadiran peserta yang tinggi.

INCREASING THE ENTREPRENEURIAL CAPACITY OF BUMDES MANAGEMENT IN BAJENG DISTRICT, GOWA REGENCY SOUTH SULAWESI Hatma, Ramli; Thamrin, Muhammad; Gempita, Gempita; Fadly, Hery
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.144

This service aims to increase the entrepreneurial capacity of BUMDesa administrators in Bajeng District through Management, Entrepreneurship, Marketing and Bookkeeping Training. To increase capacity in the field of management, participants were given training on how management functions that we know as POAC (planning, organizing, actuating, controlling) can be carried out properly in managing the resources owned so that organizational goals can be achieved effectively and efficiently. To increase capacity in the field of entrepreneurship to the trainees, material was given about: (1) entrepreneurial mentality, namely how to build a mental attitude that entrepreneurial actors must have so that they can compete in their business development (2) creative thinking, where BUMDes administrators must be able to take advantage of existing business opportunities by utilizing their resources (3) business management, each BUMDes administrator understands the analysis of the micro environment that affects (Competitor, New Entry, Buyer, Supplier), Product Life Cycle consisting of Introduction, Growth, Maturity, Decliner as a tool for justifying the business stages managed and being able to set the right strategy at each of these stages (4) Business Plan, Bundes Management is able to make a good business plan by considering the condition of the resources owned from the internal side and the opportunities and threats that exist from the side External To increase capacity in the field of marketing, the trainees were given material on how to determine effective marketing strategies used to increase sales turnover by utilizing the marketing mix consisting of 4P, namely: (1) product development in accordance with consumer tastes, (2) determination of competitive product selling prices (prices) in accordance with people's purchasing power, (3) choosing the right distribution channel (plice) so that poduk (4) choosing the right promotion mix in delivering information about the product to consumers For capacity building in the field of bookkeeping, the trainees were given an understanding of bookkeeping that can be applied in managing their business finances, with the following materials: (1) Accounting, providing an understanding of the basic equation of accounting which is a balance between the asset and asset sides, (2) Calculating and recording in bookkeeping, aiming for business actors to know the financial condition of the business they runKeywords: BUMDesa, Management, Entrepreneurship, Marketing, Bookkeeping.

DETERMINANTS OF EMPLOYEE CHANGE READINESS: A STUDY OF TRANSFORMATIONAL LEADERSHIP AND SELF-EFFICACY AND THE ROLE OF ORGANIZATIONAL COMMITMENT (Case Study at the Regional Secretariat of Poso Regency) Hatma, Ramli; Rekarti, Endi; Runa, Grace
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 2 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the influence of Transformational Leadership, Self-Efficacy, and Organizational Commitment on Readiness to Change and to determine the role of Organizational Commitment in mediating the relationship between Transformational Leadership and Self-Efficacy on Readiness to Change. This research was conducted on the staff of Civil Servants of the Regional Secretariat of Poso Regency with a population of 118 employees. The sample in this study uses a saturated sample technique of 118 respondents. The exogenous variables in this study are Transformational Leadership and Self-Efficacy, while the endogenous variable is Readiness to Change mediated by Organizational Commitment. Variable measurements were carried out using the Likert scale. Data analysis was carried out using the Structural Equation Model (SEM) with the PLS (Partial Least Square) approach. The software used for structural analysis uses Smart PLS 3.2.9. The results of the analysis show that Transformational Leadership and Self-Efficacy have a positive and significant effect on Organizational Commitment. Transformational Leadership, Self-Efficacy, and Organizational Commitment have a positive and significant impact on employee change readiness. Organizational Commitment mediates the relationship between Transformational Leadership and Self-Efficacy and Readiness to Partially Change

ANALYSIS OF STOCK PRICE MOVEMENTS ON THE JAKARTA ISLAMIC INDEX DURING THE COVID-19 PANDEMIC Kholid, Mochammad; Nofal, Mohammad; Hatma, Ramli
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 3 (2021): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

The Covid-19 pandemic has caused panic among capital market participants, which led to stock selling in the market and resulted in a very significant decline in the stock price of the Jakarta Islamic Index (JII) and all sectoral indices on the Indonesia Stock Exchange. This research aims to analyze the movement of the Jakarta Islamic Index and its sectoral indices as well during the Covid-19 pandemic from January to December 2020. The JII sectoral index is not yet available, so it is calculated using a sample of 20 sharia stocks, from 38 stock populations in JII, selected based on the purposive sampling method. This research type is an event study using the moving average (MA) method with descriptive analysis techniques. The results indicate that JII movement pattern tends to fluctuate during 2020. The decline in JII began to be seen in February and March. It experienced a very significant peak of decrease. The events of the government's first announcement of the Covid-19 case in early March continued to trigger the drop of JII. In the second week of March, WHO announced Covid-19 as a Pandemic adding to JII's decline to its lowest position throughout 2020. The Property, Infrastructure, and Miscellaneous Industries sectors were most affected by Covid-19 events in 2020, and these sectors experienced the most profound decline during 2020. Keywords: Covid-19 Pandemic, JII, and Shari’ah Stock Price

THE INFLUENCE OF VILLAGE FUNDS, SPENDING ON SOCIAL PROTECTION FUNCTIONS, AND CAPITAL EXPENDITURES ON THE REGIONAL REVENUE AND EXPENDITURE BUDGET ON POVERTY LEVELS IN INDONESIA Suranto, Suranto; Miru, Sulaeman; Hatma, Ramli
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 3 (2021): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to determine how the influence of village funds, local government spending through spending on social protection functions, and capital expenditures on poverty levels in Indonesia. This research method uses the Multiple Linear Regression method to determine the influence between variables. The data type used is quantitative data, and the data source is secondary data from the Ministry of Finance and the Central Statistics Agency. First, the results explain a significant negative effect of the Village Fund on the poverty level in Indonesia, meaning that if the allocation of village funds is increased, the poverty rate will decrease. The following result is that there is a significant negative effect of spending on social protection functions on the level of poverty in Indonesia, meaning that if spending on social protection functions is increased, the poverty rate will decrease. Finally, there is a significant negative effect of capital expenditure on the Regional Revenue and Expenditure Budget of Poverty level in Indonesia, meaning that if capital expenditures on regional income budget allocation are increased, the poverty rate will decrease. Keywords : Village Fund Allocation, Social Protection Function Expenditure, Capital Expenditure, Poverty Level.

CAPITAL STRUCTURE ANALYSIS IN MINING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE Sulistianingsi, Nilla; Nofal, Mohammad; Hatma, Ramli
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 2 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to analyze the capital structure of mining companies listed on the Indonesia Stock Exchange by examining 4 fundamental factors, namely Asset Structure, Profitability, Sales Growth and Company Size. The research sample was 41 mining companies on the Indonesia Stock Exchange in 2016-2020. For the panel data regression analysis technique, Software Econometric Views (Eviews) version 12 was used. Based on the results of the analysis, the direct influence is concluded that 1) Asset Structure, Profitability, Sales Growth and Company Size simultaneously have a positive and significant effect on the company's capital structure Mining on the Indonesia Stock Exchange for the period 2016-2020; 2) Asset structure has no significant positive influence on capital structure; 3) Profitability has a negative and significant effect on capital structure; 4) Sales growth has a negative and insignificant influence on capital structure; and 5) Company size has a negative and significant effect on the capital structure of mining companies listed on the Indonesia Stock Exchange in 2016-2020. Keywords: Capital Structure, Asset Structure, Profitability, Sales Growth and Company Size

DETERMINANTS OF THE LEVERAGE IN COMPANIES OF STATE-OWNED ENTERPRISE (SOE) LISTED ON THE INDONESIA STOCK EXCHANGE Wahyuni, Vivin Sri; Nofal, Mohammad; Hatma, Ramli
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 2 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study analyzes the Determinants of Leverage of BUMN companies listed on the Indonesia Stock Exchange by testing 4 fundamental factors, namely Firm Size, Profitability, Asset Tangibility and Tobin's Q. The sample in this study is 15 BUMN companies listed on the Indonesia Stock Exchange for the period 2016-2021. Data were analyzed using panel data regression. Based on the results of the analysis, the direct effect is concluded that 1) Firm Size has a positive and significant effect on Leverage; 2) Profitability has a negative and significant effect on Leverage; 3) Asset Tangibility has a positive and significant effect on Leverage; 4) Tobin's Q has a negative and insignificant effect on Leverage; 5) Firm Size, Profitability, Asset Tangibility and Tobin's Q simultaneously have a positive and significant effect on the Leverge of BUMN companies listed on the Indonesia Stock Exchange for the 2016-2021 period. Keywords: Leverage, Firm Size, Profitability, Asset Tangibility, Tobin's Q

The Impact of Food Authenticity, Price Fairness, and Cultural Similarity on Satisfaction and Purchase Intention at Indonesian Restaurants in Taiwan Hatma, Ramli; Rachman, Abdul Nasir; Musa, Andi Ernie Zaenab; Hardiyono, Hardiyono; Latiep, Ifah Finatry
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.510

This study looks at how customer happiness, brand awareness, and purchase intention are affected by cuisine authenticity and fair prices at Indonesian restaurants in Taiwan. Partial Least Squares (PLS) and Structural Equation Modelling (SEM) were used to analyze a survey of 400 foreign clients. The findings support the notion that fair prices and real cuisine both increase consumer happiness, which raises brand recognition and buy intent. The association between cuisine authenticity and consumer pleasure is moderated by cultural similarity, with customers who share a common culture reporting higher levels of satisfaction. At a 10% significant level, it also moderates the association between price fairness and satisfaction, indicating that cultural alignment may boost price variation tolerance. These results emphasize how crucial fair pricing and authenticity are to building client loyalty and drawing in a larger audience. However, the study only looks at foreign consumers; for a more thorough knowledge of consumer behaviour, future studies need look at local Taiwanese consumers as well as other aspects like ambiance and service quality.

THE EFFECT OF FUNDAMENTAL FACTORS ON THE SHARE PRICES AT MINING COMPANIES LISTED ON THE IDX Danang, Surya; Nofal, Mohammad; Hatma, Ramli
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 1 (2025): Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i01.68

Share prices on sectoral indices listed on the Indonesia Stock Exchange (IDX) shows that the mining sector experienced a decline in price in 2019 and then moved up in 2020, and increased significantly in 2021 and 2022. The purpose of this study was to determine the factors fundamentals that affect mining stock prices for the 2018-2022 period. This type of research was verification research with a population of all mining sector companies listed on the Indonesia Stock Exchange in 2018-2022, namely 57 companies. However, there were only 37 mining sub-sector companies that met the requirements as research samples. The data used is secondary data from the company's financial statements published on the Indonesian Stock Exchange's website. The data analysis technique used was panel data regression using the Eviews application version 12. The results of this study indicate that 1) ROE has a positive and significant effect on mining stock prices; 2) EPS has a positive and significant effect on mining stock prices; 3) CR has a positive and significant effect on mining stock prices; and 4) DER has a negative and significant effect on mining stock prices

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search