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All Journal Komversal: Jurnal Komunikasi Universal
Yogie Alontari
Universitas Wanita Internasional
Environmental Science Social Sciences

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Direct Selling Di Era Digital Melalui Online Store Di Media Sosial: Studi Pada Konten Live Streaming Tiktok Yogie Alontari; Robby Rachman Nurdiantara; Asmarandani Heryadi Putri; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1500

Abstract

The development of internet technology in the digital era, has opened up new opportunities for companies both large scale and small and medium scale or MSMEs in marketing or selling their products to reach customers. One of the latest trends that combine aspects of social media, e-commerce, and direct interaction with consumers is the phenomenon of direct selling through live streaming content on the TikTok, which is carried out by online store account owners to offer their products or services. The researcher intends to find out and analyze how direct selling in the digital era on live streaming content from online stores on TikTok social media and how online stores utilize TikTok for direct selling marketing purposes. This research used qualitative research and using content analysis as the method. The research results showed that the types of products or services offered is fashion, beauty, food and consulting services; the number of viewers in live streaming content varies, from tens of thousands of viewers; the direct interaction aspect between the seller and the audience in direct selling on TikTok is very important; the marketing strategies used are varied; as well as the importance of product quality, product planning and stock management in direct selling practices via live streaming on TikTok. Furthermore, the direct selling process with TikTok social media on live streaming content consists of several stages, namely the product preparation stage, broadcast promotion, conducting live broadcasts, interacting directly with the audience as potential buyers, the product purchase transaction process, the product delivery process by the seller or online store as well as product assessments from buyers (testimonials).
Realitas Komunikasi Penyintas Game Online: Systematic Literature Review Tentang Konstruksi Makna Yogie Alontari
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3164

Abstract

This study is a systematic literature review (SLR) that examines empirical and theoretical studies on the construction of meaning in communication behaviors among survivors of online gaming addiction. The objectives of this SLR are (1) to map concepts and terminology related to survivors of online gaming addiction and post-addiction communication behavior; (2) to summarize key findings regarding how survivors construct meaning from their experiences; and (3) to identify research gaps as well as theoretical and practical implications. The methodology followed the SLR protocol: searches in electronic databases (e.g., PubMed, Scopus, Web of Science, PsycINFO, and Google Scholar), clear inclusion and exclusion criteria, a two-stage selection process, thematic data extraction, and narrative synthesis. The findings highlight several dominant themes: (a) narratives of self-reconstruction and redemption, (b) shifts in interpersonal communication patterns (isolation, selectivity, reconnection), (c) the use of digital media as an arena for identity reconstruction, (d) life meaning and purpose as protective factors, and (e) the role of formal and informal social support in the recovery process. The discussion situates the findings within the theoretical frameworks of symbolic interactionism, phenomenology, and the theory of basic psychological needs. This SLR concludes with recommendations for future research emphasizing longitudinal studies, a focus on non-Western cultural contexts, and the integration of in-depth qualitative methods.
Co-Authors Asmarandani Heryadi Putri Robby Rachman Nurdiantara Taufiq Furqon Nurhakim