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All Journal Komversal: Jurnal Komunikasi Universal Jurnal Ilmiah Wahana Pendidikan Jurnal Visi Komunikasi
Yogie Alontari
Universitas Wanita Internasional
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran di Era Digital dalam Membangun Brand Awareness Melalui Media Sosial Yogie Alontari
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.469 KB) | DOI: 10.5281/zenodo.6655881

Abstract

This study provides an overview of marketing strategies in enhancing brand awareness through social media. Technological developments greatly affect all aspects of life and the world of marketing certainly did not escape from it all. The development of the digital world presents a new breakthrough, with the advent of social media. Social media that there is of course we can use to do activity of promotion. Promotional activities we can do is to create ads and publish via social media. And we can do promotions through social media by creating content that appeals to audiences such as creating advertisements in the form of pictures, photos, videos, moving banners and so forth, which of course should attract the attention of audiences, and if the attention of our audiences has been obtained, then will easily of course to build brand awareness to the audience of our products. We can publish ads that we make with social media that characteristics in accordance with market segmentation and targeting the market of our products. Social media can also create a new trend through social influencers that exist.
OPINI PUBLIK DI MEDIA SOSIAL TWITTER PADA SOMASI YANG DILAKUKAN OLEH ES TEH INDONESIA Yogie Alontari; Leti Karmila; Asep Ahmad Siddiq; Neni Yulianita
Jurnal Visi Komunikasi Vol 21, No 02 (2022): November 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i02.18698

Abstract

In the current digital era, social media has become a new public space (public sphere) that is used by the public to communicate and interact, including being used to form a public opinion. On September 24, 2022, PT Esteh Indonesia Makmur, as the company that owns the Indonesian Es Tea brand, made a subpoena to the Twitter account owner who criticized one of its beverage products because it was considered a violation of the ITE Law. This became an issue and generated public opinion on social media Twitter. This study intends to find out and analyze the public opinion that is formed from the community of Twitter users towards subpoenas conducted by Es Teh Indonesia, using a qualitative approach, in the form of the Virtual Communication Ethnographic research method. The results of the study generally stated that a negative public opinion was formed from the public towards the summons made by Indonesian Es Teh. The public considered that what was done was inappropriate and unnecessary, this was reflected in the various insults and ridicule that arose as a result of the subpoena. Although on the other hand there is public opinion which states that the criticism made is considered not good because it uses harsh and impolite language or words.
Direct Selling Di Era Digital Melalui Online Store Di Media Sosial: Studi Pada Konten Live Streaming Tiktok Yogie Alontari; Robby Rachman Nurdiantara; Asmarandani Heryadi Putri; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1500

Abstract

The development of internet technology in the digital era, has opened up new opportunities for companies both large scale and small and medium scale or MSMEs in marketing or selling their products to reach customers. One of the latest trends that combine aspects of social media, e-commerce, and direct interaction with consumers is the phenomenon of direct selling through live streaming content on the TikTok, which is carried out by online store account owners to offer their products or services. The researcher intends to find out and analyze how direct selling in the digital era on live streaming content from online stores on TikTok social media and how online stores utilize TikTok for direct selling marketing purposes. This research used qualitative research and using content analysis as the method. The research results showed that the types of products or services offered is fashion, beauty, food and consulting services; the number of viewers in live streaming content varies, from tens of thousands of viewers; the direct interaction aspect between the seller and the audience in direct selling on TikTok is very important; the marketing strategies used are varied; as well as the importance of product quality, product planning and stock management in direct selling practices via live streaming on TikTok. Furthermore, the direct selling process with TikTok social media on live streaming content consists of several stages, namely the product preparation stage, broadcast promotion, conducting live broadcasts, interacting directly with the audience as potential buyers, the product purchase transaction process, the product delivery process by the seller or online store as well as product assessments from buyers (testimonials).
Realitas Komunikasi Penyintas Game Online: Systematic Literature Review Tentang Konstruksi Makna Yogie Alontari
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3164

Abstract

This study is a systematic literature review (SLR) that examines empirical and theoretical studies on the construction of meaning in communication behaviors among survivors of online gaming addiction. The objectives of this SLR are (1) to map concepts and terminology related to survivors of online gaming addiction and post-addiction communication behavior; (2) to summarize key findings regarding how survivors construct meaning from their experiences; and (3) to identify research gaps as well as theoretical and practical implications. The methodology followed the SLR protocol: searches in electronic databases (e.g., PubMed, Scopus, Web of Science, PsycINFO, and Google Scholar), clear inclusion and exclusion criteria, a two-stage selection process, thematic data extraction, and narrative synthesis. The findings highlight several dominant themes: (a) narratives of self-reconstruction and redemption, (b) shifts in interpersonal communication patterns (isolation, selectivity, reconnection), (c) the use of digital media as an arena for identity reconstruction, (d) life meaning and purpose as protective factors, and (e) the role of formal and informal social support in the recovery process. The discussion situates the findings within the theoretical frameworks of symbolic interactionism, phenomenology, and the theory of basic psychological needs. This SLR concludes with recommendations for future research emphasizing longitudinal studies, a focus on non-Western cultural contexts, and the integration of in-depth qualitative methods.
Co-Authors Asep Ahmad Sidik Asmarandani Heryadi Putri Leti Karmila Neni Yulianita Robby Rachman Nurdiantara Taufiq Furqon Nurhakim