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All Journal Jurnal Manajemen Panorama Nusantara Jurnal Ragam Pengabdian
Leonardo Indra Vitaharsa
Universitas ASA Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Persepsi Harga, Kualitas Produk, Dan Citra Merek terhadap Keputusan Pembelian pada Qomishu Moeslim Wear Muhammad Rezaldi Kurniawan; Leonardo Indra Vitaharsa
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine how Perceived Price, Product Quality and Brand Image affect purchasing decisions on Qomishu Moeslim Wear. Qomishu Moeslim Wear is a trademark of Muslim themed clothing. Qomishu offers a variety of men's Muslim clothing products with trendy concepts. This study examines the effect of Perceived Price, Product Quality, and Brand Image on Purchasing Decisions using a quantitative approach and testing methods with multiple inier regression techniques. In the data collection method, data was collected through a questionnaire with a total of 150 respondents. The results of the study show that perceived price, product quality and brand image influence purchasing decisions at Qomishu Moeslim Wear. Tujuan penelitian ini untuk menguji bagaimana Persepsi Harga, Kualitas Produk dan Citra Merek mempengaruhi keputusan pembelian pada Qomishu Moeslim Wear. Qomishu Moeslim Wear adalah merek dagang pakaian bertema Muslim. Qomishu menawarkan berbagai produk busana muslim pria dengan konsep trendi. Penelitian ini menguji pengaruh Persepsi Harga, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian dengan menggunakan pendekatan kuantitatif dan metode pengujian dengan teknik Regresi Linier Berganda. Dalam metode pengumpulan data, data dikumpulkan melalui kuesioner dengan jumlah responden sebanyak 150 orang. Hasil penelitian menunjukkan bahwa Persepsi Harga, Kualitas Produk dan Citra Merek berpengaruh terhadap Keputusan Pembelian pada Qomishu Moeslim Wear.
Hubungan Timbal Balik antara Kinerja dan Komitmen Organisasi: Studi tentang Sektor Industri Restoran Cina Leonardo Indra Vitaharsa; Aris Budiono
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.6724

Abstract

This study explores the reciprocal relationship between job performance and organisational commitment in the context of the Chinese food restaurant industry in Jakarta. Drawing on social exchange theory and triadic reciprocal causality, the study investigates how these two variables reinforce each other in a dynamic and socially intensive work environment. Using a quantitative approach, data were collected from employees at several restaurant locations through a structured questionnaire. The analysis revealed a statistically significant bidirectional effect, indicating that job performance contributes to strengthening organisational commitment, while organisational commitment also enhances individual job performance. The regression model used in this study was validated through classical assumption tests and demonstrated strong explanatory power. These findings underscore the importance of integrating performance and commitment strategies in human resource management to foster employee engagement, increase productivity, and support long-term organisational sustainability. Practical implications include the need for equitable recognition systems, ongoing training, and the development of a participatory and supportive work environment.
Pendampingan UMKM dalam Pemanfaatan Digital Marketing untuk Peningkatan Daya Saing Usaha Leonardo Indra Vitaharsa; Elly Agustina Julisawati
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Mei-Agustus
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dqghww47

Abstract

This community service program aims to assist micro, small, and medium enterprises (MSMEs) in utilizing digital marketing as a strategy to enhance business competitiveness. MSME partners in Cipinang Melayu received training on digital branding concepts, content creation practices, social media management, and marketplace utilization. The results indicated a significant improvement, with social media followers increasing by 25–40% within two weeks and greater consumer interactions through WhatsApp Business. These findings demonstrate that digital marketing is an effective strategy for expanding market reach, boosting sales, and strengthening business image. Moreover, the program raised awareness among MSMEs about the importance of digital literacy for business sustainability.
Co-Authors Aris Budiono Elly Agustina Julisawati Muhammad Rezaldi Kurniawan