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All Journal Jurnal Mirai Management Jurnal Disastri: Pendidikan Bahasa dan Sastra Indonesia UNP Journal of Statistics and Data Science
Nur Leli
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pemanfaatan Media Sosial sebagai Alat Komunikasi Massa dalam Memperluas Jangkauan dan Meningkatkan Interaksi dengan Konsumen. Ilham salim siregar; Nur Leli; Nurhadiah Nurhadiah; Ridha Tri Handayani; Suhairi Suhairi
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5018

Abstract

Penelitian ini bertujuan untuk menganalisis strategi efektif dalam memanfaatkan media sosial, peran media sosial dalam memperluas jangkauan, meningkatkan interaksi, dan membangun hubungan dengan konsumen, serta tantangan dan peluang yang terkait dengan penggunaan media sosial dalam komunikasi bisnis.. Data dikumpulkan dengan melakukan pengumpulan data yang ada sesuai dengan peristiwa yang ada. Sumber data penelitian ini diperoleh melalui studi literatur. Kemudian data dianalisis dengan cara pengumpulan data, reduksi data, penyajian datakemudian menarik kesimpulan atau verifikasi. Kesimpulan penelitian bahwa Komunikasi perusahaan adalah proses pertukaran informasi antara perusahaan dan pemangku kepentingan, baik internal maupun eksternal. Komunikasi perusahaan bertujuan untuk membangun hubungan yang baik dan mencapai tujuan bersama. Komunikasi perusahaan yang efektif memainkan peran penting dalam membangun hubungan yang saling menguntungkan dengan pelanggan.
The Interaction of Persona, Shadow, and Collective Unconscious in The Short Story of “Harta Ghoib” Amalia, Dina; Nayla Nurbani Hawa; Mimin Zakiyah; Nur Leli; Rusli
Jurnal Disastri (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Vol 8 No 1 (2026): Jurnal Disastri: Pendidikan Bahasa dan Sastra Indonesia
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/disastri.v8i1.11081

Abstract

This research aims to reveal the psychological condition of characters and society in the short story "Harta Gaib" by Moh Hilmi Faiq through the analytical psychology approach of Carl Gustav Jung. The main focus of the research is to answer the question: How do the interactions between personas, shadows, and collective unconscious shape the behaviors, emotions, and inner conflicts of the characters and the village community? This short story describes the phenomenon of people who are tempted by supernatural treasures, to the point of being willing to commit extreme actions such as pawning rice fields and selling livestock for instant wealth. This study uses a qualitative descriptive method with text analysis, identifying ego manifestations, personal unconscious, collective unconscious, as well as archetypes such as persona, shadow, anima, and self in character behavior and the collective dynamics of society. The results of the study show that Mr. Sobrak builds a manipulative persona to gain the trust of the public, while the collective shadow encourages irrational actions and greed. The collective unconscious arises through the symbolism of treasures and dreams, which affect social interactions as well as the inner conflicts of citizens. This short story not only tells the temptation of instant wealth, but also displays the psychological complexity and collective dynamics of society. This study offers a new perspective on short stories through the lens of Jung's analytical psychology, which was previously rarely used in the analysis of this work.
Analysis of the Open Unemployment Rate on Poverty in Java in 2024 Using Smoothing Spline Regression Nur Leli; Fadhilah Fitri; Nonong Amalita
UNP Journal of Statistics and Data Science Vol. 4 No. 1 (2026): UNP Journal of Statistics and Data Science
Publisher : Departemen Statistika Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ujsds/vol4-iss1/464

Abstract

Poverty and unemployment are two major issues in economic development that are interrelated and remain a serious concern in Indonesia. Java Island, as the center of economic activity and population in Indonesia, contributes relatively significantly to the national economy, but still faces issues of welfare inequality, including high unemployment rates in several regions and the persistence of people living below the poverty line. Therefore, analyzing the relationship between the Open Unemployment Rate and the Percentage of the Poor in Java Island is important to understand the socio-economic dynamics that occur. The analysis was carried out using the nonparametric regression method with a smoothing spline estimator. Based on the analysis results, an optimum model was obtained with a value of lambda of 0.04829734. The smoothing spline curve shows a negative relationship pattern, where an increase in the Open Unemployment Rate is followed by a decrease in the percentage of the poor. The Mean Square Error (MSE) value of 11.31277 indicates that the model has a relatively moderate level of prediction error and is able to represent the relationship pattern between variables quite well.
Co-Authors Dina Amalia Fadhilah Fitri Ilham salim siregar Mimin Zakiyah Nayla Nurbani Hawa Nonong Amalita Nurhadiah Nurhadiah Ridha Tri Handayani Rusli Suhairi Suhairi