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All Journal JRB-Jurnal Riset Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Lazarus Sinaga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Efektivitas Pemungutan Pajak dan Retribusi Daerah Terhadap Pertumbuhan Ekonomi daerah dengan Pendapatan Asli Daerah sebagai variable intervening di Kota Depok Yuli Ardianto; Tryas Chasbiandani; Lazarus Sinaga
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.5119

Abstract

Abtract The main purpose of this study is to see the influence of regional income and regional levies on regional economic growth and how regional income is able to mediate the influence of these two variables. This study used data on regional growth and original income of the quarterly area of Depok city with a time period of 2015 - 2020 so that this study used 24 data. This research uses descriptive qualitative methods. This research proves that local taxes have a positive effect on regional economic growth and local indigenous income strengthens the relationship between local taxes and regional economic growth. Citation: Chasbiandani,T., Ardianto Y, Sinaga, L (2022). Pengaruh Efektivitas Pemungutan Pajak dan Retribusi Daerah Terhadap Pertumbuhan Ekonomi daerah dengan Pendapatan Asli Daerah sebagai variable intervening di Kota Depok Abstraks Tujuan utama penelitian ini adalah untuk melihat pengaruh pendapatan daerah dan retribusi daerah terhadap pertumbuhan ekonomi daerah dan bagaimana pendapatan daerah mampu memediasi pengaruh kedua variable tersebut. Penelitian ini menggunakan data pertumbuhan daerah dan pendapatan asli daerah triwulanan kota Depok dengan periode waktu 2015 – 2020 sehingga penelitian ini mneggunakan 24 data. Penelitian ini menggunakan metode kualitatif deskriptif. Penelitian ini membuktikan pajak daerah berpengaruh positif terhadap pertumbuhan ekonomi daerah dan pendapatan asli daerah memperkuat hubungan pajak daerah dengan pertumbuhan ekonomi daerah. Kata Kunci : Pendapatan Asli Daerah, Retribusi daerah , Pajak Daerah, Pertumbuhan Ekonomi Daerah
Analisis Perilaku Belanja Impulsif Gen Z di Tiktok Shop Noprella Azura Zeta; Muhammad Najib; Erwin Permana; Lazarus Sinaga
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1968

Abstract

TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application, making it one of their preferred alternatives for online shopping transactions. TikTok significantly influences Generation Z’s shopping behavior, as they tend to purchase products after seeing them on the platform. Businesses leverage TikTok as an efficient marketing tool, particularly through creative content, short videos, and influencer recommendations. By utilizing an algorithm that tailors content to users’ preferences, TikTok Shop creates offers that appear attractive to consumers. Generation Z is often influenced to buy items they do not actually need. Sudden purchases driven by emotions—such as low prices or limited-time offers—often lead them to overlook product quality. As a generation living in the digital era, Gen Z needs to better regulate their impulsive consumer behavior. Wisely utilizing technology and understanding the marketing strategies used by platforms like TikTok Shop can help them avoid excessive impulsive spending. By prioritizing needs over wants and carefully considering the value and benefits of a product before purchasing, Gen Z can become smarter and more responsible consumers.
Co-Authors Erwin Permana Muhammad Najib Noprella Azura Zeta Tryas Chasbiandani Yuli Ardianto