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All Journal Fokus: Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang
Evy Ratnasari
Universitas Kapuas
Education Social Sciences

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UPAYA PENJUALAN PERLENGKAPAN OUTDOOR PADA ADVENTURE STORE SINTANG Evy Ratnasari
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 21 No 2 (2023): FOKUS
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Adventure Store merupakan toko penjualan produk pakaian dan perlengkapan outdooryang cukup lengkap di kota Sintang. Berbagai merk dan jenis produk cukup banyak dijual ditoko Adventure Store ini, walaupun masih belum lengkap terutama berkaitan dengan ukuranatau size dan warna produk yang tersedia, Dalam penelitian ini, metode yang digunakanadalah metode penelitian deskriptif. Tujuan penelitian ini untuk mengetahui danmendeskripsikan Upaya Penjualan pada Adventure Store Sintang. Subyek dalampenelitian ini adalah Pemilik, Karyawan dan Konsumen Adventure Store. . Promosi yangdilakukan oleh Adventure Store dalam rangka meningkatkan penjualan sudah cukupberhasil dengan efektif, dimana berbagai kegiatan setiap tahun secara rutin dilakukan.Media promosi yang digunakan adalah media sosial, dan terbukti cukup memberikandampak terhadap peningkatan penjualan produk outdoor. Sudah ada target penjualanyang ditetapkan oleh Adventure Store, penjualan yang sering mencapai target yaitupada saat liburan. Perlu dilakukan penambahan persediaan barang-barang, untukmemberikan banyak pilihan pada para konsumen. Diperlukan upaya promosi yang lebihintens lagi terutama menggunakan media lain selain media sosial. Perlu peningkatanpelayanan agar target penjualan yang diinginkan dapat tercapai.Kata Kunci : Upaya; Penjualan; Perlengkapan Outdoor; Produk.
ANALISIS LINGKUNGAN KERJA PADA CREDIT UNION BINA MASYARAKAT (BIMA) KANTOR PUSAT SINTANG Evy Ratnasari
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 1 (2025): FOKUS Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kap
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i1.1452

Abstract

The physical work environment includes the availability of supporting facilities and infrastructure, factors such as color, lighting, safety, and noise levels that contribute to employees' comfort at work. A comfortable work environment directly impacts employee performance, especially in completing assigned tasks. One way to improve employee performance is by creating a work environment that is comfortable, safe, conducive, and pleasant.In addition, the non-physical work environment encompasses social interactions in the workplace, including formal and informal relationships between superiors and subordinates, as well as among employees. These good relationships aim to foster harmonious collaboration to achieve organizational goals. A harmonious work relationship has already been established at CU Bima Headquarters in Sintang. Based on the research findings, several recommendations are provided. First, CU Bima Headquarters in Sintang is encouraged to regulate the use of music in the workplace to create a comfortable work atmosphere. Second, supervisors are advised to pay more attention to building relationships with subordinates and improving communication between employees and leaders, ensuring that work-related information is conveyed clearly and accurately.
UPAYA PENINGKATAN KEPUASAN KONSUMEN MELALUI STRATEGI WORD OF MOUTH MARKETING PADA STUDIO S.A. BEAUTY SPACE SINTANG Evy Ratnasari
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 2 (2025): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i2.1632

Abstract

This study aims to analyze the efforts of S.A. Beauty Space Sintang in increasing customer satisfaction through the implementation of Word of Mouth (WOM) marketing strategies. The research uses a qualitative descriptive method with data collected through interviews, observation, and documentation. The findings show that although S.A. Beauty Space provides informative social media content and quality service, customer interaction remains relatively low. WOM occurs mostly through private communication rather than public reviews. Customers are satisfied with services, especially during festive events, and often return. The company attempts to respond quickly to customer feedback and uses Instagram to expand brand awareness. Despite the lack of formal programs to optimize WOM, organic testimonials and influencer partnerships help promote the brand. This study concludes that enhancing digital interaction and feedback response is essential to leverage WOM marketing effectively.
UPAYA MENINGKATKAN PENJUALAN PADA TOKO TUPPERWARE KECAMATAN SINTANG KABUPATEN SINTANG Evy Ratnasari; Imam Asrori; Darmansah
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 24 No 1 (2026): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v24i1.1813

Abstract

This study aims to analyze efforts to increase sales at the Tupperware Store in Sintang District, Sintang Regency. The rapid development of the business world has encouraged companies, including household plastic product retailers, to continuously improve their marketing strategies in order to remain competitive. This research uses a qualitative descriptive approach to understand sales improvement efforts through service quality, business capital management, and the use of social media as a marketing tool. Data were collected through interviews, observations, and documentation involving store owners, employees, and customers. The results show that service quality plays an important role in creating customer satisfaction and loyalty, although employee understanding of promotional details still needs improvement. Business capital management using own capital provides flexibility in operations and stock availability, but stock shortages still occur during certain periods. Social media marketing through Instagram and Facebook has proven effective in increasing brand awareness and customer engagement, although competition with large online stores remains a challenge. Overall, improving employee training, optimizing stock management, and strengthening digital marketing strategies are key factors in increasing sales at the Tupperware Store in Sintang District.
Co-Authors Darmansah Imam Asrori