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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Journal of Management and Bussines (JOMB)

 1 
Dampak Harga dan Citra Merek terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan pada Produk Sabun Mandi Batang Merek Lifebuoy di Kota Bandung Azhari, Anisa Listia; Putra, Hariyadi Triwahyu
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10317

Abstract

This study aims to analyze the effect of price and brand image on repurchase intention of Lifebuoy brand bath soap products in Bandung City, with customer satisfaction as a mediating variable. Data were collected through instruments that had been tested for reliability and validity, with a sample of 120 respondents who had used the product. The sampling technique used was purposive sampling, and this study used a cross-sectional approach. Data analysis was carried out using descriptive test methods and multiple linear regression using SPSS version 23, as well as the Sobel test to test mediation. The results showed that price and brand image significantly influenced repurchase intention, and customer satisfaction acted as a mediator in the relationship. In conclusion, this study provides new insights related to the factors that influence repurchase intention, especially in the context of Lifebuoy bath soap bars in Bandung City, and is expected to be a reference for managers in designing more effective marketing strategies. Keywords: Price, Brand Image, Customer Satisfaction, Repurchase Intention
Pengaruh Citra Merek dan Religiusitas terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan Sabun Mandi Lifebuoy di Kota Cimahi Sidiq, Muhamad Fazri; Triwahyu Putra, Hariyadi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10539

Abstract

This study examines the influence of brand image and religiosity on customer loyalty of Lifebuoy soap in Cimahi City with customer satisfaction as a mediating factor. Data were collected through questionnaires distributed to 120 Muslim respondents aged 15-63 years who had used Lifebuoy soap. Data analysis was carried out using the SPSS version 25 application and the Sobel test to test the validity and reliability of the instrument as well as descriptive analysis, classical assumptions, and multiple regression. The findings of the study indicate that brand image and religiosity have a significant positive effect on customer satisfaction. However, brand image does not have a significant effect on customer loyalty, while religiosity has a significant negative effect on loyalty. Customer satisfaction is proven to have a significant positive effect on loyalty and mediates the influence of brand image and religiosity on customer loyalty. The results of this study are expected to provide insight for companies in designing relevant strategies to increase customer loyalty of Lifebuoy soap. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty, Religiosity
Co-Authors Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Devita Dwi Anggraeni Dita Anggraeni Ernawadi, Yadi Esi Fitriani Komara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Maulana Adam Pratama Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rosmini Ramli Sani Kautsar Ibadurrahman Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sumiyati, Euis Eti Surya Pratama Nugraha Syabania, Genya Hergina Syaira Nur Hafifah Yadi Yadi, Yadi Ernawadi Zain, Nabilla Fawwaz