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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
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Journal : Journal of Social Research

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The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Shyfa Diana Yulianti Situmorang; Hariyadi Triwahyu Putra
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Co-Authors Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Devita Dwi Anggraeni Dita Anggraeni Ernawadi, Yadi Esi Fitriani Komara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Maulana Adam Pratama Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rosmini Ramli Sani Kautsar Ibadurrahman Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sumiyati, Euis Eti Surya Pratama Nugraha Syabania, Genya Hergina Syaira Nur Hafifah Yadi Yadi, Yadi Ernawadi Zain, Nabilla Fawwaz